Google Algorithm Updates: Run a Keyword Cannibalisation Audit before Consolidating Underperforming Articles

Google algorithm updates often expose weaknesses that were already present in a website’s content system. A sudden traffic decline may look like a penalty, yet the underlying issue can be much more ordinary: several articles target the same query, answer the same intent, compete for the same internal links, and leave Google uncertain about which page deserves visibility.

That is why you should run a keyword cannibalisation audit before consolidating underperforming articles. Merging pages too quickly can remove useful rankings, erase valuable backlinks, weaken topical coverage, or redirect users to an article that does not satisfy the original search intent.

The safer approach is diagnostic. You need to understand what changed, which URLs are competing, whether the overlap is genuine, and what each page contributes before you decide whether to consolidate, differentiate, redirect, improve, or leave the content alone.

If you want to reduce the manual work involved in researching, planning and maintaining content, SEO Letters can help you build structured articles, topical authority clusters, internal links and content-refresh campaigns from one publishing workflow.

Why Google Algorithm Updates Reveal Keyword Cannibalisation

A core update does not usually create keyword cannibalisation from nothing. It can make an existing problem more visible by changing how Google evaluates relevance, originality, authority and usefulness across competing pages.

Before an update, two similar articles might both receive impressions because Google was willing to test them for related queries. After the update, Google may choose one URL more consistently, reduce the visibility of both, or favour a competitor with clearer topical coverage.

The pattern often looks confusing:

One page loses clicks while another gains a small number of impressions.
Rankings fluctuate between two or three URLs for the same query.
Several pages rank on page two or three, but none reaches the first page.
The site receives impressions for a keyword without a stable ranking URL.
A newer article begins replacing an older page, despite having fewer backlinks.
Traffic declines across a topic cluster rather than on one isolated URL.
Internal links point to different pages using almost identical anchor text.

This whole thing can be mistaken for a quality penalty. It may actually be a relevance problem.

The relationship between core updates and content overlap

Google’s systems assess pages in relation to other results. A page is not evaluated in a vacuum, particularly when several URLs on the same domain appear to answer almost the same question.

An update may increase the importance of:

Clear search intent alignment
Distinct page purposes
First-hand experience
Helpful depth rather than repetitive length
Strong internal topic relationships
Consistent entity and product information
Original evidence, examples and analysis
A reliable primary URL for each important query

If your site publishes five articles about “SEO content writing”, but each article covers definitions, tools, processes and templates in roughly the same way, Google has less reason to show all five. Your internal signals may also be divided between them.

That can lead to duplicate keyword targeting, where multiple pages deliberately or accidentally target the same primary term. The pages may not be exact duplicates, but they are similar enough to compete.

What Keyword Cannibalisation Actually Means

Keyword cannibalisation occurs when multiple pages on one website compete for the same search query or closely related search intents, and the overlap prevents the site from presenting one clearly authoritative result.

The phrase is often used too broadly. Having two pages rank for the same keyword is not automatically a problem. Google can show different URLs from the same domain when they serve genuinely different needs.

For example, these pages might all rank for variations of “SEO audit” without creating harmful overlap:

What is an SEO audit?
How to perform a technical SEO audit
SEO audit checklist for ecommerce websites
SEO audit pricing and services
SEO audit software comparison

The distinction is intent.

A real cannibalisation issue is more likely when:

The pages have the same primary purpose.
Their headings cover substantially the same subtopics.
They use similar title tags and meta descriptions.
Internal links point to both pages for the same concept.
Search Console shows the URLs appearing for the same queries.
Rankings move between the URLs without a clear reason.
Neither page has strong, stable visibility.
Users would struggle to understand which page they should read.

Cannibalisation versus normal topical coverage

A broad topic usually needs several pages. Consolidating everything into one long article can create a poor experience and damage the site’s information architecture.

Consider a website targeting “content marketing”. Separate pages may be sensible for:

Content marketing strategy
Content marketing examples
B2B content marketing
Content marketing metrics
Content marketing tools
Content marketing agencies

The pages may share vocabulary, but each one has a distinct job. The problem begins when every page is written as a general guide and each one attempts to rank for the same broad term.

The audit must ask whether the pages are:

Competing for one intent
Supporting different intents within one topic
Covering separate audiences
Different stages of the customer journey
Useful supporting resources that need clearer internal links

This distinction matters because the wrong consolidation decision can remove useful depth.

Why You Should Audit Before Consolidating Underperforming Articles

An underperforming article is not automatically redundant. It may have assets that are not visible in its current traffic data.

A page with low organic clicks could still provide:

High-quality referring domains
Valuable external links
Strong engagement from a small audience
Conversions from non-organic channels
Useful first-hand examples
Unique expert commentary
Ranking potential for a separate long-tail query
Internal links from important pages
Historical relevance and indexed age

Deleting or redirecting it without checking these factors is risky. Google algorithm updates can make performance diagnosis harder, particularly when rankings are still settling.

The main risks of premature consolidation

A rushed content consolidation strategy can create several problems:

Risk	What can happen	Safer response
Wrong URL chosen	The weaker page becomes the canonical destination	Compare links, intent, rankings and conversions
Valuable intent removed	A specific query is no longer answered	Map subtopics before merging
Backlink equity diluted	Important links point to a deleted or irrelevant page	Review referring domains and redirect relevance
Internal linking weakened	Supporting pages lose a useful destination	Rebuild the link structure after consolidation
Content becomes bloated	Two articles are merged into an unfocused guide	Keep distinct sections only when they serve users
Rankings become unstable	Google needs to reassess the new URL	Monitor the destination for several weeks
Conversions fall	The new page does not match the original visitor journey	Compare assisted conversions and landing-page data

A page can be weak as a ranking asset but strong as a conversion asset. Look at the whole funnel.

Step 1: Build a Complete URL and Keyword Inventory

Start with evidence rather than opinions. Export all indexable content that could be relevant to the topic under review.

Your inventory should include:

URL
Page title
H1
Meta description
Publication date
Last modified date
Word count
Organic clicks
Organic impressions
Average position
Click-through rate
Conversions
Backlinks
Referring domains
Internal links in
Internal links out
Canonical URL
Indexation status
Target keyword
Search intent
Content type

Google Search Console is useful for query and URL performance. Google Analytics 4 can provide landing-page engagement and conversion data. A crawler can reveal title duplication, similar headings, internal linking conflicts and canonical inconsistencies.

Create a working spreadsheet with one row per URL. Then group URLs by:

Primary keyword
Search intent
Topic cluster
Buyer journey stage
Content format
Business purpose

Do not rely on the keywords chosen by the original writer. Use the queries for which the pages actually receive impressions.

A practical cannibalisation inventory

URL	Main query	Impressions	Clicks	Position	Intent	Conversions	Initial decision
/seo-content-guide/	seo content	18,400	620	11.8	Informational	24	Review
/seo-content-strategy/	seo content strategy	9,800	410	14.2	Informational	31	Differentiate
/writing-seo-content/	seo content writing	7,300	205	19.6	Commercial	18	Review
/seo-content-services/	seo content services	4,100	302	8.7	Transactional	46	Keep separate

The initial decision is only a hypothesis. It should not become the final action until you inspect the pages and the SERPs.

Step 2: Identify Genuine Search Intent Overlap

Keyword similarity is a useful signal, but it is not enough. Two pages may share a phrase while serving different users.

Search intent overlap should be assessed through the actual results Google shows. Search the target queries in a neutral browser, record the ranking page types, and compare the common patterns.

Look at:

Whether results are guides, product pages, category pages or service pages
The level of detail expected
Whether users want definitions, instructions, comparisons or vendors
The dominant content format
Recurring subtopics in page headings
The type of language used in titles
Whether freshness appears important
Whether the query has a local, industry or audience modifier

A simple intent scoring rubric

Score each pair of pages from 0 to 3 across the following areas:

Assessment area	0	1	2	3
Primary query overlap	None	Related term	Close variation	Same term
SERP overlap	No shared results	Some similarity	Several shared results	Same dominant pages
User goal	Different	Partly related	Mostly similar	Identical
Page structure	Different format	Some shared sections	Similar structure	Nearly identical
Conversion purpose	Different	Slightly related	Similar action	Same action

A combined score of 10 or above suggests that the pages deserve a deeper consolidation review. A score below 6 usually points to normal topical coverage, although internal linking or targeting may still need improvement.

This is not a Google formula. It is a prioritisation tool. Use it to decide where to spend your time.

Step 3: Compare the Competing URLs in Search Console

Search Console can show whether several URLs are receiving impressions for the same query. This is one of the most practical ways to investigate possible cannibalisation.

In the Performance report:

Filter by the target query or query group.
Open the Pages tab.
Compare the URLs receiving impressions and clicks.
Set the date range to at least three months.
Compare the period before and after the core update.
Check whether the ranking URL changes frequently.
Review mobile and desktop data separately where relevant.
Export the data for closer comparison.

Pay attention to patterns rather than one-day fluctuations.

Signals that suggest real competition

Two URLs receive similar impressions for the same query.
One URL ranks for the head term while another ranks for most variants.
The ranking URL changes after internal links are edited.
Both pages have low average positions despite strong overall domain authority.
One page gains impressions while the other loses them.
Click-through rate is weak because titles look interchangeable.
Query variations do not align with the page’s actual purpose.

A page that receives a few accidental impressions for a related term is not necessarily cannibalising another URL. Search Console data needs to be interpreted alongside the SERPs and page content.

Do not overvalue average position

Average position can hide volatility. If two URLs alternate between positions 8 and 35, the average may look moderate while the actual visibility is unstable.

Review:

Daily or weekly ranking history
URL-level impressions
The proportion of branded versus non-branded queries
Search features affecting clicks
Seasonality
Country and device differences
Query groups rather than only one keyword

A core update can also shift click behaviour without a major position change. Featured snippets, AI-generated results, video results and shopping modules may alter the value of a ranking.

Step 4: Inspect On-Page Similarity and Internal Linking Conflicts

Once you have identified possible competing pages, compare the content itself.

Review:

Title tags
H1 headings
Introductory paragraphs
H2 and H3 structures
Definitions
Examples
Images and alt text
FAQs
Anchor text
Calls to action
Schema markup
Canonical tags
Publication and update dates

Two articles can have different titles but still be nearly identical in substance. This often happens when a site publishes multiple keyword variations without assigning each URL a different content brief.

Internal linking conflicts

Internal links should help Google understand the hierarchy of your content. They can also create confusion when several URLs receive the same anchor text and similar link prominence.

Common internal linking conflicts include:

Three pages linked with the anchor text “SEO content strategy”
A supporting article linking to two competing guides without context
A category page linking to an outdated article instead of the preferred URL
Breadcrumbs pointing to a different topic structure than the body copy
New articles receiving more internal links than the established primary page
Footer links giving equal prominence to pages with different importance

Map the internal links for the topic cluster. Identify which URL receives links from:

The homepage
Main navigation
High-authority editorial pages
Category and tag pages
Recent articles
Product or service pages
Resource hubs

Then decide which page should be the primary destination. Change anchor text where needed, but keep it natural. Do not force exact-match anchors across every page.

Step 5: Choose the Correct Action for Each Article

A keyword cannibalisation audit should not end with a default instruction to merge content. There are at least five valid outcomes.

Option 1: Consolidate and redirect

Use this when two or more pages serve the same intent and one destination can provide a substantially better answer.

This is appropriate when:

The pages overlap heavily.
One URL has stronger backlinks and authority.
The stronger page has better conversion performance.
The content can be merged without becoming unfocused.
The old page has no unique search intent worth preserving.

Process:

Select the primary URL.
Extract unique evidence, examples and useful sections from the secondary page.
Rewrite the destination instead of simply pasting paragraphs together.
Improve the title, headings and intent alignment.
Add a relevant 301 redirect from the retired URL.
Update internal links to the destination.
Update the XML sitemap.
Check canonical tags and structured data.
Monitor indexing and rankings.

A redirect should be relevant. Redirecting an article about technical SEO audits to a generic marketing page is unlikely to preserve user value.

Option 2: Keep both pages and differentiate them

Use this when the pages serve different audiences, formats or stages of the funnel.

For example:

“What is keyword cannibalisation?” can remain a definition-led explainer.
“How to run a keyword cannibalisation audit” can become a procedural guide.
“Keyword cannibalisation tools” can target a commercial investigation intent.

Make the distinction visible in:

The title tag
The H1
The opening paragraph
Page sections
Internal links
Calls to action
Examples
Schema
Metadata

The pages should not merely have different titles. Their content briefs need to be different.

Option 3: Merge sections but retain separate URLs

Sometimes two pages are related but should not be fully consolidated. You can improve the primary page by adding a concise section that addresses a missing subtopic, then link to the specialist article for depth.

This works well when:

One page is a broad pillar.
Another is a detailed supporting resource.
The supporting article has valuable backlinks.
The audience may need both levels of information.
The SERP shows both broad and specific results.

This is a content consolidation strategy without deleting the entire supporting asset.

Option 4: Retarget one page to a new query

If the content has useful information but the original target keyword is too competitive or misaligned, retarget it.

Possible changes include:

Moving from a broad term to an industry-specific query
Targeting a problem-based long-tail query
Turning an educational page into a template or checklist
Creating a comparison page from a generic article
Reframing the article for a regional audience
Adding an implementation or case-study angle

Retargeting requires a clear new purpose. Changing the title alone will not resolve duplicate keyword targeting.

Option 5: Leave the pages alone

This is a valid outcome when the pages have separate intent and stable performance. Some overlap is natural, particularly for broad topics and entities.

Do not consolidate simply because:

Both pages mention the same keyword.
One page has fewer clicks than another.
The articles share a few headings.
A tool flags them as similar.
A recent update caused temporary volatility.
The word counts are different.

Google often needs multiple pages to understand a subject properly. The aim is clarity, not artificial separation.

A Consolidation Decision Matrix

Use this matrix to make the decision more consistent across a large content portfolio.

Condition	Primary action	Secondary action
Same intent, heavy overlap, one page clearly stronger	Consolidate	301 redirect and rebuild internal links
Same intent, both pages contain unique evidence	Merge carefully	Preserve the strongest examples and links
Different intent, similar wording	Differentiate	Rewrite titles, briefs and internal anchors
One page targets a narrower audience	Keep separate	Add audience-specific sections
Poor page with no traffic, links or conversions	Retire	Redirect only if a relevant destination exists
Valuable backlinks but weak content	Improve or merge	Preserve link equity with a relevant redirect
Temporary post-update decline	Wait and monitor	Audit quality and intent before deleting
Strong conversion performance but weak SEO	Keep and optimise	Improve SERP alignment without removing commercial intent

How to Consolidate Articles Without Losing SEO Value

A good consolidation is not a copy-and-paste exercise. It is a controlled editorial and technical project.

Build a content transfer map

Before editing, create a transfer map showing what happens to each section of the old articles.

Source section	Keep, rewrite or remove	Destination location	Reason
Definition of cannibalisation	Rewrite	Introduction	Establishes the problem quickly
Search Console workflow	Keep and expand	Audit process	Strong practical value
Generic SEO history	Remove	None	Does not support the target intent
Client example	Rewrite	Case study	Adds experience and context
Internal links section	Expand	Technical implementation	Supports actionability
Product CTA	Reframe	Conversion section	Connects the solution to the problem

This prevents useful material from disappearing and helps avoid the bloated, repetitive page that often results from careless merging.

Improve the destination page

The new primary page should offer a clearer answer than either source article. Review:

The opening promise
The order of sections
The depth of the practical workflow
The examples
The evidence and citations
The conversion path
The internal links
The update date
The author or reviewer information

Add original value where possible:

Annotated Search Console examples
A scoring model
A technical checklist
A decision tree
Industry-specific scenarios
Before-and-after internal linking examples
A recovery monitoring framework

This is where a publishing platform such as SEO Letters can support the workflow. You can use it to turn a keyword cluster into a structured article, generate supporting content briefs, plan internal links and schedule refreshes, while keeping editorial decisions under your control.

Technical Steps After Consolidation

The editorial work is only half the project. Technical implementation determines whether the signals are transferred cleanly.

Complete the following steps:

Publish the improved destination URL.
Add a relevant 301 redirect from each retired URL.
Replace internal links pointing to the old URLs.
Update navigation, breadcrumbs and related-post modules.
Remove redirected URLs from the XML sitemap.
Check that the destination is indexable.
Confirm the canonical points to the destination.
Review hreflang references if the site is multilingual.
Update structured data so it describes the live page.
Test redirect chains and broken links.
Request indexing in Search Console when appropriate.
Record the change in an SEO change log.

Do not redirect every similar page to the same destination without checking relevance. A large group of weak redirects can create a poor user experience and may not pass meaningful value.

Canonical tags are not a substitute for consolidation

A canonical tag suggests which URL you prefer, but it does not guarantee that Google will select it. If two pages are genuinely redundant, a 301 redirect, removal, or substantial differentiation may be more appropriate.

Canonicalisation can be useful when:

Parameters create duplicate URLs.
Print versions replicate the main page.
Similar regional URLs need a preferred version.
Syndicated content requires a canonical reference.

It is less suitable as a shortcut for unresolved editorial overlap.

Measuring Recovery After a Core Update

Do not judge the consolidation after two days. Google needs time to recrawl, reprocess and reassess the destination, and update-related volatility can continue after the announced rollout.

Create a measurement window of at least four to eight weeks, depending on site size and crawl frequency.

Track:

Organic clicks to the destination
Impressions
Average position
Non-branded clicks
Ranking URL stability
Click-through rate
Conversions
Assisted conversions
Engagement by landing page
Indexation status
Backlinks to the destination
Query coverage
Internal link changes

Useful recovery benchmarks

Benchmarks vary by sector, authority and seasonality, so use your own pre-update baseline first. These indicators can still help:

KPI	Positive signal	Warning signal
Ranking URL stability	One clear URL ranks consistently	Multiple URLs continue alternating
Impressions	Growth across relevant query groups	Impressions remain divided
CTR	Improves after title and intent refinement	Falls despite stable position
Conversions	Destination matches or beats combined baseline	Organic recovery but commercial decline
Indexation	Retired URL drops and destination is indexed	Both old and new URLs remain inconsistent
Internal links	Most relevant links point to the primary URL	Competing pages retain equal prominence
Query coverage	More relevant long-tail terms appear	Visibility expands only for unrelated terms

A recovery is not always a return to the exact pre-update traffic level. Search demand, SERP features and competitor activity may have changed. Look for improved visibility quality, stronger intent alignment and better business outcomes.

Hypothetical Example: A SaaS Site After a Core Update

Imagine a SaaS company with three articles:

“What Is Marketing Automation?”
“Marketing Automation Guide”
“Best Marketing Automation Strategies”

All three pages rank for “marketing automation”, “marketing automation strategy” and “marketing automation tools”. The first page receives 1,200 monthly clicks, the second receives 460, and the third receives 190. After a core update, the ranking URL changes frequently.

The audit finds:

The introduction is almost identical on all three pages.
The guide and strategy articles both explain basic definitions.
The tools page is not a separate commercial comparison.
Internal links use “marketing automation” as anchor text for all three URLs.
The strategy page has the strongest conversion rate.
The guide has the best external links.
The definition page has little unique value.

The correct action is not to delete the guide because its traffic is lower.

A better plan would be:

Retain the guide as the primary educational resource because it has strong links.
Transfer the strategy framework and conversion sections into the guide.
Redirect the definition page to the improved guide.
Rebuild the tools article as a genuine commercial comparison.
Retarget the strategy page around implementation by business type.
Change internal anchors to reflect each page’s purpose.
Monitor query and conversion performance separately.

The result is a clearer cluster. One page owns the broad educational intent, one supports implementation, and one serves commercial investigation.

Content Refresh Versus Content Consolidation

A refresh updates an existing page while preserving its core purpose. Consolidation combines or retires pages because the content portfolio has unnecessary overlap.

Choose a refresh when:

The page targets the right intent.
The information is outdated.
The article has useful links and stable rankings.
The structure is weak but the subject is still valid.
The content needs new examples or evidence.

Choose consolidation when:

Several URLs answer the same question.
The site has duplicate keyword targeting.
The pages divide authority without adding distinct value.
The strongest version can absorb the useful content.
Users would prefer one complete resource.

A content-refresh campaign can be particularly useful after algorithm updates. SEO Letters supports scheduled content production and refresh workflows, which means you can create a repeatable system for reviewing ageing pages instead of publishing new articles while existing assets decline.

How SEOLetters Supports a Safer Content Consolidation Workflow

SEO Letters is designed for people who publish at scale and need more than a basic text generator. It connects keyword research, content planning, article production, internal linking, publishing and performance review in one operating workflow.

For a cannibalisation and consolidation project, the platform can support:

Keyword research with difficulty ratings
Topical authority cluster planning
Competitor site-gap analysis
Structured article generation
Brand-tuned writing workflows
Internal link recommendations
Schema and image planning
WordPress publishing
Shopify publishing
Webhook destinations
Multi-language content generation across 21 languages
Scheduled content-refresh campaigns
Performance monitoring for published content
Product-aware content for affiliate and ecommerce sites

You still need to make the strategic decision about whether pages should merge. That is the important human SEO judgement. The software can reduce the research and production burden around it.

A practical workflow could look like this:

Use keyword research to identify related query groups.
Map those queries to existing URLs.
Locate search intent overlap and internal linking conflicts.
Select the primary page for each intent.
Create a consolidation or differentiation brief.
Produce the revised article and supporting content.
Publish directly to the selected destination.
Schedule a refresh campaign for the cluster.
Monitor rankings, traffic and conversions.
Record outcomes in your content performance dashboard.

If you are managing multiple brands or international websites, this structure becomes much easier to repeat than a collection of disconnected documents and prompts.

Common Audit Mistakes to Avoid

Mistake 1: Treating every shared keyword as cannibalisation

Broad topics naturally overlap. Review intent and SERP behaviour before taking action.

Mistake 2: Choosing the page with the most traffic automatically

Traffic is only one signal. A page with fewer visits may have better links, stronger conversions or more relevant intent.

Mistake 3: Merging pages because a tool shows similar wording

Similarity tools can highlight useful candidates, but they do not understand business purpose, audience differences or conversion stages perfectly.

Mistake 4: Ignoring backlinks

Review referring domains and the context of each link. A redirect to an irrelevant page may not preserve the value of the original resource.

Mistake 5: Leaving internal links unchanged

If you merge pages but continue linking to the old URLs, the site may keep sending mixed signals. Update the cluster.

Mistake 6: Measuring only rankings

Rankings do not pay the bills by themselves. Include leads, sales, assisted conversions and qualified organic sessions.

Mistake 7: Publishing several articles from one broad keyword list

A keyword list is not a content strategy. Assign a distinct job, audience and intent to every planned URL.

Mistake 8: Removing content during update volatility

Wait for enough evidence. Check whether the decline is stable, site-wide, seasonal or limited to a query class before making irreversible changes.

A Repeatable Keyword Cannibalisation Audit Checklist

Use this checklist whenever a Google algorithm update causes unexplained ranking movement.

Discovery

Export all relevant URLs.
Pull Search Console query and page data.
Group pages by keyword and topic.
Record organic, conversion and backlink metrics.
Identify pages published or changed before the update.

Intent analysis

Search the key terms manually.
Record the dominant SERP formats.
Compare the purpose of each URL.
Score search intent overlap.
Separate informational, commercial and transactional pages.

Content review

Compare titles and H1s.
Review headings and section coverage.
Identify duplicate introductions.
Check for unique evidence and examples.
Assess whether the pages could be combined without becoming bloated.

Internal architecture

Map internal links.
Check repeated anchor text.
Review breadcrumbs and navigation.
Identify which URL receives the strongest links.
Correct internal linking conflicts.

Decision

Consolidate if one intent has multiple redundant URLs.
Differentiate if the pages serve distinct audiences.
Retarget if one page has useful material but the wrong focus.
Refresh if the purpose is correct but the content is outdated.
Leave the page alone if the overlap is normal and performance is stable.

Implementation

Rewrite the primary page.
Add unique and useful material.
Redirect retired URLs where relevant.
Update internal links.
Review canonicals, schema and sitemaps.
Request recrawling when appropriate.
Record the change.

Monitoring

Track the destination for four to eight weeks.
Compare against pre-update and pre-change baselines.
Monitor ranking URL stability.
Review impressions and click-through rate.
Measure conversions and assisted conversions.
Reassess if visibility remains divided.

Key Takeaway: Diagnose the Cluster Before You Delete the Article

A Google algorithm update can expose keyword cannibalisation, but the remedy is not always consolidation. The central question is whether multiple pages are competing for one search intent or serving different, useful purposes within a broader topic cluster.

Run the audit first. Compare Search Console data, SERP patterns, content structure, internal links, backlinks and commercial outcomes. Then choose between consolidation, differentiation, retargeting, refresh or no change.

If you are publishing at scale, the process needs to be repeatable. SEO Letters gives you the wider publishing operation around that work, including keyword research, topical authority planning, content writing, internal linking, direct publishing, performance tracking and scheduled refresh campaigns.

You bring the SEO strategy. The platform handles much of the work between the keyword, the revised article and the live page.