Content Retainer Pricing: How Agencies Calculate Monthly Costs, Article Volumes and Seo Strategy Time

Content retainer pricing can look straightforward until you examine what is actually being delivered each month. An agency may quote a fixed fee for 8 articles, while another charges more for 4 articles because the package includes keyword research, search intent mapping, internal linking, technical reviews, optimisation, publishing and performance analysis.

That difference matters. Content is not priced only by word count. A realistic monthly retainer reflects the time required to build topical authority, prevent keyword cannibalisation, maintain editorial quality and turn research into pages that can compete in search.

This guide explains how agencies calculate content retainer costs, how article volumes affect pricing, what SEO strategy time should be included and where software such as SEO Letters can reduce production overhead without stripping strategy from the process.

What Is a Content Retainer?

A content retainer is an ongoing monthly agreement between a business and a content provider. You pay a recurring fee for an agreed level of strategic, editorial, SEO and publishing support.

A typical retainer may include:

Keyword research and prioritisation
Competitor and site-gap analysis
Content briefs
Search intent mapping
Article writing
On-page SEO
Internal linking
Image selection or generation
Schema recommendations
WordPress, Shopify or webhook publishing
Content updates and refresh campaigns
Monthly reporting
SEO strategy and planning calls

The exact scope varies considerably. Some retainers are essentially article subscriptions. Others operate as a complete organic growth service, where content production is only one part of the work.

This whole thing becomes easier to budget when you separate the retainer into three areas:

Production capacity: How many pages are created or updated?
SEO strategy time: How much research, planning and analysis supports those pages?
Operational management: Who handles briefs, approvals, publishing, reporting and revisions?

If a proposal only states “10 blogs per month” without explaining these areas, you do not yet know what you are buying.

The Main Factors That Determine Content Retainer Pricing

Agencies usually calculate monthly costs by estimating the resources needed to deliver the agreed scope. The key variables are linked, so increasing one often affects the others.

1. Article Volume

Article volume is the most visible pricing factor. More pages normally require more research, writing, editing and publishing time.

However, ten short informational articles do not necessarily cost more to produce than four technical guides. A detailed article may involve:

Several hours of research
First-hand expertise checks
Interviews or source verification
A complex content brief
Multiple rounds of editing
Technical SEO review
Original diagrams or supporting images
More extensive internal linking

The agency should assess content complexity, not just article count.

2. Article Length and Depth

Word count still affects production time, although it is a weak pricing model when used on its own. A 1,500-word article can be more demanding than a 3,000-word article if the shorter piece targets a specialist audience and requires evidence-led analysis.

Agencies may classify articles by format:

Content type	Typical length	Relative production effort
Short supporting article	800 to 1,200 words	Low to medium
Standard SEO article	1,500 to 2,200 words	Medium
Comprehensive guide	2,500 to 4,000 words	Medium to high
Commercial comparison	1,800 to 3,000 words	High
Technical or regulated article	2,000 to 4,000 words	High
Product-led affiliate article	1,500 to 3,000 words	Medium to high

Length provides a useful planning indicator. It should not be the entire pricing model.

3. Research Requirements

Research takes time before a draft exists. An agency might need to review search results, competitor pages, product information, customer questions, subject matter sources and existing website content.

Research depth tends to increase when:

The topic is commercially important
The industry is regulated
The audience expects technical accuracy
The page must support a sales funnel
The keyword has strong competition
The website already has substantial content overlap
The article needs first-hand examples or proprietary data

A business selling professional services should expect more research than a site publishing broad lifestyle content. That is simply the nature of the material.

4. Editing and Approval Complexity

The number of stakeholders involved in approval can affect retainer pricing significantly. A sole decision-maker may approve a draft in one round. A larger organisation may require reviews from marketing, legal, product, sales and compliance teams.

This creates hidden workload:

Tracking comments
Resolving contradictory feedback
Rewriting approved sections
Updating claims
Managing version control
Rechecking SEO after revisions
Reformatting the final article

If your approval process is complex, tell the agency before signing the agreement. Otherwise, the retainer may appear inexpensive until revisions begin to consume the monthly capacity.

5. SEO Strategy Time

SEO strategy is often the least visible and most valuable part of a content retainer. It covers the decisions behind the articles:

Which topics should be prioritised?
Which pages deserve investment?
How should keywords be grouped?
Is there an existing page that already targets the query?
What is the correct search intent?
Which pages should link to one another?
Where are competitors outperforming the site?
Should an existing page be refreshed instead of creating a new one?

A strong content retainer allocates specific time to strategy. If strategy is not included, article production can become a volume exercise that creates SEO content overlap and weakens the site’s topical structure.

6. Publishing and Technical Implementation

Some providers stop after delivering a document. Others upload the article, format headings, add metadata, insert links, optimise images and configure schema.

Publishing support can include:

CMS upload
URL and category selection
Meta title and description
Image compression
Alt text
Internal link placement
Table formatting
FAQ schema
Article schema
Author details
Content status management

The more of this work included, the higher the operational value of the retainer.

Common Content Retainer Pricing Models

There is no universal pricing structure. Most agencies use one of the following models, or combine two of them.

Fixed Monthly Package

A fixed package includes a set number of deliverables for a recurring fee.

Package component	Example allocation
SEO strategy	5 hours
Keyword and competitor research	4 hours
New articles	8
Content refreshes	2
Publishing	Included
Reporting	Monthly
Revisions	One round per article

This model gives you predictable expenditure. It also makes it easier to compare monthly output, provided the scope is clearly documented.

A fixed package works well when your publishing cadence is stable. It becomes less suitable when priorities change every week or when campaigns depend on product launches, seasonal demand or algorithm changes.

Hourly Retainer

An hourly retainer reserves a certain amount of agency time each month. You might purchase 30, 50 or 80 hours, then allocate them between strategy, writing and optimisation.

This approach is flexible, though it requires better management from both sides. You need visibility of where the hours are being used, especially if several stakeholders request work.

Hourly retainers are useful for:

Early-stage SEO programmes
Technical websites
Businesses with unpredictable priorities
Content refresh and migration projects
Sites requiring regular keyword cannibalisation audits
Teams that already have internal writers

The risk is that output becomes difficult to predict. A month with a technical SEO issue may produce fewer articles because more time is allocated to diagnosis and correction.

Per-Article Pricing

Per-article pricing charges a separate amount for each piece of content. This is easy to understand, but it often leaves out the wider work required to make the article useful.

Ask whether the quoted article price includes:

Keyword selection
Competitor analysis
Content brief
Search intent research
SEO optimisation
Editorial review
Internal linking
Images
CMS publishing
Revisions
Reporting

A cheap article may be expensive once all missing services are added.

Performance-Based Pricing

Some agencies tie a portion of fees to rankings, leads or traffic. This can appear attractive, but SEO outcomes depend on factors beyond content production, including technical performance, authority, competition, brand demand and conversion quality.

Performance pricing needs careful definitions:

Which keywords count?
Which ranking tool is used?
Is branded traffic excluded?
How are algorithm updates handled?
Are leads validated?
What happens if the client delays approvals?
Is the fee based on traffic or revenue?

It is generally safer to combine a base retainer with clearly defined performance incentives rather than rely entirely on ranking promises.

How Much Does an SEO Content Retainer Cost?

Pricing varies by market, specialist knowledge, agency seniority and scope. The ranges below are planning estimates rather than fixed market rules.

Monthly content retainer	Typical monthly scope	Suitable for
£750 to £1,500	2 to 5 articles, basic keyword research, limited reporting	Small sites testing SEO
£1,500 to £3,500	4 to 10 articles, content briefs, on-page optimisation, basic strategy	Growing businesses
£3,500 to £7,500	8 to 20 articles, topical planning, competitor analysis, publishing and reporting	Competitive commercial sites
£7,500 to £15,000+	Multi-market campaigns, technical content, refreshes, authority building and senior strategy	Larger organisations
£15,000+	Enterprise content operations, multiple languages, complex governance and dedicated teams	National or international brands

These figures can move considerably. A specialist B2B SaaS campaign may cost more than a general consumer blog because the research and approval burden is higher.

The important question is not “What is the cost per article?” It is “What level of measurable organic growth capacity does this retainer create?”

How Agencies Calculate the Number of Articles Per Month

Article volume should come from the SEO opportunity, available resources and publishing capacity. It should not be selected because a round number looks good in a proposal.

A practical calculation uses four inputs:

Available monthly production hours
Average hours per article
Strategy and management allocation
Required refresh and optimisation capacity

Example Capacity Calculation

Assume an agency reserves 60 hours for a client each month.

Activity	Monthly hours
SEO strategy and planning	8
Keyword research and clustering	6
Client communication and reporting	5
Content refreshes	8
Publishing and QA	5
Available for new articles	28

If each new article requires 5.5 hours across research, writing, editing and optimisation, the agency can realistically produce about five articles.

That is very different from promising ten articles based on a simple word-count calculation.

Production Hours by Article Type

Article type	Approximate total hours
Brief supporting post	2.5 to 4
Standard SEO article	4 to 7
Detailed commercial guide	6 to 10
Technical or regulated article	8 to 15
Content refresh with strategic rewrite	3 to 8
Full cannibalisation-led consolidation	6 to 16

The figures depend on the workflow. Automated research, structured briefs and direct publishing can reduce manual administration, while specialist review may still be needed for accuracy and trust.

Why Article Volume Should Not Be Your Main KPI

Publishing more pages does not automatically create more organic growth. A high-volume campaign can generate thin variations of the same topic, competing URLs and confusing internal linking structures.

Track a wider group of metrics:

Organic impressions
Non-branded clicks
Rankings for priority topic clusters
Indexed pages
Click-through rate
Assisted conversions
Organic leads
Revenue from organic landing pages
Pages refreshed and recovered
Ranking distribution across target terms
Referring domains to priority pages

A useful retainer should show how production contributes to these outcomes. It should not simply report that 12 articles were delivered.

Content Retainers and Keyword Cannibalisation

Keyword cannibalisation occurs when multiple pages on the same website target identical or closely related search terms without a clear strategic distinction. Google may struggle to determine which page should rank, and your own URLs can compete against each other.

The issue is not always exact keyword duplication. It may involve:

Similar page titles
Overlapping headings
Identical search intent
Repeated definitions
Competing product and informational pages
Several articles answering the same customer question
Multiple URLs attracting links for the same topic

This is why content retainer planning needs an existing-site review before new articles are commissioned.

Duplicate Keyword Targeting

Duplicate keyword targeting happens when an agency or internal team assigns the same primary keyword to more than one page. It can happen accidentally when a spreadsheet is reused or when different departments publish content independently.

Before creating a new article, check:

Whether the keyword already has a dedicated page
Whether another page ranks for the query
Whether the search intent is genuinely different
Whether the existing page could be expanded
Whether the new article should become a supporting cluster page
Whether a redirect or consolidation would be more appropriate

A keyword map should identify one primary URL for each important query, with supporting pages assigned related but distinct intent.

SEO Content Overlap

SEO content overlap is broader than duplicate keyword targeting. Two pages may use different primary keywords but still address almost the same user need.

For example:

“Content retainer pricing”
“Monthly content marketing costs”
“SEO writing agency fees”
“How much does a content agency charge?”

These terms may belong to one commercial topic cluster. Creating four almost identical pages could result in internal competition rather than four independent ranking opportunities.

Internal Linking Conflicts

Internal linking conflicts occur when several pages link to different URLs for the same topic, or when anchor text implies that multiple pages are the main resource.

A sound linking structure should make the hierarchy clear:

One pillar page covers the broad topic
Cluster pages address specific subtopics
Commercial pages receive relevant contextual links
Supporting articles link back to the correct parent page
Anchor text reflects the destination accurately

This is where a content retainer should include content architecture, not just article delivery.

What a Keyword Cannibalisation Audit Should Include

A keyword cannibalisation audit reviews the relationship between existing pages, target terms, rankings and search intent.

Step 1: Export Existing URLs

Collect URLs from:

XML sitemaps
Google Search Console
Google Analytics
A crawling tool
CMS records
Previous keyword maps

Do not rely on one data source. Pages may exist in the CMS without receiving traffic, while orphan pages may still be indexed.

Step 2: Match Keywords to Ranking URLs

Review which URLs rank for each important keyword. Look for:

Multiple URLs ranking in the same results
Ranking changes between pages
A weaker page replacing a stronger one
Impressions split across several URLs
Different URLs appearing for similar queries

A page that ranks in position 40 is still relevant to the audit. It may be competing with another page that ranks in position 12.

Step 3: Classify Search Intent

Assign each page and query an intent category:

Intent category	User objective	Appropriate page type
Informational	Learn or understand	Guide, explainer or glossary
Commercial investigation	Compare options	Comparison, review or buyer guide
Transactional	Take action or buy	Product, service or landing page
Navigational	Find a specific brand or page	Brand or destination page
Local	Find a nearby provider	Local service page

Search intent mapping often reveals that two pages have different wording but the same purpose. That is usually a consolidation or repositioning issue.

Step 4: Choose the Primary URL

Select the page with the strongest combination of:

Search intent alignment
Organic visibility
Backlinks
Internal links
Conversion relevance
Content quality
Historical performance
Brand importance

Then decide what should happen to the other pages:

Merge them
Redirect them
Rewrite them for a narrower intent
Change their internal links
Remove them from the index
Keep them if the distinction is legitimate

Step 5: Update the Content Plan

A content retainer should use the audit to shape future production. If a topic is already covered, the next task may be a refresh, not another article.

Key takeaway: A monthly retainer that publishes new pages while ignoring cannibalisation can make the website larger without making it stronger.

A Better Way to Allocate Monthly Retainer Time

A balanced retainer usually divides capacity between planning, production, optimisation and measurement.

Example Allocation for a Growing Website

Workstream	Percentage of monthly capacity	Main output
SEO strategy	15%	Priorities, roadmap and decisions
Research and clustering	10%	Keyword groups and briefs
New content	40%	New articles and landing pages
Content refreshes	15%	Updated pages and recovered opportunities
Internal linking and on-page SEO	10%	Better site architecture
Publishing and QA	5%	Live, technically clean pages
Reporting and communication	5%	KPI review and next actions

These percentages are not rigid. A new website may need more research and foundational content. An established website may gain more from content consolidation and updates.

How SEO Letters Supports Content Retainer Planning

SEO Letters is designed for publishers, agencies and business teams that need a repeatable content operation rather than isolated AI drafts.

The platform can support the stages that usually consume retainer capacity:

Keyword research with difficulty ratings
Topical authority cluster planning
Competitor site-gap analysis
Structured article generation
Internal link recommendations
Schema and image support
Product-aware content for affiliate and ecommerce publishing
Multi-language content across 21 languages
Direct publishing to WordPress, Shopify and webhooks
Performance monitoring
Scheduled content campaigns
Content refresh campaigns

You can also bring your own AI keys and route different workflow stages to Gemini, OpenAI or Claude. That gives your team more control over model selection, usage and cost management.

Use SEO Letters to Build a More Realistic Publishing Capacity

Instead of estimating article volume from writing speed alone, use a workflow-based calculation:

Build a keyword list.
Group terms by topic and intent.
Check the site for existing URL overlap.
Prioritise new pages and refresh opportunities.
Generate structured briefs.
Produce the article in the required brand voice.
Add internal links, images and schema.
Publish directly to the selected destination.
Monitor performance.
Schedule the next production or refresh cycle.

The value is operational. Your team spends less time moving information between tools and more time making decisions about priority, positioning and commercial relevance.

SEO Letters for Smarter Content Retainer Cost Planning

If you’re managing a monthly content budget, the central question is not how many words an agency can produce. It is how much useful search activity the workflow can support without creating avoidable overlap.

SEO Letters helps you model that workflow around:

Topic clusters rather than disconnected keywords
Content gaps rather than arbitrary article quotas
Search intent rather than keyword repetition
Refresh opportunities rather than constant new-page production
Direct publishing rather than manual copy and paste

This is particularly useful for lean marketing teams. You can set a topic, cadence and publishing destination, then allow the autonomous campaign scheduler to research, write and publish on schedule.

The result can suggest a different type of retainer conversation. You may need fewer manual production hours, but more strategic review time. That is often a better allocation.

Building a Content Retainer Pricing Model

Use this five-part framework when comparing proposals or preparing your own monthly budget.

1. Define the Business Goal

Start with the commercial outcome:

More qualified organic leads
Increased ecommerce revenue
Higher visibility for a new service
Improved rankings in a specific market
Support for product launches
Recovery of declining organic traffic
Expansion into additional languages

A retainer focused on brand awareness may use different content and KPIs from one focused on demo requests.

2. Segment the Content Requirements

Separate content into categories:

Pillar pages
Cluster articles
Commercial landing pages
Product comparisons
Case studies
Supporting glossary pages
Content refreshes
Conversion-focused updates

Each category should have its own expected level of research and review.

3. Estimate Strategic Work

Set aside time for:

Monthly performance analysis
Keyword cannibalisation audits
Competitor benchmarking
Search intent mapping
Topic cluster development
Internal linking reviews
Content pruning decisions
Quarterly roadmap planning

Do not assume these tasks will happen automatically because articles are included.

4. Set an Article Capacity

Calculate capacity using actual hours:

Monthly retainer hours
- Strategy hours
- Research and planning hours
- Reporting and communication hours
- Refresh and optimisation hours
= New content production hours

Then:

New content production hours
÷ Average hours per article
= Realistic monthly article volume

Build in contingency. A schedule with no allowance for revisions, technical issues or urgent updates is fragile.

5. Agree the Definition of Done

A completed article should have a precise definition. For example:

Approved keyword and intent
Original title and structure
Correct heading hierarchy
Optimised introduction
Relevant internal links
External citations where appropriate
Meta title and description
Image and alt text
Schema recommendation
Editorial review
Plagiarism and factual checks
CMS formatting
Published URL
Tracking and reporting setup

This prevents disputes over whether an article is finished when the draft is delivered or only after it is live.

Three Practical Retainer Scenarios

Scenario One: Small Specialist Consultancy

A consultancy has 30 existing blog posts, several of which target similar service terms. It has a monthly budget of £1,500.

The best plan may be:

2 new high-intent articles
1 content refresh
A quarterly keyword cannibalisation audit
Internal linking updates
One monthly performance review

Publishing eight low-cost articles would probably create more SEO content overlap. The consultancy needs focused coverage and clearer conversion paths.

Scenario Two: Ecommerce Brand

An ecommerce company wants to grow organic revenue across 12 product categories. It has enough product information but limited internal marketing capacity.

A suitable retainer might include:

8 category or buying-guide pages
4 supporting articles
Product-aware content
Internal links from informational pages to category pages
Image and schema support
Direct Shopify publishing
Monthly content refreshes
Conversion and revenue reporting

Here, article volume matters, but so does the relationship between editorial pages and commercial destinations.

Scenario Three: International SaaS Business

A SaaS brand wants to enter Germany, France and Spain while maintaining its English content operation.

The retainer needs to account for:

Search behaviour by market
Localised search intent
Translation quality
Hreflang implementation
Market-specific competitor analysis
Content refresh schedules
Approval workflows
Performance reporting by language

A platform supporting 21 languages can reduce the administrative burden, but human review remains important for terminology, positioning and local relevance.

Questions to Ask Before Signing a Content Retainer

Use these questions during procurement:

How is the monthly article volume calculated?
What percentage of the retainer is reserved for SEO strategy?
Is keyword research included?
Does the provider audit existing content before assigning new keywords?
How are duplicate keyword targeting and cannibalisation handled?
Are content refreshes included?
Who owns the keyword map?
Are internal links added to every article?
Is publishing included?
How many revision rounds are allowed?
What happens when a topic requires specialist review?
Which metrics appear in the monthly report?
Are rankings measured by location and device?
Can unused hours or deliverables roll over?
What happens if approvals are delayed?
How are AI-generated drafts reviewed?
Does the provider use first-party data and reliable sources?
How is brand voice maintained across multiple contributors?

A credible provider should answer these questions without reducing the discussion to word count.

Warning Signs in Content Retainer Proposals

Be cautious when a proposal contains:

Guaranteed ranking positions
Very high article volumes with no strategy allocation
Pricing based only on words
No mention of existing content
No process for handling overlap
Unlimited revisions without defined boundaries
No publishing or implementation support
Reporting based only on impressions
Generic articles unrelated to commercial priorities
No named owner for strategy and approvals

Low pricing is not always a problem. An efficient workflow can reduce production costs. The concern is a low price combined with an unclear scope and unrealistic organic promises.

How to Measure Retainer Value

A retainer should be reviewed against both delivery metrics and business outcomes.

Delivery Metrics

Articles completed
Pages refreshed
Briefs approved
Publishing turnaround time
Revision rate
Internal links added
Technical issues resolved
Scheduled campaigns completed

SEO Metrics

Non-branded clicks
Visibility across topic clusters
Ranking improvements
Number of keywords in the top 10
Organic landing page growth
Indexation quality
Cannibalisation issues resolved
Internal link coverage
Search intent alignment

Commercial Metrics

Organic leads
Qualified enquiries
Assisted conversions
Ecommerce revenue
Revenue per landing page
Conversion rate by content type
Customer acquisition cost
Pipeline influenced by organic search

Do not judge every article after two weeks. SEO has a delayed effect, especially for new domains and competitive topics. Review early signals monthly, then assess strategic performance over a longer period.

A Monthly Content Retainer Review Template

Use this structure in your monthly meeting:

Performance Review

Which pages gained impressions?
Which pages gained clicks?
Which pages declined?
Did any URL replace another for a priority query?
Are rankings distributed across the correct pages?
Did organic conversions change?

Content Review

Which new pages were published?
Which existing pages were refreshed?
Were any briefs changed after search intent analysis?
Did the content introduce overlap?
Are important commercial pages receiving enough internal links?

Strategic Review

Which competitor gaps remain?
Which clusters are underdeveloped?
Which pages should be consolidated?
Where is demand increasing?
What should be paused next month?
Should content production shift towards refreshes?

Next-Month Plan

Priority topics
Target URLs
Article volume
Refresh queue
Technical dependencies
Approval deadlines
Reporting requirements

This makes the retainer accountable. It also keeps the strategy connected to actual website conditions.

The Role of Autonomous Content Campaigns

Scheduled automation can change how monthly content budgets are used. Instead of commissioning every article manually, you can create repeatable campaigns around:

A topic cluster
A publishing cadence
A target language
A CMS destination
A content type
A refresh interval
A product category

SEO Letters is built around this type of workflow. Its autonomous campaign scheduler can research, write and publish content on a defined schedule, while refresh campaigns revisit existing pages that need updated information or stronger optimisation.

That matters for keyword cannibalisation because a good system should not endlessly create new pages. It should also identify when an existing URL deserves improvement, consolidation or a clearer place in the site architecture.

Use SEO Letters as Your Scalable Blog Writing Engine

If you’re building a content operation but cannot justify a large agency retainer, SEO Letters can help you handle the production workflow with less manual administration.

The platform generates structured, human-sounding articles in a brand-aware voice, with headings, internal links, schema support and images. You can send each workflow stage to the AI model that best suits your needs, using your own keys where appropriate.

For agencies, this can mean more client capacity without simply adding more writers. For in-house teams, it can mean turning a quarterly content plan into a publishing system that keeps moving between strategy meetings.

The strategic decisions still matter. SEO Letters handles much of the work between the idea and the live page.

Final Content Retainer Pricing Checklist

Before approving a monthly content agreement, confirm the following:

Scope: Every service is listed, including research, editing and publishing.
Volume: Article numbers are based on production capacity and topic complexity.
Strategy: A defined number of hours is allocated to SEO planning.
Architecture: Existing URLs are reviewed before new keyword targets are assigned.
Cannibalisation: There is a clear process for resolving SEO content overlap.
Internal links: Link recommendations and implementation are included.
Refreshes: The plan allows investment in existing pages.
Quality control: Factual, editorial and SEO checks are documented.
KPIs: Reporting covers rankings, traffic, conversions and strategic progress.
Workflow: Responsibilities, deadlines and approval stages are clear.
Technology: Automation is used to improve efficiency, not to remove judgement.
Commercial relevance: Content connects to products, services and customer decisions.

Conclusion: Price Content Retainers Around Growth Capacity

Content retainer pricing should reflect the complete SEO workflow, not just the number of articles delivered. Research, search intent mapping, content architecture, internal linking, publishing and performance analysis all influence whether a page has a realistic chance of supporting organic growth.

Keyword cannibalisation makes this even more important. If your provider publishes new articles without checking existing URLs, duplicate keyword targeting and internal linking conflicts can quietly reduce the value of the entire programme.

A more reliable approach is to:

Audit the current website.
Map keywords to the correct URLs.
Classify search intent.
Build topic clusters.
Allocate monthly strategy time.
Calculate article volume from available capacity.
Balance new content with refreshes.
Track SEO and commercial outcomes.
Automate repeatable production where appropriate.
Review the plan each month.

If you’re looking for a more efficient way to manage research, writing, internal links, publishing and scheduled campaigns, explore SEO Letters. You can also use the rightbar as the contact path when you need help assessing how an automated content workflow could fit into your SEO retainer model.