Is anyone still using Blogger?

Yes, people are still using Blogger.

The platform is not attracting the same level of attention as WordPress, Shopify or newer hosted website builders, but Blogger websites continue to exist across personal publishing, hobby sites, local projects, affiliate blogs and long-running online communities. Some have been active for more than a decade. Others are small, focused properties that still receive search traffic because they answer specific questions better than newer competitors.

The more useful question is not whether Blogger is still being used. It is whether a Blogger website can still support a sensible publishing and SEO strategy in 2025, particularly when the site has overlapping articles, outdated content or unclear search intent.

That is where keyword cannibalisation becomes important. A Blogger site can lose visibility when several pages target almost the same query, cover the same subject or send mixed relevance signals to Google. The platform itself may not be the main problem. The real issue is usually weak content architecture, inconsistent internal linking and years of articles that were published without a clear search intent map.

If you publish on Blogger, or you are considering taking over an established Blogger website, this guide explains how to assess its value, fix keyword overlap issues and build a repeatable content operation. It also shows how SEO Letters can help you research, write, structure and maintain articles without handling every stage manually.

Why Blogger Websites Still Exist

Blogger launched in the late 1990s and became one of the best-known free blogging platforms on the web. Its connection to Google helped it gain trust, especially among people who wanted a simple publishing system without paying for hosting or learning technical website management.

The platform remains attractive for a few practical reasons:

It is free to use.
Hosting and basic security are handled for you.
The interface is relatively straightforward.
Users can publish under a Blogspot domain or connect a custom domain.
Google accounts make access simple for many users.
A basic blog can be created in a short time.
Older Blogger websites may already have backlinks, indexed pages and historical authority.

That does not mean Blogger is the ideal platform for every modern business. It has limitations around design flexibility, advanced plugins, structured workflows and larger-scale content operations. Still, those limitations do not automatically make a Blogger website invisible in search.

Google generally evaluates the usefulness, relevance and credibility of a page rather than simply rewarding one particular content management system. A well-organised Blogger article with original information, a clear purpose and strong topical relevance can outperform a poorly planned WordPress article.

This is the part people sometimes miss. Platform choice affects your options, but content quality and site architecture influence whether those options turn into search visibility.

Is Blogger Still Good for SEO?

Blogger can still support basic and intermediate SEO, although you need to work within its constraints. You can publish optimised titles, write descriptive content, create internal links, customise some metadata and connect a custom domain.

There are also some practical SEO benefits:

Google can crawl Blogger websites efficiently.
The platform provides a stable hosting environment.
Posts can be indexed when they are useful and properly linked.
Custom domains make the site appear more professional.
Older blogs may have accumulated valuable links and branded searches.
A narrow topic can be covered effectively with a modest content library.

However, Blogger may become restrictive when your SEO programme requires:

Complex schema implementation.
Advanced redirect management.
Sophisticated content editing workflows.
Detailed taxonomy and category structures.
Large-scale author and editorial permissions.
Extensive technical integrations.
Deep control over templates and page speed.
Automated content audits across thousands of URLs.

The right conclusion is not that Blogger is good or bad for SEO. It is more specific:

Blogger is suitable for focused websites with disciplined content planning, but it becomes harder to manage when the site grows without a clear information architecture.

A five-page niche blog and a 2,000-page publishing operation have very different requirements. Treating them as the same type of website creates problems later.

The Main SEO Risk for Blogger Websites: Keyword Cannibalisation

Keyword cannibalisation happens when multiple pages on the same website target similar keywords or satisfy the same search intent. Search engines may struggle to identify which page should rank, particularly when the articles contain overlapping information and similar titles.

Imagine a Blogger site about home coffee equipment with these posts:

Best coffee grinders for beginners
Best coffee grinder for home use
Top coffee grinders for new users
Coffee grinder buying guide
How to choose a coffee grinder
Affordable coffee grinders for beginners

Some of these pages may deserve to exist separately. Others could be competing for the same audience and the same result pages. The problem is not simply that the keyword appears more than once. The problem is that the pages may not have distinct jobs.

Keyword cannibalisation can lead to:

Rankings moving between several URLs.
Lower click-through rates because the wrong page appears.
Reduced authority for the strongest article.
Internal links pointing to competing pages.
Confusing user journeys.
Content maintenance becoming unnecessarily expensive.
Search performance declining after new posts are published.
Google selecting a page you did not intend to prioritise.

The issue can also appear without exact keyword repetition. Two articles may use different phrases but still address the same underlying topic.

That is why keyword overlap issues need to be reviewed through search intent mapping, not just a spreadsheet of exact-match keywords.

How to Identify Keyword Overlap Issues

A proper cannibalisation audit should combine search data, content review and page-level judgement. Automated tools can identify suspicious patterns, but they cannot always tell whether two pages genuinely deserve separate rankings.

Use this five-stage process.

1. Export Every Important Blogger URL

Start with a complete list of:

Published posts.
Static pages.
Category or label pages.
Author pages, if indexable.
Custom domain URLs.
Redirected URLs.
Older posts that still receive impressions.
Pages with backlinks.
Pages included in XML sitemaps.

Do not review only your most recent articles. Old posts often create the most serious overlap because they were written under different strategies and may use inconsistent terminology.

A basic spreadsheet should include:

URL	Page title	Main topic	Target keyword	Clicks	Impressions	Average position	Organic conversions
/p/best-coffee-grinders.html	Best Coffee Grinders	Product comparison	best coffee grinders	420	9,800	8.4	31
/2023/04/coffee-grinder-guide.html	Coffee Grinder Buying Guide	Buying advice	coffee grinder buying guide	95	3,200	19.6	8
/2022/11/coffee-grinders-beginners.html	Coffee Grinders for Beginners	Beginner advice	coffee grinders beginners	70	2,800	22.1	5

Google Search Console is usually the first source for impressions, clicks, queries and average positions. Analytics can add engagement and conversion data. Backlink tools can show whether an apparently weak page has external authority that should be preserved.

2. Group Pages by Topic, Not Just Keyword

Put related URLs into topic groups. A group might include every page about:

Coffee grinders.
Email marketing software.
Blogger templates.
Beginner photography.
Garden planning.
Budget travel.
Local business marketing.

This makes patterns easier to see. You may find that eight articles are competing inside one topic while another important subject has no supporting content at all.

That is a classic content planning problem. The site is busy, but its topical authority is uneven.

3. Compare Search Intent

For every page, record the likely intent:

Search intent	Typical user need	Suitable content type
Informational	Learn how something works	Guide, tutorial or explainer
Commercial investigation	Compare options before buying	Comparison, review or shortlist
Transactional	Take an action or purchase	Product page, service page or strong recommendation
Navigational	Find a known brand or page	Brand or destination page
Local	Find a nearby provider	Location page or local service guide

Two pages that use different keywords may still have the same intent. For example, “best email marketing tools” and “top email newsletter platforms” may both be comparison searches. If both pages list the same products, use identical headings and target the same audience, they are likely to overlap.

4. Inspect the Search Results

Search the relevant queries manually. Look at:

The type of pages ranking.
The freshness of the results.
Whether the results are guides, reviews, product pages or forums.
The level of detail expected.
Whether Google shows different pages for different variations.
Which of your pages appears, if any.
Whether competitors have separated the subject into distinct subtopics.

Search result pages can change, so treat this as a directional check rather than a permanent rule. Still, this whole thing often reveals that your proposed page type does not match what users are being shown.

5. Review the Actual Content

Read the pages side by side. Compare:

Opening sections.
Headings.
Examples.
Products or services mentioned.
Internal links.
Calls to action.
Primary keyword usage.
Supporting terms.
Content depth.
Last updated dates.
Original research or experience.

A keyword cannibalisation problem is more likely when two pages contain the same advice in a different order. It is less likely when one page is a broad overview and another offers a specific, genuinely useful tutorial.

A Cannibalisation Scoring Rubric

A scoring system helps you prioritise pages rather than making random edits. Rate each page pair from 0 to 3 across the following categories:

Criterion	0 points	1 point	2 points	3 points
Topic similarity	Different	Some overlap	Closely related	Almost identical
Search intent	Different	Partly similar	Similar	The same
SERP overlap	No overlap	Limited	Noticeable	Same results
Content overlap	None	Small sections	Several sections	Most of the page
Internal links	Separate paths	Some confusion	Often cross-linked	Competing destinations
Performance	Different winners	Mixed data	One weak page	Rankings fluctuate

A total score of 12 or more suggests you should investigate consolidation, redirection or a clearer repositioning. Scores between 7 and 11 may need editing and internal linking changes. Lower scores usually indicate related content rather than serious cannibalisation.

This is not a mathematical truth. It is a prioritisation tool.

What to Do When Two Blogger Posts Compete

There are four main content consolidation techniques. The best choice depends on performance, backlinks, intent and the usefulness of each URL.

Option 1: Consolidate the Articles

Combine overlapping posts into one stronger resource when:

One page has clearly better backlinks.
One URL receives more impressions and clicks.
The articles cover the same intent.
Separate pages add little unique value.
Maintaining both creates unnecessary duplication.
The subject is better served by one comprehensive guide.

The surviving article should not become a random pile of merged paragraphs. Rebuild it around the user journey. Remove repeated explanations, add missing evidence and create a clear hierarchy of headings.

For example, three Blogger posts about choosing a coffee grinder might become one guide covering:

Grinder types.
Burr versus blade systems.
Grind settings.
Budget considerations.
Suitable models for different brewing methods.
Maintenance requirements.
Common purchasing mistakes.

Option 2: Redirect the Weaker URL

If you consolidate content, the old URL may need a redirect to the stronger destination. On Blogger, redirect options can be more limited than on a self-hosted platform, so check the current platform settings and your domain configuration before making changes.

Preserve the old URL when it has:

Quality backlinks.
Historical traffic.
Bookmarks or direct visitors.
Brand references.
Valuable engagement data.
A clear replacement page.

Do not redirect every weak page to the homepage. That can create a poor experience and may fail to preserve relevance.

Option 3: Reposition One Page

Sometimes both pages deserve to remain, but they need separate purposes. Repositioning could involve changing one article from a broad comparison into a focused tutorial.

Example:

Page A: Best coffee grinders for home use.
Page B: How to clean and calibrate a coffee grinder.

The second page no longer competes directly because its intent, structure and value are distinct. Update its title, headings, introduction, examples and internal links so the difference is obvious.

Option 4: Use a Supporting Content Model

A broad pillar page can target the main topic while supporting articles answer narrower questions. This is a practical topical authority structure for Blogger websites.

Example:

Pillar page: Complete guide to email marketing.
Supporting page: How to write an email newsletter.
Supporting page: Email subject line examples.
Supporting page: Best email marketing tools for small businesses.
Supporting page: Email list segmentation guide.

The supporting articles should link to the pillar page where relevant. The pillar page should link back to them using descriptive anchor text. Avoid forcing every page to link to every other page because that creates noise rather than authority.

Internal Linking Strategy for Blogger Websites

Internal linking can either reduce keyword cannibalisation or make it worse. If several articles all link to different URLs using the same anchor text, you are effectively telling search engines that multiple pages are relevant for the same concept.

A stronger internal linking strategy includes:

One primary destination for each important topic.
Descriptive, varied anchor text.
Links from older authoritative pages to priority content.
Contextual links placed where they help the reader.
Clear links between pillar pages and supporting articles.
Removal of links to obsolete or competing articles.
Navigation that reflects the actual content hierarchy.

Example of Better Internal Linking

Suppose your main page targets “Blogger SEO guide”. Supporting articles cover:

Blogger meta descriptions.
Blogger image SEO.
Blogger internal linking.
Blogger website speed.
Blogger custom domains.

The pillar page can link to each supporting guide from relevant sections. Each guide can link back to the pillar page with natural phrases such as:

Complete Blogger SEO process.
Wider Blogger website optimisation guide.
Main guide to improving Blogger search visibility.

Do not use the exact same anchor text every time. It can look mechanical, and it does not help users understand the distinction between pages.

Internal Linking Audit Questions

Review each important page and ask:

Which page is the primary authority for this topic?
Does the page link to that destination?
Are links pointing to outdated or competing URLs?
Does the anchor text describe the destination accurately?
Does the page receive links from stronger relevant articles?
Are important pages orphaned?
Are label pages creating unnecessary indexable pathways?

A good internal linking system is not about maximum link volume. It is about making the intended content hierarchy easy to understand.

Duplicate Content SEO: What Blogger Publishers Need to Know

Duplicate content SEO concerns are often exaggerated. Having similar wording across pages does not automatically result in a penalty. The more common issue is that search engines select one version, ignore another or struggle to decide which URL deserves visibility.

Blogger websites can develop duplication through:

Reposted articles.
Print-friendly versions.
HTTP and HTTPS variations.
Custom domain and Blogspot domain versions.
Tag or label archives.
Similar author archives.
Copied product descriptions.
Multiple posts covering the same question.
Content imported from another website.
Old URLs that remain live after a rewrite.

The practical goal is to make your preferred version clear and useful.

Duplicate Content Checks

Check the following areas:

Are both the Blogspot and custom domain versions accessible?
Do old URLs redirect properly?
Are label pages useful or thin?
Do several posts repeat the same introduction?
Have syndicated articles been adapted with original insight?
Are copied product descriptions adding anything?
Are canonical signals configured correctly where available?
Are internal links consistently pointing to the preferred URL?

A small amount of repeated boilerplate is normal. The concern rises when entire articles, large sections or near-identical pages compete across the site.

Can Blogger Support a Professional Content Strategy?

Yes, but your operating model matters. A Blogger website can publish useful content, yet the process often becomes inconsistent when one person handles research, writing, optimisation, images, publishing and updates manually.

That is where an AI writing and publishing workflow can help, particularly for teams producing articles at a regular cadence.

SEO Letters is designed as a complete publishing engine rather than a basic text generator. It can support:

Keyword research with difficulty ratings.
Search intent analysis.
Topical authority cluster planning.
Competitor and site-gap analysis.
Structured article generation.
Headings and internal link planning.
Schema and image support.
Multi-language publishing across 21 languages.
Product-aware content for affiliate and ecommerce use.
Performance tracking after publication.
Scheduled content and refresh campaigns.

It is worth being clear about the human role. The software can handle much of the production workflow, but you still need to set the commercial priorities, approve sensitive claims and check whether the article reflects your audience and offer.

How SEO Letters Helps Reduce Keyword Cannibalisation

Keyword cannibalisation often starts before writing begins. If you publish articles from isolated keyword lists, you can easily create five pages that look different in a spreadsheet but compete in the search results.

A better workflow maps keywords to pages and intent before drafting.

A Repeatable SEO Letters Workflow

Enter your site or topic

Start with the subject, domain or campaign focus. For a Blogger website, include the areas where you already have substantial content.
Research relevant keywords

Review search terms, difficulty levels and related topic opportunities. Do not select keywords solely because they have high volume.
Build topical clusters

Group terms by subject and intent. Identify one main page, then define the supporting content that genuinely adds coverage.
Run a site-gap analysis

Compare your existing content with competitor coverage. This can reveal whether your problem is cannibalisation, thin content or missing topics.
Create the content brief

Define the primary query, secondary entities, audience, structure, internal links and conversion goal before writing.
Generate and refine the article

Produce a structured draft in your preferred brand voice. You can bring your own AI keys and route stages to Gemini, OpenAI or Claude.
Publish to your destination

SEO Letters supports direct publishing workflows for WordPress, Shopify and webhooks. For Blogger users, the exact connection route should be checked through your current setup, but the planning, generation and campaign workflow remains useful even when publishing requires a separate step.
Monitor and refresh

Track performance, identify declining pages and run refresh campaigns. This helps prevent the site from growing indefinitely while older content becomes inaccurate.

The important point is that SEO Letters handles the work between the idea and the live page. That includes the unglamorous parts, such as creating a consistent structure, maintaining a cadence and revisiting content that has stopped performing.

A Practical Example: Fixing a Blogger Website About Personal Finance

Imagine a Blogger website with 60 articles about saving money. Its owner notices that traffic has declined, although new posts are still being published each month.

An audit finds these pages:

How to save money each month.
50 ways to save money.
Best money-saving tips.
Simple ways to reduce monthly spending.
Frugal living tips for beginners.
How to cut household expenses.

Several articles have different titles but similar advice. Most contain the same examples about cancelling subscriptions, meal planning and switching providers.

Recommended action

The owner could consolidate the most overlapping articles into a primary guide targeting a broad saving-money query. Other pages could be repositioned around clear subtopics:

Saving money on household bills.
Saving money on food.
Frugal living for students.
Monthly budgeting template.
How to reduce recurring expenses.

The stronger pages should receive contextual internal links from the older articles. Outdated or redundant URLs should be redirected where appropriate. The new content calendar should avoid publishing another generic “money-saving tips” article.

That last step is often ignored. Fixing existing cannibalisation while continuing to produce the same type of overlapping article simply recreates the problem.

When Should You Move from Blogger?

Migration may be sensible if your publishing requirements have outgrown the platform. Do not migrate solely because people online say Blogger is outdated. A platform change carries technical risk, especially when URLs, redirects, templates and indexed pages are involved.

Consider moving when you need:

Advanced ecommerce functionality.
Large editorial teams.
Complex custom post types.
Detailed membership features.
Extensive integrations.
Better control over templates and technical SEO.
More sophisticated content governance.
A broader range of structured data options.

Stay with Blogger when:

The site is stable and earning traffic.
The content library is relatively small.
The current platform meets your publishing needs.
Migration would create more risk than value.
Your main issue is content overlap rather than hosting.
You can improve structure without rebuilding everything.

Situation	Likely best approach
Small personal Blogger website	Improve content quality and internal linking
Established niche site with backlinks	Audit and consolidate before considering migration
Affiliate Blogger site with many overlapping posts	Build intent map and reduce duplication
Growing editorial operation	Compare Blogger with a more flexible CMS
Ecommerce-led project	Consider a platform built for product and checkout workflows
Site with technical URL problems	Resolve redirects and indexing before migration

A migration does not fix bad strategy. It simply moves the same content problems to a different system.

Metrics to Monitor After Fixing Cannibalisation

Do not judge the result only by whether one keyword moves up. Measure the wider effect across the topic cluster.

Track:

Organic clicks by page.
Impressions by query group.
Average position for priority terms.
Number of ranking URLs per topic.
Click-through rate.
Organic conversions.
Assisted conversions.
Pages per session.
Internal link clicks.
Index coverage.
Crawl anomalies.
Content update performance.
Revenue per organic landing page.

A useful benchmark is to compare the combined performance of competing pages before and after the change. One page may lose some impressions while the topic as a whole gains clicks, better engagement and more conversions.

Example Performance Review

Measurement	Before consolidation	After consolidation	Interpretation
Ranking URLs for main topic	4	1	Clearer relevance signal
Combined monthly clicks	310	465	Topic visibility improved
Average position	18.7	10.9	Stronger primary page
Organic leads	12	24	Better intent alignment
Internal link clicks	44	96	Improved content journey

Allow enough time for meaningful assessment. Rankings can fluctuate because of competition, seasonality, algorithm changes and broader demand. One week is rarely enough to judge a major content consolidation.

Content Refresh Campaigns for Older Blogger Articles

Blogger websites often have valuable older pages that need updating rather than removal. A refresh campaign can improve accuracy, align the page with current search intent and strengthen its connection to the rest of the site.

Review an older article for:

Outdated statistics.
Broken links.
Discontinued products.
Old screenshots.
Weak introductions.
Missing examples.
Poor mobile formatting.
Thin sections.
Unclear calls to action.
New competitor developments.
Internal links to pages that no longer exist.

Refresh campaigns are particularly useful for websites that have already covered their main topics. Instead of publishing another similar article, you improve the pages that already have history and relevance.

SEO Letters can support scheduled refresh campaigns alongside new content production. Set a topic, cadence and destination, then use the workflow to keep priority pages under review rather than allowing the archive to become stale.

How to Build a Safer Blogger Content Calendar

A strong calendar should prevent overlap before it reaches publication. Each planned article needs a defined role.

Use this brief structure:

Primary topic: What is the page fundamentally about?
Primary keyword: Which search demand is it intended to address?
Search intent: What does the visitor want to do?
Audience stage: Is the reader learning, comparing or ready to act?
Unique angle: What will this page cover that existing pages do not?
Parent page: Which broader guide does it support?
Child pages: Which narrower questions will it link to?
Conversion goal: What should the reader do next?
Existing overlap: Which URLs must be reviewed before publication?
Refresh date: When should the content be checked again?

A simple editorial rule can prevent a great deal of waste:

Do not approve a new article until you can explain why an existing page cannot satisfy the same intent.

That rule is especially important when working with keyword lists supplied by multiple people. Different teams may use different terms for the same topic, which leads to keyword overlap issues and an inflated publishing schedule.

Blogger Websites, E-E-A-T and Trust Signals

A Blogger site can look weak if its pages provide no evidence of expertise or real experience. The platform does not create trust automatically, so you need to demonstrate it through the content and the wider website.

Strengthen E-E-A-T signals with:

Clear author information.
Relevant professional experience.
Accurate claims and cited sources.
Original examples.
Product testing details where applicable.
Editorial policies.
Contact information.
Terms and privacy pages.
Transparent affiliate disclosures.
Visible update dates when content changes.
Consistent brand information.
Helpful answers that go beyond generic summaries.

For sensitive subjects such as finance, health or legal advice, apply a higher standard. Review claims carefully and use qualified human oversight where appropriate.

AI-assisted writing should not mean publishing unchecked material. Use the tool to accelerate research and production, then apply editorial judgement to facts, recommendations and first-hand claims.

Is Blogger Worth Using for a New Website?

For a simple personal blog or a focused experiment, Blogger can still be a practical starting point. It removes hosting costs and technical setup, allowing you to test a subject before investing heavily.

For a commercial brand, the decision should be based on:

Publishing frequency.
Expected content volume.
Conversion requirements.
Design and technical needs.
Editorial team size.
Integration requirements.
Migration tolerance.
Long-term ownership priorities.

If you are starting a new business website and expect to build a large content operation, compare Blogger with platforms that offer stronger workflow controls. If you already own a Blogger website with useful traffic, backlinks and brand recognition, improve what exists before assuming the platform is the cause of every SEO issue.

Sometimes the cheapest and safest growth opportunity is already sitting in the archive.

The Role of an Automated Blog Writing Engine

Publishing at scale is not just about generating paragraphs. It involves research, prioritisation, structure, linking, images, schema, review and ongoing measurement.

SEO Letters is built for people who publish for a living and need those stages connected. It can help you move from a keyword to a formed article, then repeat the process on schedule while you focus on strategy, approvals and commercial growth.

Its workflow is particularly relevant to Blogger website owners dealing with:

Large backlogs of planned posts.
Inconsistent article quality.
Unclear topical clusters.
Repetitive keyword targets.
Missed internal linking opportunities.
Outdated articles.
Multiple languages.
Affiliate product content.
Manual publishing bottlenecks.
Competitor content gaps.

You can use your own AI keys and route different stages to Gemini, OpenAI or Claude, which gives teams more control over model selection and operating costs. The performance dashboard also provides a way to connect publishing activity with results, rather than treating content volume as the main success metric.

If you need guidance on campaign setup, the rightbar is the contact path for support and next steps.

Key Takeaways for Blogger Website Owners

Blogger is still being used, and some Blogger websites continue to perform well in organic search. The platform is not automatically disqualified by age or simplicity.

The main risks usually come from poor content architecture:

Several pages targeting one search intent.
Weak keyword-to-URL mapping.
Inconsistent internal links.
Thin or outdated articles.
Duplicate content pathways.
No process for refreshing older pages.
Publishing based on volume rather than topic coverage.

A sensible plan is to audit the existing site, group pages by topic, map search intent, score overlap and decide whether to consolidate, redirect, reposition or retain each URL.

Then build a content calendar that gives every new article a distinct role. That is how you turn a collection of Blogger posts into a coherent publishing asset.

Final Verdict: Is Anyone Still Using Blogger?

Yes. Bloggers, niche publishers, educators, hobbyists, affiliate marketers and small organisations still use Blogger websites. Some do so because it is free and familiar. Others have established content, backlinks and audiences that make a sudden migration unnecessary.

Blogger can still support SEO when the site is useful, technically accessible and organised around clear search intent. It becomes much less effective when dozens of similar articles are published without a content consolidation process or internal linking strategy.

If your Blogger website is losing visibility, do not begin by blaming the platform. Start with a URL inventory, a keyword overlap review and a page-by-page intent assessment. Then use a repeatable production and refresh workflow to protect the pages that matter.

For a faster, more structured approach, use SEO Letters to research keywords, build topical authority clusters, identify site gaps, write brand-aligned articles and schedule ongoing content campaigns. You bring the publishing strategy. The software handles the work between the idea and the live page.