Product Description Writing Service for Product Attributes and Variants: Create Clearer Entity Relationships Across Your Shop

A product description writing service for product attributes and variants can do much more than make catalogue copy sound polished. Used properly, it helps search engines understand the relationships between products, parent categories, attributes, options, use cases, and commercial intent across your shop.

That matters because ecommerce websites often publish several pages that look almost identical. A red cotton shirt, a blue cotton shirt, a slim-fit cotton shirt and a general cotton shirt category may all target overlapping terms. If the pages are not clearly differentiated, Google may struggle to identify which URL deserves visibility. This is where keyword cannibalization, weak internal linking and unclear entity relationships begin to affect organic performance.

A structured writing workflow can help. SEO Letters is an AI writing engine for publishers and ecommerce teams that researches topics, creates structured product and supporting content, builds internal links, generates schema-ready copy and publishes to platforms such as WordPress, Shopify or webhooks. You provide the catalogue logic and brand direction. The software handles much of the work between the content brief and the live page.

Why Product Descriptions Affect Ecommerce Catalogue Architecture

Product descriptions are often treated as conversion assets only. They explain what an item does, list its benefits and encourage the shopper to buy. That role remains important, but the description also contributes to how a search engine interprets the page.

A well-built product page can clarify:

What the product is
Which product family it belongs to
Which attributes distinguish it from related products
Who should use it
Which problems it solves
What alternatives exist
Whether it is a specific variant or a broader product type
How it relates to category, collection and buying-guide pages

This whole thing becomes more important as a shop grows. A catalogue with 30 products can often be managed manually. A store with 3,000 URLs, multiple colours, sizes, materials and technical specifications needs a repeatable system.

Product descriptions are entity signals

In semantic SEO, an entity is a recognisable thing, concept or relationship. A product page may describe an entity such as:

A waterproof hiking jacket
A 500 ml stainless steel bottle
A black leather office chair
A compatible replacement filter
A particular model of wireless router

The description should then connect that entity to relevant attributes, including:

Brand
Model
Product type
Material
Colour
Dimensions
Capacity
Compatibility
Intended user
Industry
Use case
Product family
Related accessories

When these details are inconsistent across pages, search engines receive weaker signals. One page may call a product “industrial-grade”, another may say “commercial quality”, while a third uses “professional standard”. Those phrases may refer to the same attribute, but the relationship is not always obvious.

A product description writing service should not simply generate attractive paragraphs. It should use a controlled system for naming, describing and connecting product attributes.

Product Description Writing Service by SEO Letters

SEO Letters is designed for teams that need product content at catalogue scale without relying on a physical writing team to draft every page manually. It can support the research, writing, optimisation and publishing workflow while leaving editorial control with your business.

The platform is particularly useful when your catalogue includes:

Large product ranges
Several variant combinations
Seasonal product lines
Affiliate product comparisons
Shopify or WooCommerce collections
Technical products with detailed specifications
Multiple language markets
Product refresh campaigns
Existing pages with thin or duplicated copy

You can bring your own AI keys and route different stages to Gemini, OpenAI or Claude. That gives your team more control over model selection, cost and workflow design.

A practical ecommerce workflow might include:

Importing product data and catalogue fields.
Grouping products by product type and commercial intent.
Identifying overlapping keywords and competing URLs.
Creating a description framework for each product family.
Generating unique copy based on approved attributes.
Building internal links between products, categories and guides.
Adding structured data fields and image recommendations.
Publishing directly to Shopify, WordPress or a webhook.
Tracking performance and refreshing pages according to results.

The important point is that the software supports the operation around writing. That is where many catalogue projects become slow and inconsistent.

How Product Attributes and Variants Create Keyword Cannibalization

Keyword cannibalization happens when multiple pages on the same website appear to target the same search intent. Google may rotate the ranking URL, show an unexpected page or fail to rank any of the competing pages strongly.

In ecommerce, cannibalization commonly develops through product variants.

Imagine a shop selling a running shoe in four colour options:

Black running shoe
White running shoe
Blue running shoe
Red running shoe

If each colour has its own indexable URL and each page uses almost identical copy, the pages may compete for searches such as “men’s running shoes” or “lightweight running shoes”. The colour is not enough to establish a different primary intent unless customers actively search for that colour and the page offers a genuinely distinct proposition.

The problem can become more severe when the shop also has:

A running shoes category page
A lightweight running shoes collection
A men’s running shoes page
A product comparison article
A guide to choosing running shoes
Separate product URLs for every colour

Every page may mention “lightweight running shoes”. Without a defined hierarchy, internal links and canonical signals, the site may send mixed messages.

Common causes of catalogue cannibalization

Catalogue issue	Likely SEO impact	Recommended response
Near-identical variant pages	Search engines may treat pages as duplicates	Consolidate variants or add meaningful differentiation
Separate URLs for colour only	Weak commercial distinction	Use one parent product page unless colour has separate demand
Product and category pages target the same phrase	Ranking intent becomes unclear	Assign different primary keywords and roles
Repeated manufacturer descriptions	Thin or duplicated content	Rewrite around use cases, attributes and buyer needs
Faceted navigation creates indexable URLs	Crawl waste and URL duplication	Control parameters, canonicals and indexation
Several guides link to the same term	Internal relevance becomes diluted	Define a primary destination and adjust anchors
Model pages use broad category language	Product pages compete with collections	Use specific model and compatibility terms

The cure is not always “write more content”. Longer descriptions can make the overlap worse if every page repeats the same phrases. The better approach is to clarify page purpose.

Identify Keyword Cannibalization Before Rewriting Products

Before commissioning or generating new descriptions, you need to identify keyword cannibalization across the catalogue. A keyword cannibalization audit should combine ranking data, URL structure, product relationships and actual search intent.

Start with the pages that matter commercially. The most visible problem is not always the most valuable one. A product page ranking in position 18 may deserve attention before a low-margin accessory ranking in position 7.

A practical keyword cannibalization audit

1. Export your indexable URLs

Collect the following data from your CMS, crawl tool and analytics platform:

URL
Product name
SKU
Parent product
Category
Collection
Variant type
Indexation status
Canonical URL
Organic clicks
Impressions
Average position
Conversion rate
Revenue
Internal links
Backlinks

This creates a catalogue-level view instead of an isolated page review.

2. Group pages by keyword and intent

Look for URLs ranking for the same or closely related terms. Useful clusters may include:

“office chair”
“ergonomic office chair”
“black ergonomic office chair”
“best office chair for back pain”
“office chair with adjustable lumbar support”

These terms are related, but the intent differs. A product page, a category page and an editorial guide can all exist if their roles are clear.

3. Compare ranking URL changes

If Google repeatedly changes the ranking URL for the same query, that can suggest uncertainty. This is not automatic proof of cannibalization, but it is a useful diagnostic signal.

Watch for:

Different product pages appearing for the same query
Category pages replacing product pages
Blog posts ranking instead of commercial collection pages
Ranking volatility after product updates
Impressions spread thinly across several URLs

4. Review page similarity

Compare the visible copy, title tags, headings, image alt text, specifications and internal anchors. Product pages can be technically different while still being semantically almost identical.

A similarity review should ask:

Do the opening paragraphs repeat the same wording?
Are the same benefits listed in the same order?
Does each page include a genuinely different use case?
Are attributes presented consistently?
Does the product name include a meaningful differentiator?
Are related products linked logically?

5. Map the intended destination

For every important keyword cluster, choose the preferred page type:

Search intent	Preferred page type	Example
Broad product category	Category page	Office chairs
Specific product type	Collection or subcategory	Ergonomic office chairs
Exact model	Product page	Model X ergonomic chair
Attribute-led shopping	Filtered collection, where justified	Black ergonomic office chairs
Informational research	Buying guide	How to choose an office chair
Compatibility query	Product or compatibility page	Replacement filter for Model X

The goal is not to force every phrase onto one page. It is to give each important intent a logical destination.

Build a Product Attribute Taxonomy Before Writing

A product description writing service performs better when the underlying product data is organised. If the input is inconsistent, the output will usually inherit those weaknesses.

Create a taxonomy that separates product attributes into clear groups.

Core attribute groups

Identity attributes:

Brand
Product name
Model
SKU
Product type
Product family

Physical attributes:

Material
Colour
Finish
Dimensions
Weight
Capacity
Shape

Functional attributes:

Performance
Compatibility
Power
Battery life
Connectivity
Safety rating
Adjustability

Commercial attributes:

Price range
Warranty
Pack size
Availability
Subscription terms
Delivery options

Use-case attributes:

Intended customer
Environment
Skill level
Application
Problem solved
Frequency of use

Relationship attributes:

Parent product
Variant
Accessory
Replacement part
Compatible model
Alternative product
Complementary product

This classification gives your descriptions a structure that is easier for customers and search engines to interpret.

Use controlled vocabulary

If a shop sells “navy”, “dark blue” and “midnight blue” as separate labels, decide whether they are commercially different or simply naming variations. In many cases, they should map to a single standard attribute with customer-facing wording used consistently.

The same applies to technical terms. Create a simple glossary for:

Materials
Product types
Fit or sizing
Certification
Performance claims
Compatibility
Industry terminology
Product benefits

This helps reduce ambiguity across thousands of pages.

How to Write Variant Descriptions Without Creating Duplicate Pages

Not every variant needs a separate indexable page. That decision should be based on search demand, customer behaviour, stock management and the value of the variant as a distinct entity.

Keep variants on one product page when:

The only difference is colour
The difference is a minor size option
The URL has no independent search demand
The copy would be almost identical
Reviews, links and authority would be split
The variant is selected through a standard product control

Consider separate pages when:

The variant serves a different use case
Technical specifications change substantially
Compatibility differs
The product has distinct search demand
The item has independent reviews or buying considerations
Customers compare the variants as separate products
The variant has a different compliance or safety profile

A black laptop bag and a waterproof camera backpack may belong to the same broad luggage category, but they could deserve separate pages because their uses, attributes and buyer expectations are different.

The parent and variant relationship

A strong product structure might look like this:

Category: Outdoor clothing
Subcategory: Waterproof jackets
Parent product: Alpine waterproof jacket
Variant: Alpine waterproof jacket, women’s fit
Variant: Alpine waterproof jacket, men’s fit
Variant: Alpine waterproof jacket, black
Accessory: Replacement hood
Guide: How to choose a waterproof hiking jacket

The parent page should establish the overall product identity. Variant content should explain the meaningful difference without repeating every sentence from the parent description.

A useful variant template might include:

One sentence confirming the shared product identity
One short section explaining the unique attribute
Specific measurements or compatibility data
A use-case statement
Distinct images and alt text where relevant
Links back to the parent product and related options

Keep it specific. A colour-only variant rarely needs 600 words.

A Product Description Framework That Supports Entity Clarity

A product description should be useful to shoppers first. SEO is stronger when the content answers real questions and represents the item accurately.

Example: weak and stronger variant copy

Weak copy:

This black office chair is a high-quality ergonomic chair designed for comfort. It has adjustable features and a stylish black finish, making it ideal for any office.

This says little that separates the product from thousands of similar chairs.

Stronger copy:

The black version of the FlexiSupport ergonomic office chair is designed for shared workspaces and home offices where a neutral finish suits existing furniture. It includes adjustable lumbar support, a breathable mesh back and a seat height range of 45 to 55 cm, so users can set the chair to suit standard desk heights.

The second version identifies the variant, explains its visual distinction and introduces measurable attributes. It also creates opportunities for relevant internal links to ergonomic office chairs, home office furniture and adjustable lumbar support.

Fix Competing Webpages With a Content Consolidation Strategy

Once the audit identifies competing webpages, use a content consolidation strategy based on business value and search intent. Do not merge pages automatically.

A four-option consolidation model

Situation	Action	Technical treatment
Two pages serve the same intent and one is stronger	Keep the stronger page	Redirect or canonicalise the weaker URL
Two pages contain useful, different information	Clarify their roles	Rewrite titles, headings and internal links
Several thin pages represent one product family	Create a parent resource	Consolidate content and redirect where appropriate
A page has no value or demand	Remove or replace it	Return 410 or redirect to the closest relevant page

Step-by-step consolidation process

Select the primary URL.
Use organic performance, backlinks, conversions, stock relevance and search intent rather than URL age alone.
Extract useful information from competing pages.
Keep specifications, FAQs, compatibility notes and customer-facing details that improve the destination page.
Rewrite the destination around one clear purpose.
The page should not become a dumping ground for every related keyword.
Redirect obsolete URLs carefully.
A redirect should point to a genuinely relevant destination. Sending every deleted product to the homepage creates a poor experience and weak relevance.
Update internal links.
Replace links to retired or competing pages, including navigation, related products, blog content and buying guides.
Review canonical tags and sitemap entries.
Make sure the preferred URL is consistent across signals.
Monitor rankings and conversions.
Assess results over several weeks, allowing for seasonality and crawling delays.

A consolidation project is not complete when the redirect is added. The surrounding architecture needs to support the new primary page.

Internal Linking Optimization for Product and Variant Pages

Internal linking optimization helps search engines discover, interpret and prioritise your catalogue. It also guides shoppers from research pages to commercial destinations.

A useful internal linking model includes several layers.

Link from broad pages to specific products

Category pages should link to important product families and best-performing products. Use natural anchors that describe the destination.

Examples:

Waterproof hiking jackets
Adjustable office chairs
Replacement water filters
USB-C docking stations

Avoid forcing exact-match anchors into every link. That can create an unnatural pattern and make the site feel repetitive.

Link from products to parent categories

Each product should usually connect back to its category or collection. This confirms the product relationship and helps shoppers continue browsing.

Link between variants where the difference matters

If separate variant pages are indexable, link them with clear labels:

Choose the women’s fit
Compare 64 GB and 128 GB models
View the stainless steel finish
See compatible replacement cartridges

Link guides to commercial pages

A buying guide can explain selection criteria, then link to the relevant category or product. This is where content and commerce should connect.

For instance, a guide about choosing a hiking jacket might link to:

Waterproof jackets
Lightweight rain shells
Insulated outdoor coats
Product-specific sizing information

Link accessories and replacements logically

Accessory relationships are particularly useful for entity understanding:

Main camera
Compatible battery
Replacement charger
Protective case
Memory card

This structure can support product discovery and increase average order value, while also clarifying which products belong together.

SEO Letters as a Catalogue Content Workflow

SEO Letters can support the repetitive parts of a catalogue architecture project, especially where a team needs to move from keyword research to published pages without constant copy-and-paste work.

Its workflow can be used for:

Keyword research with difficulty ratings
Topic and product cluster planning
Competitor gap analysis
Article and product brief creation
Structured content generation
Internal link recommendations
Image suggestions
Schema-oriented page structure
Shopify and WordPress publishing
Multi-language content production
Content refresh campaigns
Performance monitoring

This is not a substitute for product data governance. The software cannot verify a material specification or invent a safe compatibility claim. Your source data, product feed and approval process still matter.

A repeatable SEO Letters process

Step 1: Create product and category clusters

Group products by:

Product family
Search intent
Buyer type
Attribute
Use case
Margin
Seasonality
Stock priority

Step 2: Define the page role

Mark each URL as one of the following:

Category
Subcategory
Product
Variant
Comparison
Buying guide
Glossary
Support page

This simple label prevents many pages from trying to perform the same job.

Step 3: Provide approved product attributes

Use structured inputs rather than asking for generic copy. Include facts such as:

Product dimensions
Materials
Compatibility
Warranty
Main benefits
Exclusions
Target customer
Variant differences

Step 4: Set brand and editorial rules

Specify:

British English
Preferred terminology
Tone
Reading level
Claims policy
Formatting
Internal link rules
Metadata requirements

Step 5: Generate and review

Use the platform to produce a first draft, then review high-risk content manually. Pay particular attention to medical, financial, technical, safety and compatibility claims.

Step 6: Publish and measure

Track:

Indexed pages
Organic clicks
Impressions
Ranking distribution
Product conversion rate
Add-to-basket rate
Return rate
Revenue per landing page
Internal link clicks

The value comes from a controlled loop. Research, produce, publish, measure and refresh.

Measuring Whether Catalogue Architecture Is Improving

You need more than rankings to evaluate the impact of a product description project. A page can gain impressions while producing no commercial improvement, or it can lose impressions for a broad term while attracting more qualified traffic.

Useful catalogue KPIs

KPI	What it indicates	Review frequency
Organic clicks per product	Search visibility and demand capture	Monthly
Non-brand impressions	Discovery for new searches	Monthly
Average ranking by page type	Whether architecture is becoming clearer	Monthly
Number of competing URLs per cluster	Cannibalization risk	Quarterly
Product conversion rate	Commercial relevance	Weekly or monthly
Add-to-basket rate	Product page effectiveness	Weekly
Return rate	Accuracy of descriptions and expectations	Monthly
Internal link clicks	Navigation and relationship strength	Monthly
Indexed-to-submitted URL ratio	Technical indexation health	Monthly
Revenue from organic landing pages	Business impact	Monthly

A simple cannibalization scoring rubric

Score each keyword cluster from 0 to 3 across these areas:

Number of ranking URLs
Similarity of page intent
Similarity of page copy
Ranking URL volatility
Internal anchor overlap
Conversion confusion

A score of 0 suggests little concern. A score of 3 across most areas suggests that the cluster deserves consolidation or clearer page differentiation.

Do not treat the score as a Google metric. It is an internal prioritisation tool.

Practical Scenario: A Fashion Shop With Colour and Size Variants

A fashion retailer has 180 indexable URLs for one hoodie range. Every colour and size combination creates a separate URL. Most pages contain:

The same 250-word description
The same title structure
The same heading
The same product images, except for colour
The same internal links
No independent customer reviews

The pages compete for “oversized cotton hoodie”, “men’s cotton hoodie” and “heavyweight hoodie”.

Recommended approach

Keep one primary product URL for the hoodie.
Use variant selectors for colour and size.
Include colour availability in structured product data where appropriate.
Add a useful sizing section rather than creating thin size pages.
Create a separate category page for oversized cotton hoodies if demand supports it.
Link from the category to the primary product.
Build a guide around hoodie sizing and fabric weights.
Redirect obsolete variant URLs if they have links or traffic.
Review Search Console data after consolidation.
Use product descriptions to distinguish fabric weight, fit and seasonal use.

The outcome should be a clearer hierarchy. The category targets the product type. The product page targets the specific hoodie. The guide addresses an informational question.

Practical Scenario: Technical Products With Genuine Variants

A technology supplier sells a docking station in three versions:

Dual-monitor version
Triple-monitor version
Thunderbolt version

These variants have different ports, compatibility requirements and use cases. Combining every version into one thin product page could create confusion.

In this situation, separate pages may be justified. Each page should explain:

The exact model
Supported devices
Port configuration
Display limitations
Power delivery
Operating system requirements
Ideal user
Differences from related versions

The parent collection page can target “USB-C docking stations”. The individual pages can target model-specific and configuration-specific searches.

Here, variant content is not duplication. It is product clarification.

Technical Controls That Support the Written Content

Writing alone cannot solve every cannibalization problem. Product descriptions should work alongside technical SEO controls.

Review:

Canonical tags
Indexation directives
XML sitemaps
Faceted navigation rules
Parameter handling
Pagination
Structured data
Breadcrumb markup
Product availability signals
Redirects
Internal navigation
Duplicate metadata

Canonical tags

A canonical tag can suggest which version of a page should be treated as the preferred URL. It is a signal, not an absolute command, so the rest of the site should support the same choice.

Structured data

Product schema can reinforce details such as:

Name
Image
Description
Brand
SKU
Offers
Availability
Aggregate rating
Review information

Only publish structured data that matches visible page content and complies with current search guidelines. Invented ratings or unsupported attributes create trust and policy risks.

Faceted navigation

Filters for colour, size, material and price can create thousands of URL combinations. Some filtered pages may deserve indexation, but most should not be allowed to expand without a clear search and business case.

Set rules for:

Which facets create indexable landing pages
Which parameters remain crawlable
Which combinations receive unique copy
Which URLs use canonicals
Which pages are excluded from XML sitemaps

The product description workflow and technical rules need to agree. Otherwise, the CMS may publish a carefully written page that is later hidden or duplicated through navigation.

Content Refresh Campaigns for Existing Product Pages

Catalogue content becomes inaccurate quickly. Prices change, stock changes, materials are updated and product lines are replaced. A page that was useful last year may now contain incorrect compatibility information or obsolete variant references.

SEO Letters can support scheduled content refresh campaigns rather than only generating new pages. This is useful for shops with large inventories and limited editorial capacity.

A refresh workflow can check:

Whether the product is still available
Whether specifications changed
Whether images represent current variants
Whether internal links point to live products
Whether the description still matches the stock
Whether category relationships remain correct
Whether the page has lost organic clicks
Whether a newer product should become the preferred destination

Refresh priority model

Prioritise pages with:

High revenue but declining traffic
Strong backlinks but outdated copy
High impressions and low click-through rate
High traffic and poor conversion
Product returns linked to unclear information
Old variant references
Broken internal links
Competing URLs emerging in search results

This is usually more efficient than publishing another batch of similar product pages.

Multi-Language Product Catalogue Considerations

If your shop operates internationally, product attributes need consistent translation and localisation. Direct translation can create awkward terminology, duplicate intent or incorrect technical meaning.

SEO Letters supports multi-language generation across 21 languages, which can help teams create localised drafts at scale. Human review remains important for:

Regional product names
Units of measurement
Legal claims
Local sizing
Currency
Delivery information
Cultural usage
Search terminology
Product safety language

A translated product page should not merely mirror the English version. Search behaviour differs between markets, and the attribute taxonomy may need local adaptation.

Common Mistakes in Product Description Programmes

Writing every page from the same template

Templates are useful for consistency, but excessive repetition produces pages that are technically unique and practically interchangeable. Vary the evidence, use cases and product distinctions.

Treating every variant as an SEO landing page

A selectable colour is not automatically a separate search entity. Index it only when the page has independent value.

Optimising titles before resolving page roles

Changing title tags across competing URLs can disguise the underlying problem. First decide which page owns the intent.

Adding keywords that the product does not support

Do not describe a product as waterproof, compatible, hypoallergenic or commercial-grade without reliable evidence. Accurate copy is part of E-E-A-T and reduces returns.

Ignoring internal links after consolidation

Redirects do not update every reference. Review navigation, related-product modules, guides and editorial links.

Publishing AI-generated specifications without checking them

An AI writing tool can structure and phrase information, but product facts need an approved source. Check dimensions, materials, compatibility, warranty terms and performance claims.

Measuring only word count

A 1,500-word product description may be less useful than a clear 400-word description with accurate specifications, strong headings and relevant relationships.

A Quality-Control Checklist for Product Descriptions

Before publishing, review every page against the following checklist:

Is the primary product entity clear in the opening section?
Does the title match the page’s actual search intent?
Are product attributes accurate and consistent?
Is the main differentiator obvious?
Does the description explain practical use cases?
Are variant differences stated clearly?
Does the page avoid copied manufacturer wording?
Are unsupported claims removed?
Is the page distinct from related products?
Are category and parent-product links present?
Are related accessories relevant?
Are image alt texts descriptive and accurate?
Does structured data match visible content?
Is the canonical URL correct?
Is the page included or excluded from the sitemap appropriately?
Have competing webpages been reviewed?
Does the page support conversion as well as discovery?

A second reviewer should check high-value or high-risk products. That small control can prevent expensive catalogue errors.

When a Product Description Writing Service Is Worth Using

A software-led product description writing service is particularly valuable when your team is facing volume, inconsistency or a growing backlog.

You may benefit if you’re:

Launching hundreds of products
Rebuilding a Shopify catalogue
Migrating from one ecommerce platform to another
Expanding into new languages
Fixing duplicate product descriptions
Auditing a large faceted navigation system
Building product-led affiliate content
Updating old pages after a range change
Trying to connect blog content with commercial pages
Managing several brands or stores

The strongest use case is not blind automation. It is controlled production supported by research, taxonomy, templates, internal linking and measurement.

Final Framework: Create Clearer Relationships Across Your Shop

Use this sequence when improving your catalogue:

Crawl the site and export product data.
Identify keyword cannibalization across products, categories and guides.
Group pages by product entity, attribute and search intent.
Decide which variants deserve separate URLs.
Create a controlled product attribute taxonomy.
Assign one clear role to every important page.
Rewrite descriptions around evidence, use cases and meaningful differences.
Fix competing webpages through consolidation, redirects or clearer differentiation.
Apply internal linking optimization across the catalogue.
Check canonical, sitemap, schema and facet controls.
Publish through a repeatable workflow.
Measure rankings, clicks, conversions, returns and revenue.
Refresh pages when performance or product data changes.

Key Takeaway

A product description is part of your ecommerce information architecture. It tells shoppers what an item is, but it also helps establish how that item relates to categories, variants, accessories, alternatives and supporting content.

When descriptions are produced without a catalogue strategy, more copy can create more overlap. When they are built from a controlled taxonomy and connected through deliberate internal linking, they can help reduce keyword cannibalization and make the shop easier to understand.

SEO Letters gives ecommerce teams a way to manage the workflow from keyword research and content planning through to structured writing, internal links, publishing and refresh campaigns. If you’re ready to fix competing webpages, improve product relationships and run a more disciplined catalogue operation, start with your existing product data, define the page hierarchy and use the rightbar as the contact path for support with your implementation.