Choosing a content marketing agency is no longer just a question of whether its writers can produce polished blog posts. You need to understand how the agency connects organic visibility with pipeline, revenue, customer acquisition cost and commercial outcomes, especially when several pages are competing for the same search demand.
This matters because content programmes can quietly become inefficient. Duplicate keyword targeting, search intent overlap, weak internal linking and untracked conversions may leave you with a large publishing schedule but no reliable explanation of what is generating business. A strong agency should help you identify those problems and provide a repeatable system for fixing them.
The comparison becomes even more important when you assess software-led blog production. Platforms such as SEO Letters, the best blog writer for scalable SEO publishing, can research topics, build articles, create internal links, generate schema and publish content without requiring a physical writing team for every page. That changes the commercial model, reporting expectations and the way you evaluate agency value.
What Should a Content Marketing Agency Actually Be Responsible For?
A content marketing agency should be accountable for more than word counts and publishing frequency. Its role typically spans research, strategy, production, optimisation, distribution, measurement and commercial interpretation.
The agency should be able to explain how each article supports a defined business objective. That may involve ranking for a transactional keyword, creating demand in a new market, improving product discovery, supporting sales enablement or refreshing a page that already generates organic leads.
A credible operating model usually includes:
- Keyword research based on difficulty, relevance and commercial intent
- Topical authority planning rather than isolated article production
- Competitor and site-gap analysis
- Search intent classification
- Content briefs and editorial standards
- On-page SEO and technical implementation
- Internal linking governance
- Conversion tracking and attribution
- Commercial reporting connected to CRM or analytics data
- Content refreshes based on performance decay
- A process for detecting keyword cannibalisation
- Direct publishing to your CMS or ecommerce platform
If an agency only reports impressions, rankings and published URLs, you are seeing activity metrics rather than business evidence. Those numbers can be useful, but they do not tell you whether organic content is influencing revenue.
The difference between production and a publishing operation
Traditional agency production often follows a linear sequence:
- A keyword is selected.
- A brief is created.
- A writer produces the article.
- An editor reviews it.
- The page is published.
- A ranking report is sent later.
That process can work for a small site. It becomes more fragile as the publishing volume increases, particularly when multiple people select similar keywords or when content is created without a complete view of existing pages.
A software-led workflow can connect the stages more tightly:
- Research identifies keywords, gaps and difficulty.
- A topical cluster maps the relationship between pages.
- Search intent is assigned to each target.
- The article is generated in a brand-specific format.
- Internal links and structured data are added.
- The content is published directly.
- Performance is monitored.
- Underperforming or outdated pages enter a refresh campaign.
That whole thing is not automatically better simply because software is involved. The advantage appears when the system reduces handoffs, improves consistency and makes the workflow measurable.
Why Keyword Cannibalisation Belongs in the Agency Selection Process
Keyword cannibalisation occurs when multiple pages on the same website compete for the same or closely related search demand. Google may struggle to determine which page is the most relevant result, causing rankings to fluctuate, links to be divided and the wrong URL to appear in search.
The issue is more complicated than having the same word on two pages. A website can have several pages using similar wording without creating a serious problem. Cannibalisation becomes more likely when the pages have overlapping intent, similar content, comparable authority and no clear distinction in their purpose.
Common examples include:
- Three blog posts targeting “best CRM for small business”
- A service page and a guide both targeting “technical SEO audit”
- Separate articles for “content marketing strategy” and “content marketing plan” with nearly identical structures
- Product pages and category pages competing for the same commercial phrase
- Multiple location pages using the same copy with minimal local differentiation
- Old and refreshed versions of an article both remaining indexable
- Supporting posts that repeat the topic of a main pillar page instead of addressing a narrower question
A capable content marketing agency should treat keyword cannibalisation as a governance problem, not as an occasional ranking anomaly. It should maintain a clear map of target keywords, page intent, URL ownership and internal linking priorities.
The main types of content overlap
| Overlap type | What happens | Commercial risk | Typical response |
|---|---|---|---|
| Exact keyword overlap | Several URLs target almost the same main phrase | High | Consolidate, redirect or assign one primary URL |
| Search intent overlap | Pages answer the same user need despite different wording | High | Reposition one page or merge the content |
| Topic overlap | Articles discuss related subjects but have unclear boundaries | Medium | Create a cluster hierarchy and stronger internal links |
| Product and blog overlap | Informational content competes with a product or service page | High | Clarify intent and use the commercial page as the destination |
| Historical overlap | Old articles remain live after a replacement is published | High | Update, redirect, canonicalise or remove |
| Local overlap | Similar location pages differ only by place name | High | Add genuinely local value or reconsider indexation |
| Semantic overlap | Different phrases express the same underlying query | Medium to high | Review SERPs and assign distinct content jobs |
The practical requirement is an ongoing keyword cannibalisation audit. This should combine ranking data, page-level analytics, search results, internal links, backlinks and conversion data.
How to Evaluate Revenue Attribution in an Agency Proposal
Revenue attribution is the process of identifying how marketing activity influenced a commercial outcome. It is rarely perfect because buyers may interact with several channels before converting, but a useful model can still provide decision-grade evidence.
When assessing an agency, ask how it defines a content conversion. A conversion could be:
- A completed purchase
- A qualified lead
- A demo request
- A phone call
- A booked consultation
- An account registration
- An application
- An ecommerce checkout
- A sales opportunity created in the CRM
- A customer renewal influenced by educational content
The agency should distinguish between a conversion event and revenue attribution. A form submission has value, but it is not the same as a closed-won opportunity. If the reporting stops at leads, you may not know whether the content attracts the right prospects.
Attribution models worth comparing
| Attribution model | How it works | Strength | Limitation |
|---|---|---|---|
| First-touch | Credits the first tracked interaction | Useful for demand creation | Ignores later influence |
| Last-touch | Credits the final interaction before conversion | Easy to implement | Undervalues earlier content |
| Linear | Divides credit across tracked interactions | Gives a broad journey view | Treats every interaction as equal |
| Time decay | Gives more credit to recent interactions | Reflects buying momentum | Can understate early research |
| Position-based | Assigns greater weight to first and last touch | Balances discovery and conversion | The weighting can be arbitrary |
| Account-based | Measures content influence across an organisation | Useful for B2B sales cycles | Requires reliable account matching |
| Data-driven | Uses observed paths to estimate contribution | Potentially more sophisticated | Needs strong data volume and quality |
No single model should be treated as an unquestionable truth. A sensible agency will explain the model, identify blind spots and compare patterns across multiple views.
Questions to ask about attribution
Before signing a contract, ask:
- Can you connect organic landing pages with CRM opportunities?
- How do you distinguish assisted conversions from direct conversions?
- Can you report revenue by URL, topic cluster and content type?
- Do you track leads through to qualified pipeline and closed revenue?
- How do you handle branded searches after a user has already discovered the business?
- Can you separate new customer revenue from existing customer activity?
- How are phone calls, offline sales and imported CRM records included?
- What happens when cookies, consent settings or cross-domain tracking limit visibility?
- Can you compare content-assisted revenue with production costs?
- How often do you review attribution assumptions?
These questions expose whether the agency understands commercial reporting or simply exports data from an SEO platform.
Commercial Reporting: The Metrics That Matter
Commercial reporting should help you decide what to do next. A report that contains dozens of metrics but no prioritised action is mostly administrative material.
A useful monthly or quarterly report should connect four layers:
- Visibility: impressions, rankings, indexed pages and share of search.
- Engagement: clicks, engaged sessions, scroll depth and return visits.
- Conversion: enquiries, sales, sign-ups and qualified leads.
- Commercial impact: pipeline, revenue, margin and acquisition efficiency.
The precise metrics will depend on your business model. A SaaS company may focus on sales-qualified opportunities and annual recurring revenue, while an ecommerce brand may prioritise revenue per organic session and contribution margin.
A practical reporting scorecard
| Reporting area | Core KPI | Supporting question |
|---|---|---|
| Organic demand | Non-brand clicks | Is the site gaining relevant visibility? |
| Ranking quality | Top 3 and top 10 keyword share | Are priority terms improving? |
| Content efficiency | Revenue or leads per published page | Is production creating commercial value? |
| Conversion quality | Marketing-qualified to sales-qualified rate | Are visitors commercially relevant? |
| Pipeline | Organic-influenced opportunity value | Is content assisting sales activity? |
| Revenue | Organic-sourced and influenced revenue | What financial outcome can be observed? |
| Cost efficiency | Cost per qualified lead or opportunity | Is the programme becoming more efficient? |
| Content decay | Traffic and conversion decline by URL | Which pages need refreshing? |
| Cannibalisation | Competing URLs per keyword cluster | Is SEO content overlap weakening performance? |
| Publishing operations | Time from brief to live page | Is the process scalable? |
A strong report will also include interpretation. For example, a fall in clicks may not be a problem if rankings shifted towards more commercial terms and revenue increased. On the other hand, growing traffic with falling lead quality may indicate broad informational targeting without a clear conversion path.
The cost efficiency calculation
You can estimate content efficiency with a simple formula:
Content efficiency = attributed gross profit ÷ total content programme cost
Total cost should include agency fees, software subscriptions, editorial review, design, development, link acquisition and internal management time. If you only compare software cost with agency fees, the calculation will be incomplete.
For a lead-generation business, you might use:
Cost per qualified opportunity = total content programme cost ÷ content-influenced qualified opportunities
This is more useful than cost per article. Ten inexpensive articles that attract no qualified demand are not more efficient than two well-targeted pages that influence sales conversations.
Comparing Traditional Agencies with Software-Led Blog Production
Traditional agencies still have a place. They may provide senior strategy, industry expertise, digital PR, technical SEO, original research and complex stakeholder management. The issue is that many businesses continue paying agency rates for repeatable production tasks that software can now handle with greater speed and consistency.
Software-led production is particularly relevant when your content requirements involve:
- Publishing many pages across several topic clusters
- Supporting multiple products or ecommerce categories
- Producing content in multiple languages
- Updating existing content on a schedule
- Publishing directly to WordPress or Shopify
- Creating affiliate or product-aware articles
- Maintaining a consistent brand voice
- Connecting keyword research with article production
- Running repeatable campaigns without additional meetings
SEO Letters provides a software-led blog writing workflow that can move from keyword research to structured article creation and publication, while allowing you to bring your own AI keys and route different stages to Gemini, OpenAI or Claude.
Agency versus software-led production comparison
| Evaluation area | Traditional content agency | Software-led production platform |
|---|---|---|
| Strategy | Often strong when senior specialists are involved | Strong when cluster and gap analysis are built into the workflow |
| Article production | Dependent on writer capacity | Highly scalable and repeatable |
| Turnaround | Can involve briefs, queues and revisions | Faster once campaigns are configured |
| Brand consistency | Depends on writer and editor continuity | Controlled through reusable brand instructions |
| Keyword governance | Varies by account team | Can be mapped across campaigns and clusters |
| Internal linking | May be manual or inconsistent | Can be incorporated into the production workflow |
| Publishing | Often handed back to the client | Can connect directly to CMS destinations |
| Reporting | Usually delivered monthly | Can combine production and performance views |
| Refresh campaigns | Often reactive | Can be scheduled as an ongoing operation |
| Cost structure | Retainer, per-word or per-article | Subscription, usage or connected model |
| Human expertise | Available through account and specialist teams | Requires human oversight and strategic direction |
| Scalability | Limited by people and approvals | Better suited to high-volume publishing |
The important distinction is not human versus machine in a simplistic sense. It is manual production versus a controlled publishing system. You still need subject-matter review for regulated, technical or high-risk topics, and you should expect strategic judgement to remain human-led.
How Software Can Reduce Keyword Cannibalisation
Software does not remove the need for SEO expertise, but it can make content governance more visible. That is useful when your site has hundreds or thousands of URLs and nobody has a complete mental model of what each page is supposed to rank for.
A structured platform can support cannibalisation control by:
- Maintaining a record of target keywords and related entities
- Grouping pages into topical clusters
- Assigning one primary intent to each article
- Comparing new briefs against existing content
- Identifying similar titles and outlines
- Recommending internal links between parent and child pages
- Flagging articles with overlapping commercial objectives
- Supporting content refreshes rather than uncontrolled duplication
- Tracking which URL is intended to own a topic
- Publishing updates to the correct destination
A repeatable keyword cannibalisation audit
Use this process before expanding a content programme:
1. Export the current URL set
Collect every indexable page, including blog posts, service pages, product pages, category pages, location pages and downloadable assets. Include publication dates, last update dates, target keywords and conversion goals where available.
2. Group related keywords
Create clusters based on meaning and user intent, not only exact-match wording. “SEO content agency”, “content marketing agency for SEO” and “SEO blog agency” may represent one commercial cluster if the search results show similar pages.
3. Review the search results
Search each important cluster manually. Look for whether Google ranks one page consistently, alternates between URLs or shows different page types for different variants. Search results are a useful reality check because keyword tools can separate terms that users and search engines treat as closely related.
4. Compare page intent
Write a one-sentence job description for every competing page. If two pages have the same job description, you likely have a problem or an unnecessary distinction.
5. Assess performance by URL
Compare clicks, impressions, rankings, conversions, backlinks and engagement. A page with lower traffic but higher commercial value may deserve priority over a high-traffic informational page.
6. Choose an action
Possible actions include:
- Merge pages and redirect the weaker URL
- Keep both pages but sharpen their intent
- Change one page to target a narrower subtopic
- Add unique commercial or expert value
- Update title tags and headings
- Strengthen internal links towards the primary page
- Canonicalise where appropriate
- Remove or noindex low-value content after review
7. Monitor the outcome
Track ranking stability, organic clicks, conversions and indexation after the change. Do not assume that consolidation has worked merely because the old page redirects correctly.
Internal Linking Conflicts and Agency Quality
Internal linking is often treated as a minor on-page task. In large content programmes, it becomes a structural issue that can either clarify site hierarchy or create conflicting signals.
An internal linking conflict occurs when several pages link to one another without a clear hierarchy, when supporting articles link away from the primary commercial page, or when anchor text repeatedly suggests that multiple URLs are relevant for the same phrase.
Examples include:
- Two service pages each linking to the other with the same commercial anchor
- A blog post linking to an outdated guide instead of the current pillar page
- Several articles using “content marketing agency” as anchor text for different URLs
- Product pages receiving fewer contextual links than informational posts
- Orphan pages created by high-volume software publishing
- A cluster with many horizontal links but no clear parent page
A content marketing agency should audit internal links as part of its content strategy, not bolt them on after publication. This is where SEO Letters’ automated article and internal-linking workflow can support a more disciplined publishing process, particularly when you are running recurring campaigns across a large site.
Internal linking controls to request
Ask the provider whether it can:
- Define a primary page for each commercial topic
- Use descriptive but varied anchor text
- Link from authoritative pages to priority URLs
- Identify orphaned content
- Flag links pointing to redirected or outdated pages
- Prevent irrelevant automated links
- Separate navigational, contextual and promotional links
- Report internal-link changes over time
- Support parent, child and sibling relationships within a cluster
A good internal link is not simply a link containing a keyword. It should make sense for the reader, reinforce the page hierarchy and lead to a useful next step.
A Hypothetical Example: When More Content Produces Less Commercial Value
Imagine a B2B software company selling inventory management tools. It has a service page targeting “inventory management software” and then publishes five blog articles:
- Best inventory management software
- Inventory management system guide
- Inventory control software comparison
- How to choose inventory management software
- Inventory management tools for growing businesses
The articles appear different at first glance. In practice, they may all target the same commercial investigation intent. The result is SEO content overlap, divided backlinks and inconsistent ranking URLs.
The company then commissions an agency to publish twelve more posts without resolving the existing conflict. Traffic rises by 18 per cent, but demo requests fall by 9 per cent because the blog content attracts broad research traffic and repeatedly links to different product pages.
A better intervention would involve:
- Running a keyword cannibalisation audit.
- Selecting one primary comparison page.
- Turning supporting articles into genuinely narrower topics.
- Rebuilding internal links around the main service page.
- Adding product evidence, screenshots and implementation guidance.
- Connecting content interactions to CRM opportunities.
- Refreshing pages according to rankings and conversion data.
- Using a software-led campaign to maintain the cluster without creating duplicate keyword targeting.
The outcome should be judged through commercial KPIs, not just article volume. A useful benchmark might include qualified demo rate, sales opportunity value, revenue per organic session and content-influenced pipeline.
How to Assess a Content Marketing Agency During the Pitch
The sales process can reveal more than the proposal document. Ask the agency to explain what it would do with your existing site before it presents a new publishing calendar.
A capable provider should ask about:
- Your revenue model
- Average order value or contract value
- Sales cycle length
- Lead qualification stages
- Priority products and services
- Existing organic traffic
- Conversion tracking quality
- CMS and publishing permissions
- Brand and compliance requirements
- Existing content inventory
- Competitor visibility
- Current keyword cannibalisation risks
- Internal linking conflicts
- Refresh and pruning history
Be cautious if the agency immediately recommends a fixed number of articles per month without reviewing your site. That usually indicates a production target rather than a commercial strategy.
A proposal scoring rubric
Score each area from 1 to 5, then weight it according to your commercial priorities.
| Criterion | Weight | Questions |
|---|---|---|
| Revenue attribution | 20% | Can the agency connect content activity to pipeline and revenue? |
| Commercial reporting | 15% | Will reports support decisions, not just describe activity? |
| Keyword governance | 15% | How will it prevent cannibalisation and duplicate targeting? |
| Strategic planning | 15% | Are clusters based on business value and search intent? |
| Production scalability | 10% | Can output increase without quality becoming chaotic? |
| Technical SEO | 10% | Can it address indexation, templates, schema and links? |
| Refresh capability | 5% | Is existing content managed as an asset? |
| Subject expertise | 5% | Can it handle evidence, review and specialist topics? |
| Publishing integration | 5% | Can content move into your CMS efficiently? |
A high score does not guarantee results. It does give you a more consistent way to compare providers that present very different commercial models.
What to Include in the Contract and Statement of Work
The contract should describe the operating system, not just the deliverables. Define what happens from research through reporting, including who owns decisions and who approves content.
Include:
- Target business outcomes
- Priority audiences and markets
- Topic clusters and exclusions
- Primary and secondary keyword rules
- Search intent definitions
- Brand voice requirements
- Subject-matter review responsibilities
- Fact-checking and source standards
- Content refresh schedule
- Keyword cannibalisation audit frequency
- Internal linking requirements
- CMS publishing permissions
- Schema and metadata standards
- Reporting cadence
- Attribution methodology
- Data access requirements
- Revision limits
- Quality assurance checks
- Data protection and AI usage terms
- Ownership of articles, briefs and performance data
If software is used, ask whether you can export your content and strategy data if the relationship ends. Also establish whether your own AI keys can be used, where data is processed and how sensitive commercial information is handled.
Building a Better Software-Led Content Workflow
If you choose software-led blog production, you should still use a structured process. Automation works best when the strategy and approval rules are explicit.
Step 1: Define commercial priorities
List the products, services, markets and customer segments that matter most. Assign a commercial value to each, such as average contract value, margin, retention rate or strategic importance.
Step 2: Build topic clusters
Map pillar pages, supporting articles, product pages and conversion routes. Mark every page with its intended role, target audience and search intent.
Step 3: Establish URL ownership
For each important keyword cluster, identify the page that should own the primary demand. This prevents a new article from accidentally competing with a service page that already has authority and conversion value.
Step 4: Configure the production system
Set your brand voice, formatting rules, preferred sources, linking logic, language requirements and CMS destination. With SEO Letters, you can route different stages to Gemini, OpenAI or Claude using your own keys, which may be helpful when you want greater control over model selection and usage.
Step 5: Create and review content
Generate the article, then check factual accuracy, originality, intent alignment, claims, links, headings and calls to action. High-risk subjects should receive qualified human review.
Step 6: Publish with technical consistency
Check the title, meta description, URL, schema, canonical tag, featured image, author information and internal links. A strong article can still underperform if its technical implementation is careless.
Step 7: Measure commercial performance
Connect analytics and CRM data where possible. Review traffic, engagement, conversions, assisted opportunities, revenue and content costs by cluster.
Step 8: Schedule refresh campaigns
Content does not remain useful indefinitely. Update pages when rankings decline, products change, regulations move, statistics age or competitors produce stronger results.
When a Traditional Agency Is the Better Choice
Software-led production is not suitable for every situation. A traditional agency may be the better choice when you need original reporting, investigative research, complex interviews, public relations, executive thought leadership or specialist regulatory review.
You may also need a full-service agency if your main challenge involves:
- Digital PR and high-authority link acquisition
- Technical migrations
- International SEO with complex hreflang structures
- Brand repositioning
- Research-led campaigns
- Video and interactive content
- Stakeholder management across a large organisation
- Crisis communications
- Highly regulated medical, financial or legal publishing
Even then, software can support research, briefs, content refreshes, reporting and repeatable production. The most effective model may be a hybrid arrangement where senior specialists set direction and software handles the operational workload.
Warning Signs in Agency Reporting
Certain reporting patterns should make you slow down and ask harder questions:
- The agency reports published articles as the main success measure.
- Traffic is shown without separating brand and non-brand demand.
- Rankings are reported without URL-level movement.
- Leads are counted without qualification or revenue data.
- The report never mentions conversion tracking limitations.
- Every month is presented as a success, even when commercial results are flat.
- Content overlap is ignored after publishing volume increases.
- Internal links are added without explaining page hierarchy.
- Attribution changes are not documented.
- The agency cannot show what actions it will take next.
A report can contain accurate data and still mislead you through omission. Look for context, trend analysis and clear recommendations.
Key Questions for Your Final Shortlist
Before choosing a provider, ask each finalist the same questions. This avoids selecting the agency with the most persuasive presentation rather than the strongest operating model.
- How will you identify and prevent keyword cannibalisation?
- How do you distinguish topical relevance from search intent overlap?
- What does your monthly commercial report include?
- Can you connect organic activity to CRM revenue?
- Which attribution model do you use, and why?
- How do you report assisted conversions?
- What happens when two URLs compete for one query?
- How will you manage internal linking conflicts?
- Can your process refresh existing pages as well as create new ones?
- How much of the workflow is manual?
- Can software publish directly to our CMS?
- Who reviews factual claims and specialist content?
- What happens if a page fails to rank or convert?
- Which KPIs will determine whether the programme continues?
- Can you show an anonymised example of a content decision based on revenue data?
The answers should be specific. “We monitor performance” is not enough. You want to hear which tools, which thresholds, which owners and which actions are involved.
The Best Evaluation Framework for Your Business
There is no universally best content marketing agency. The right choice depends on your publishing volume, sales cycle, internal expertise, technical environment and tolerance for manual work.
Use this decision framework:
- If you need strategy but publish very little, prioritise senior consultancy and high-quality editorial support.
- If you publish frequently across a large site, prioritise software-led production and content governance.
- If your content influences long B2B sales cycles, prioritise CRM integration and account-level reporting.
- If your site has many overlapping pages, begin with a keyword cannibalisation audit before commissioning new content.
- If your conversion tracking is weak, fix measurement before judging content performance.
- If you operate in multiple languages, assess translation quality, local search intent and publishing controls.
- If existing pages have authority, invest in refreshes and internal linking before creating another large batch of articles.
- If you need links and brand reach, consider a hybrid agency with software-supported production and specialist outreach.
This approach keeps the decision tied to business conditions rather than agency category labels.
Why SEO Letters Fits a Scalable Commercial Content Model
SEO Letters is designed for people who publish for a living and need more than a text generator. The platform connects keyword research, difficulty ratings, topical authority clusters, competitor gap analysis, article production, internal links, schema, images and direct publishing within one workflow.
Its autonomous campaign scheduler is especially relevant when you want to define a topic, cadence and destination, then allow the system to research, write and publish while your team handles strategy and review. Content-refresh campaigns can keep existing pages current, which is important when the commercial value sits in improving established URLs rather than endlessly adding new ones.
The platform also supports:
- Publishing to WordPress
- Publishing to Shopify
- Webhook destinations
- Multi-language generation across 21 languages
- Product-aware articles for affiliate and ecommerce publishing
- Performance dashboards
- Brand-tuned writing
- Your own AI keys
- Routing stages through Gemini, OpenAI or Claude
- Automated campaign scheduling
- Content refresh workflows
- Structured articles with headings and schema
For a business comparing agencies, the practical value is operational. You can use a software-led system to reduce copy-paste work, maintain a clearer topic map and publish consistently without assigning every step to a separate person.
Final Takeaway: Choose the System That Explains Commercial Impact
Choosing a content marketing agency should involve more than comparing retainers, article counts or writer profiles. You should assess how the provider controls search intent, prevents keyword cannibalisation, manages internal linking conflicts and connects content activity with qualified demand and revenue.
The strongest option may be a traditional agency, a software-led platform or a hybrid model. What matters is whether the system gives you clear ownership of topics, dependable production, useful commercial reporting and a practical way to improve decisions over time.
If you are scaling organic publishing, review SEO Letters as a software-led blog writing and publishing platform. Set your content strategy, define your commercial priorities and use the workflow to manage everything between the initial keyword and the live page, with refresh campaigns and reporting in place to keep the programme accountable.
For implementation questions or a more specific measurement discussion, use the rightbar as the contact path. The important thing is to start with the revenue model, audit your existing content and choose a production system that can show what each page is meant to achieve.
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