Hire a Content Writer for Clear Financial Terminology: Build Helpful Money Guides with a Scalable Blog Writing Tool

Financial content has a narrow margin for error. A reader might forgive a slightly dull introduction on a travel blog, but they are less likely to overlook an unclear explanation of APR, a confusing mortgage example, or a personal finance guide that uses three different phrases for the same concept.

That is why many fintech and finance publishers consider hiring a content writer who understands financial terminology, search intent, and regulatory sensitivity. The problem is that a traditional writing process can become slow and difficult to scale. Briefing writers, checking terminology, managing keyword maps, adding internal links, reviewing drafts, publishing updates, and monitoring performance can take longer than the research itself.

SEO Letters provides the scalable alternative. It is a blog writing tool for teams that need structured, useful financial content without the copy-and-paste grind. You can take a keyword, build a content brief, generate a complete article, add internal links and images, and publish to WordPress, Shopify, or a webhook. The platform can also run scheduled campaigns, refresh ageing content, and route different stages to Gemini, OpenAI, or Claude using your own AI keys.

For finance publishers, this whole thing matters because topical coverage and terminology accuracy need to work together. You need content that explains money clearly, maps to distinct search intents, and avoids keyword cannibalization before the site becomes difficult to manage.

Why Financial Content Needs More Than a General Blog Writer

Financial terminology is often familiar to industry professionals but confusing to everyone else. Terms such as variable interest rate, compound interest, loan-to-value ratio, credit utilisation, and annual percentage rate carry precise meanings, and a weak explanation can lead readers towards the wrong decision.

A useful finance article must usually do several jobs at once:

Define the central term in plain English.
Explain how the term affects the reader.
Show a realistic example.
Clarify related terminology.
Address common misconceptions.
Match the reader’s stage in the decision process.
Link to supporting content without creating duplicate content overlap.
Include appropriate caveats where financial circumstances differ.

This is why the phrase hire a content writer can mean more than commissioning 1,500 words. You may actually be looking for a repeatable editorial system that can handle research, drafting, optimisation, publishing, and maintenance.

A specialist human writer can bring judgement and subject knowledge. A scalable writing platform can handle the volume, structure, and process discipline required when a finance site has hundreds of potential topics. In practice, a strong workflow often needs both expert oversight and dependable software.

The E-E-A-T standard for fintech and personal finance

Google’s helpful content principles place particular pressure on finance publishers because financial advice can affect a person’s money, borrowing, savings, or business decisions. Your content should demonstrate experience, expertise, authority, and trustworthiness through practical evidence.

That may include:

Author biographies with relevant qualifications or professional experience.
Clear references to authoritative sources.
Transparent explanations of assumptions and limitations.
Dates showing when rates, rules, or examples were last reviewed.
Editorial review by a qualified finance professional where appropriate.
Accurate definitions that do not exaggerate likely outcomes.
Clear distinctions between education, comparison, and regulated advice.

SEO Letters can support the production workflow, but it should not replace financial review. Use the platform to create structured drafts and publishing systems, then apply human review where accuracy, compliance, and customer risk demand it.

The Link Between Financial Terminology and Keyword Cannibalization

Keyword cannibalization happens when several pages on your website target the same or closely related search intent. In financial publishing, it can happen very easily because one concept may be described in multiple ways.

For example, a site might publish all of the following:

What is APR?
APR explained
Annual percentage rate guide
APR meaning on a loan
APR versus interest rate
How to calculate APR
Is a lower APR better?

These topics are not automatically duplicates. Some have distinct purposes. The difficulty begins when every page explains APR in almost identical terms, targets the same audience, and competes for the same result.

Google may struggle to determine which page should rank. Internal links can point to several competing URLs. Backlinks may be spread across weaker versions. Your editorial team might keep producing new pages while the most useful guide receives less visibility.

A keyword cannibalization audit helps you identify this pattern before it damages the site’s topical structure.

A simple cannibalization risk model

You can assess each group of related articles using a practical scoring system:

Signal	Low risk	Medium risk	High risk
Primary keyword	Clearly different	Similar wording	Almost identical
Search intent	Definition, comparison, or action intent is distinct	Partly overlaps	Same purpose
SERP results	Different ranking pages	Some shared results	Same pages dominate
Content angle	Separate audience or use case	Small variation	Repeated explanation
Internal links	One clear canonical resource	Several relevant destinations	Conflicting target pages
Organic performance	Different pages rank for different terms	Rankings fluctuate	Pages swap positions or remain weak

A high-risk cluster does not always require deletion. It may need a content consolidation strategy, stronger internal linking, a clearer hierarchy, or a complete rewrite that gives one page a genuinely different purpose.

How to Map Financial Search Intent Before You Write

Search intent mapping is the process of assigning a clear purpose to each keyword and URL before content production begins. It stops your blog from becoming a collection of loosely related articles that happen to mention the same financial term.

A useful finance content map normally includes several intent categories.

Intent category	Typical query	Suitable content format	Primary conversion
Informational	What is compound interest?	Glossary guide or explainer	Newsletter, calculator, related guide
Practical	How is compound interest calculated?	Step-by-step tutorial	Calculator or downloadable resource
Comparison	Fixed versus variable mortgage rates	Comparison article	Product page or broker enquiry
Commercial investigation	Best savings accounts for beginners	Research-led comparison	Application or lead form
Transactional	Open a savings account	Product or service page	Account opening
Troubleshooting	Why has my credit score dropped?	Diagnostic guide	Credit tool or support route
Regulatory	What is a responsible lending check?	Compliance-focused explainer	Relevant service or advisory page

The key point is simple: one term can support multiple pages only when the search intent is genuinely different.

A page targeting “what is APR?” should not compete directly with a detailed “APR calculator” page. The first explains the concept. The second helps the user complete a calculation. They can link to each other, but their structure, title, headings, and calls to action should differ.

A five-step search intent mapping process

1. Collect keyword variations

Include:

Head terms.
Question keywords.
Long-tail queries.
Related terminology.
Competitor headings.
People Also Ask questions.
Existing phrases from customer support conversations.
Product language used by banks, lenders, insurers, and regulators.

Do not treat every variation as a separate article. First, put them into concept groups.

2. Review the current search results

Look at the first page for each important query. Note:

Whether results are definitions, calculators, comparisons, or product pages.
How much overlap exists between ranking URLs.
Whether the search engine favours publishers, regulators, banks, or comparison sites.
Which questions appear repeatedly.
Whether the results are UK-focused or international.

The search results are not perfect instructions, but they offer useful evidence about the dominant intent.

3. Assign one primary intent per URL

Each URL should have one main job. A guide can answer related questions, but it should not try to be a glossary, calculator, comparison page, product landing page, and news update all at once.

4. Define the content boundary

Write down what the page will cover and what it will not cover. This is a small step, although it prevents a lot of future internal linking conflicts.

5. Create a canonical destination

For every topic cluster, identify the strongest page. Supporting articles should link to it using natural, descriptive anchor text. If two pages have the same purpose, consider combining them.

Why SEO Letters Works as a Scalable Financial Blog Writing Tool

SEO Letters is designed for publishers who need a complete content workflow rather than a blank text box. It can support the journey from keyword discovery to published article, which is particularly useful when your finance team needs to maintain a wide information architecture.

The platform combines:

Keyword research with difficulty ratings.
Topical authority clusters.
Competitor site-gap analysis.
Structured article generation.
Headings, internal links, schema, and images.
Brand voice controls.
Multi-language content in 21 languages.
Direct publishing to WordPress and Shopify.
Webhook support for custom publishing systems.
Product-aware articles for affiliate and ecommerce websites.
Performance tracking for published content.
Automated content-refresh campaigns.
Scheduled autonomous campaigns.

This means you can create a repeatable editorial system around financial terminology. A campaign could focus on credit scores, mortgages, savings, pensions, insurance, open banking, or budgeting. You set the topic, cadence, and destination, then the system can research, write, and publish according to the workflow you establish.

It is not a reason to remove expert review. It is a way to reduce repetitive production work so your specialists can spend more time on accuracy, positioning, and commercial strategy.

Use your own AI keys and route the right stage to the right model

Different content stages can have different requirements. A short glossary definition may not need the same workflow as a detailed mortgage comparison or a regulated financial explainer.

SEO Letters allows you to bring your own AI keys and route stages to Gemini, OpenAI, or Claude. This gives you more control over:

Research depth.
Drafting style.
Cost management.
Brand voice.
Structured outputs.
Content refresh workflows.
Testing different model performance across article types.

For a finance publisher, this flexibility can support a useful editorial control system. For example, you may use one model for research and another for long-form drafting, then require a human reviewer to approve the final version before publishing.

How to Build Clear Money Guides Without Oversimplifying

Clear financial writing is not the same as simplistic financial writing. Readers need plain language, but they also need the important conditions, exceptions, and calculations that make a definition accurate.

Take the term compound interest. A weak explanation might say:

Compound interest is interest earned on your savings.

That is incomplete. A more useful explanation would clarify that interest can be added to the original amount and previously earned interest, depending on the account terms and compounding frequency. The guide should then show a numerical example and explain that fees, withdrawals, tax, and changing rates can affect the outcome.

A reliable framework for defining financial terms

Use this sequence when creating a money guide:

Give the direct definition.
State what the term means in one or two sentences.
Explain why it matters.
Connect the concept to borrowing, saving, investing, spending, or risk.
Show the components.
Break the calculation or mechanism into understandable parts.
Use a realistic example.
Explain the assumptions clearly and avoid presenting an illustration as a guarantee.
Compare related terms.
Distinguish APR from interest rate, credit limit from available credit, or a fixed rate from a variable rate.
Address common errors.
Include the misunderstanding a beginner is most likely to have.
Add the next action.
Link to a calculator, comparison guide, product page, or relevant support resource.
State the review date.
This is particularly important where tax rules, rates, or regulation can change.

The process looks straightforward. It is also easy to skip when a content team is rushing to publish.

Example: explaining APR clearly

A useful article about APR might include:

A plain-English definition.
The difference between APR and the advertised interest rate.
How mandatory fees may affect the calculation.
A loan example using clearly stated assumptions.
A warning that lenders may calculate or display figures in specific ways.
A comparison between APR and APY where relevant to the audience.
Links to a loan cost guide and a repayment calculator.
A note encouraging readers to check the lender’s current terms.

This is where a blog writing tool can help with structure. SEO Letters can generate the outline, organise headings, create related sections, and suggest internal links. Your editorial team can then check whether the explanation reflects the precise product, jurisdiction, and audience.

A Content Consolidation Strategy for Finance Websites

Content consolidation means combining overlapping pages into a stronger, more authoritative resource. It is one of the most effective responses to duplicate content overlap, although it should be based on evidence rather than a desire to reduce URL counts.

When consolidation may be appropriate

Consider merging pages when:

They target the same primary keyword.
Their search results and ranking competitors are almost identical.
They answer the same main question.
They have thin or repetitive sections.
Backlinks and organic traffic are split across several URLs.
Users move between them without finding a clear next step.
Internal links point to different versions of the same resource.

When you should keep pages separate

Do not consolidate merely because two pages mention the same term. Keep separate pages when they have clear differences such as:

Beginner definition versus advanced calculation.
Consumer guide versus business finance guide.
UK-specific rules versus international terminology.
Product comparison versus educational explanation.
Current market update versus evergreen reference guide.
Troubleshooting guide versus product landing page.

A page about “what is a credit score?” and a page about “how to improve a credit score” share vocabulary but usually serve different intents. The right solution is often a clear parent-child relationship with useful internal links.

The consolidation workflow

Step 1: Export your existing URLs

Include:

URL.
Title.
Primary keyword.
Organic clicks.
Impressions.
Average position.
Backlinks.
Conversion data.
Last updated date.
Word count.
Content owner.

Step 2: Group pages by topic

Group pages around concepts such as:

Credit cards.
Loans.
Mortgages.
Savings.
Pensions.
Investing.
Insurance.
Tax.
Budgeting.
Financial technology.

Step 3: Score overlap

Give each URL an overlap score from 1 to 5:

Score	Meaning	Recommended action
1	Topic is distinct	Keep and strengthen
2	Related but useful separation	Improve internal links
3	Moderate overlap	Rewrite boundaries
4	Significant duplication	Consider merging
5	Same intent and repeated content	Consolidate or redirect

Step 4: Select the primary URL

Choose the page with the strongest combination of:

Organic visibility.
Relevant backlinks.
Conversion performance.
Content quality.
Historical authority.
Alignment with future strategy.

Do not automatically choose the URL with the most traffic. It may be ranking for the wrong audience or attracting low-value visits.

Step 5: Merge and redirect carefully

Create a stronger page, preserve useful information, improve the heading structure, update internal links, and implement a relevant 301 redirect where appropriate. Avoid redirecting every weak page to a generic homepage or unrelated product page.

Step 6: Monitor the result

Track:

Ranking for the primary keyword.
Ranking coverage across related terms.
Organic clicks.
Engagement.
Assisted conversions.
Crawl and indexing signals.
Internal link paths.
Queries that remain unaddressed.

A consolidation project may need several weeks before the full effect becomes clear, particularly on a large website.

How SEO Letters Helps Prevent Internal Linking Conflicts

Internal links are one of the clearest signals of your website’s information architecture. They help readers move from a definition to a deeper guide, then towards an appropriate product, calculator, or contact route.

They can also create confusion when several pages compete for the same anchor text and destination.

A scalable workflow should help you decide:

Which page is the canonical educational resource.
Which supporting articles should link to it.
Which commercial pages deserve contextual links.
Whether a new article adds coverage or repeats an existing page.
Whether old links need updating after consolidation.

SEO Letters generates structured articles with internal linking support, so you can build relationships between pages as part of production rather than treating links as a last-minute addition. You still need to review the proposed links, especially if your site has complex product categories or regulated content.

A practical internal linking model

For a financial topic cluster, use three layers:

Layer one: The pillar guide

Example: Personal Finance Basics: A Complete Guide to Managing Your Money

This page provides the broad context and links to major subtopics.

Layer two: The supporting guides

Examples include:

How budgeting works.
What is compound interest?
How does a credit score work?
Fixed versus variable mortgage rates.
How to compare savings accounts.

Layer three: Tools and commercial pages

Examples include:

Mortgage calculator.
Savings account comparison.
Credit monitoring service.
Financial planning consultation.
Product application page.

The links should reflect the reader’s next likely question. A definition page should not push a product immediately if the reader still needs basic education. That can look commercially aggressive and may reduce trust.

A Repeatable Workflow for Hiring a Content Writer or Using Software

Whether you work with a freelance writer, an internal team, or a platform such as SEO Letters, the workflow should be defined before production begins.

Step 1: Establish the financial content brief

Each brief should identify:

Target audience.
Country and regulatory context.
Primary keyword.
Secondary keywords.
Search intent.
Funnel stage.
Required sources.
Prohibited claims.
Internal links.
Conversion goal.
Review owner.
Target publication date.

A finance brief without a clear audience often creates generic writing. “Explain mortgages” is too broad. “Explain fixed-rate mortgages to first-time buyers comparing two-year and five-year products in the UK” gives the writer a workable direction.

Step 2: Create a terminology sheet

Your terminology sheet should define:

Preferred terms.
Terms to avoid.
UK spelling and usage.
Approved product language.
Acronyms and first-use rules.
Required disclaimers.
Numerical formatting.
Currency conventions.
Date and rate conventions.

This reduces inconsistency across articles. It also helps SEO Letters produce content that reflects your brand voice rather than defaulting to generic finance language.

Step 3: Map the article against existing content

Before drafting, check:

Whether the keyword already has a ranking URL.
Whether a similar title exists.
Whether the article should support a pillar page.
Whether the page should replace an older article.
Which internal links are mandatory.
Which phrases might create cannibalization.

This is the point at which a keyword cannibalization audit can save you from producing another article that weakens the overall cluster.

Step 4: Generate and review the draft

SEO Letters can produce the structured article, including headings, supporting sections, images, schema, and internal links. Review the content for:

Accuracy.
Clarity.
Search intent alignment.
Unnecessary repetition.
Unsupported claims.
Outdated figures.
Inappropriate certainty.
Product or regulatory issues.

Step 5: Publish through the selected destination

The platform supports direct publishing to WordPress, Shopify, or webhooks. That makes it suitable for different publishing environments, including finance blogs, fintech product sites, affiliate websites, and ecommerce brands selling financial products or related services.

Step 6: Refresh based on evidence

Do not wait for an article to collapse before updating it. A content-refresh campaign can review pages on a schedule and identify sections that need new rates, updated examples, revised regulations, clearer definitions, or stronger internal links.

Scale Financial Content with SEO Letters and Scheduled Campaigns

Publishing one strong article is useful. Building a reliable library of clear money guides is more valuable, particularly when your competitors are publishing consistently across every stage of the customer journey.

SEO Letters’ autonomous campaign scheduler lets you set:

A topic.
A publishing cadence.
A destination.
A preferred language.
A brand voice.
A content type.
A product or affiliate context.
A review process.

It can then research, write, and publish according to the campaign settings. For a fintech business, possible campaigns might include:

Two beginner finance guides each week.
A monthly mortgage terminology series.
A quarterly pension content refresh.
A multilingual savings education campaign.
A credit score cluster linked to a monitoring product.
A product-aware affiliate campaign comparing relevant financial services.

Automation should not mean publishing without checks. A sensible setup uses automated drafting and scheduling with approval gates for high-risk subjects such as investments, tax, regulated lending, pensions, and insurance.

Example campaign structure

Campaign	Publishing cadence	Content purpose	Review level
Financial glossary	Two per week	Build topical authority	Standard editorial review
Mortgage education	One per week	Support comparison journeys	Finance specialist review
Interest rate updates	As needed	Capture current demand	Fast expert approval
Savings product guides	Two per month	Support commercial research	Compliance and product review
Content refresh	Monthly	Maintain accuracy	Editorial plus data review

This structure gives your team a practical publishing rhythm. It also reduces the temptation to create random posts whenever a new keyword appears in a tool.

Case Study: Fixing Cannibalization in a Credit Score Cluster

Consider a hypothetical fintech publisher with seven credit score articles:

What is a credit score?
Credit score meaning.
How credit scores work.
How to check your credit score.
How to improve your credit score.
Why has my credit score dropped?
Credit score guide for beginners.

The first, second, third, and seventh pages show substantial duplicate content overlap. They all define credit scores, discuss payment history, mention credit utilisation, and finish with a similar call to action.

The site’s data shows that the URLs alternate between positions 18 and 45. Internal links are split between three pages. The publisher assumes it needs more backlinks, but the problem may be structural first.

Recommended action

Consolidate the definition pages into What Is a Credit Score? A Beginner’s Guide.
Retain How to Check Your Credit Score as a practical action guide.
Retain How to Improve Your Credit Score as a behavioural guide.
Retain Why Has My Credit Score Dropped? as a troubleshooting resource.
Link every supporting page to the main definition guide.
Link the definition guide to the action and troubleshooting pages.
Update the calls to action so each page matches its intent.
Monitor rankings, clicks, and assisted conversions after the changes.

The result might be fewer URLs but a stronger topical structure. That is often a better outcome than adding another article called “Understanding Your Credit Score”.

Metrics to Track After Publishing Finance Guides

Content performance should be assessed using more than word count and publication volume. Set baseline metrics before launching a new cluster.

SEO performance metrics

Track:

Impressions for the primary keyword.
Click-through rate.
Average organic position.
Number of ranking keywords.
Featured snippet or rich result visibility.
Indexed URL status.
Organic traffic by landing page.
Cannibalization between related URLs.

Engagement metrics

Consider:

Engaged sessions.
Scroll depth.
Calculator interactions.
Clicks to supporting guides.
Return visits.
Downloads.
Newsletter registrations.
Product comparison interactions.

Commercial metrics

Measure:

Assisted conversions.
Lead form completions.
Product page visits.
Application starts.
Account registrations.
Revenue per organic session.
Conversion rate by content cluster.

A page with modest direct conversions may still play an important role at the start of the customer journey. Attribution should account for assisted value where your analytics configuration allows it.

A useful quarterly scorecard

Area	Question	Warning sign
Visibility	Are impressions increasing for the cluster?	Flat growth despite new pages
Relevance	Does the page match the query intent?	High impressions but weak CTR
Quality	Do users continue to related content?	High exit rate on key guides
Structure	Is one canonical page clearly dominant?	Multiple URLs swap rankings
Accuracy	Are facts and examples current?	Old rates, rules, or references
Commercial value	Does the cluster support the journey?	Traffic without meaningful actions

Mistakes to Avoid When You Hire a Content Writer for Finance

A writer can produce fluent copy and still fail to create useful financial content. The same applies to software. A polished article is not automatically accurate, differentiated, or aligned with search intent.

Watch for these common mistakes:

Giving the same broad brief to every writer.
Treating keyword variations as separate topics.
Using jargon without defining it.
Explaining a term but not showing how it affects the reader.
Relying on old examples or outdated rates.
Making investment or borrowing outcomes sound certain.
Publishing without a subject-matter review.
Adding internal links based only on keyword matching.
Ignoring existing URLs before commissioning new content.
Merging pages without preserving valuable backlinks or search intent.
Using a generic disclaimer instead of improving the explanation.
Publishing translated content without checking local terminology.
Treating word count as a quality benchmark.

A human writer may need several rounds of feedback to learn your terminology and linking preferences. SEO Letters can make those preferences more repeatable by applying brand voice, article structure, and campaign rules across the production system.

Build a Financial Content Brief Template

Use the following structure for new money guides:

Editorial information

Working title:
Primary keyword:
Secondary keywords:
Target country:
Target audience:
Funnel stage:
Search intent:
Existing pages covering this topic:
Preferred canonical URL:
Review owner:

Accuracy requirements

Definitions to include:
Calculations or examples required:
Sources to reference:
Regulatory considerations:
Current data to verify:
Claims to avoid:
Required review date:

SEO requirements

Suggested title tag:
Meta description:
H1:
H2 sections:
Internal links:
Related terms:
Schema type:
Image requirements:
Suggested URL slug:

Conversion requirements

Primary call to action:
Secondary call to action:
Product or service to reference:
Relevant calculator:
Contact route:
Rightbar contact path, where appropriate:

SEO Letters can use this type of structure as the basis for a more consistent content workflow. You can generate articles from a single keyword, but the stronger approach is to provide the strategic information that determines what the article should do.

When to Use a Human Specialist and When to Use SEO Letters

The choice does not need to be framed as software versus people. Each serves a different part of the operation.

Requirement	Human finance writer	SEO Letters
Subject-matter judgement	Strong	Requires configured review
Large-scale drafting	Limited by availability	Highly scalable
Brand voice consistency	Can vary by writer	Can be systematised
Keyword clustering	Usually needs separate tools	Built into workflow
Internal links	Manual and time-consuming	Generated within article process
Scheduled campaigns	Usually manual	Built-in autonomous scheduling
Content refreshes	Requires project management	Campaign-based refresh support
Multi-language production	Depends on specialist access	Supports 21 languages
Publishing integration	Often handed to another team	WordPress, Shopify, and webhooks
Performance tracking	Depends on analytics setup	Dashboard for published content

If you are searching for a content writer because your editorial team is overloaded, SEO Letters can take on much of the repetitive production work. If your content involves sensitive financial claims, retain a qualified reviewer who can approve the final article.

Create Clear, Search-Led Money Guides with SEO Letters

A fintech blog needs more than a stream of articles containing financial keywords. It needs a controlled system that connects terminology, search intent, topical authority, internal links, product journeys, and content maintenance.

SEO Letters supports that system by bringing research, clustering, article creation, publishing, scheduling, and refreshing into one workflow. You can use it to build a glossary, expand a financial education hub, create product-aware affiliate content, or maintain a multilingual content operation.

The practical advantage is consistency. Each article can follow a defined brief, use an appropriate structure, include relevant internal links, and feed into a wider campaign rather than sitting alone on the blog.

Key Takeaways for Fintech Content Teams

If you are planning to hire a content writer for financial terminology, start by defining the editorial problem clearly. You may need specialist judgement, but you may also need a scalable system that prevents duplicated work and keeps the publishing schedule active.

Remember these principles:

Clear terminology is a trust signal.
Search intent should determine the page, not keyword volume alone.
A keyword cannibalization audit should happen before major content expansion.
Duplicate content overlap requires analysis, not automatic deletion.
Internal linking conflicts often indicate a weak content hierarchy.
A content consolidation strategy can strengthen authority when pages share the same purpose.
Financial content requires source checking, review dates, and responsible wording.
Automation works best when high-risk content includes human approval.
Refresh campaigns are essential for rates, rules, products, and changing terminology.
Performance should be measured through visibility, engagement, and commercial outcomes.

A useful finance blog is built page by page, but managed as a connected system. SEO Letters helps you operate that system with less manual effort, from the initial keyword and topic cluster through to the published and refreshed page.

If you want to move from scattered briefs to a repeatable fintech content operation, start with the app at app.seoletters.com. If you need help deciding how to structure your content clusters, review your internal linking conflicts, or plan a content refresh campaign, use the rightbar as the contact path.