How to Create Linkable Visual Assets That Earn Relevant Editorial Backlinks?

Creating attractive graphics is not enough to earn editorial backlinks. Publishers, journalists and industry bloggers link to visual assets when those assets help them explain a point, support a claim, simplify difficult information or give their readers something genuinely useful.

That distinction matters. A polished image with no original insight may attract views, but a well-researched visual asset can become a reference point across an entire topic. When it is built around a clear search intent, supported by credible data and promoted to the right publishers, it can earn relevant links while strengthening topical authority.

There is another issue to manage: keyword cannibalisation. If several pages target the same subject, an asset campaign can accidentally create more internal competition in SEO instead of solving it. The best approach combines digital PR, visual content development, search intent mapping, internal linking and a disciplined content consolidation strategy.

This guide explains how to create linkable visual assets that attract editorial backlinks, how to avoid common cannibalisation problems and how SEOLetters can support the research, writing, publishing and campaign workflow.

What Makes a Visual Asset Linkable?

A linkable visual asset is a piece of visual content that another website would reasonably cite, embed or reference in its own article.

The asset might be an original study, a data visualisation, a benchmark report, a process diagram or an interactive tool. It should have a clear purpose beyond decoration. This whole thing works when the visual answers a question that publishers already need to address.

Common examples include:

Original industry research and survey findings
Statistical charts based on a credible dataset
Timeline graphics explaining a complex development
Comparison tables and decision frameworks
Interactive calculators or assessment tools
Process diagrams and technical explainers
Geographic maps with local or market-level data
Original benchmark reports
Visual checklists and decision trees
Product or technology comparison matrices
Research-backed infographics
Before-and-after workflow illustrations

A useful asset generally has four characteristics:

It contains a distinct insight.
It serves a recognisable audience or topic.
It can be cited without extensive explanation.
It is supported by evidence and a transparent methodology.

A graphic does not need to be complicated. In fact, simple visual formats often earn more links because they are easier to understand and reuse. A one-page chart showing the average cost of a process across five sectors may be more useful than a heavily animated infographic that says very little.

Linkability Versus Visual Appeal

Visual appeal can improve engagement, but it does not automatically create linkability.

Attribute	Attractive asset	Linkable asset
Primary purpose	Capture attention	Support a claim or explain a subject
Data	May use general statistics	Usually includes original or carefully curated data
Audience	Broad and undefined	Specific and commercially or editorially relevant
Publishing value	Looks good on a page	Gives another publisher a reason to cite it
Search value	May rank for image queries	Supports topical authority and referral traffic
Promotion	Shared on social platforms	Pitched through targeted digital PR and outreach

The strongest visual assets combine both. They look clear and professional, but their real value comes from the information behind them.

Why Visual Assets Earn Relevant Editorial Backlinks

Editorial backlinks are valuable because they appear within context. A journalist might link to a chart to support a market statement. A specialist publication may reference a process diagram while explaining a technical concept. A university resource could cite original research in an educational article.

These links can support:

Referral traffic from relevant audiences
Topical authority around a subject
Brand visibility in specialist publications
Natural anchor text diversity
Trust signals for commercial pages
Digital PR coverage
Discovery by potential partners and customers

Relevance is particularly important. A link from a general website with no relationship to your market may provide limited strategic value, even if the domain has strong metrics. A smaller, well-respected industry publication could send qualified visitors and reinforce your authority much more effectively.

The Editorial Link Test

Before creating an asset, ask:

Would a journalist need this information for a story?
Would a blogger cite it to support a useful explanation?
Does it add evidence that the publisher cannot easily reproduce?
Is the topic connected to your products, services or expertise?
Can a publisher understand the asset without contacting you?
Does the page provide methodology, sources and publication details?

If the answer is no across most of these questions, the asset may be visual content, but it is not yet a strong linkable asset.

Start With Search Intent Mapping, Not Design

Many campaigns begin with a design brief. That is usually too early.

Start with search intent mapping. You need to understand what people want to know, which pages already address the subject and where a visual resource could add information that ordinary text does not handle well.

Search intent generally falls into several categories:

Search intent	Typical user need	Suitable visual asset
Informational	Understand a topic	Explainer diagram, timeline, glossary graphic
Commercial investigation	Compare options	Comparison matrix, pricing benchmark, evaluation scorecard
Transactional	Choose or buy a solution	Calculator, checklist, implementation guide
Navigational	Find a brand or resource	Branded resource hub, product map
Industry research	Understand a market	Original study, benchmark report, trend chart

The asset should match the intent. A consumer searching for “how to audit backlinks” may benefit from a visual workflow. A marketing director searching for “SEO agency costs” may find a market benchmark more useful. A journalist covering changes in search behaviour may need a year-on-year dataset.

When the intended audience is unclear, outreach becomes vague. Publishers can sense that.

Map Existing Pages Before Creating a New Asset

This is where keyword cannibalisation becomes a practical concern. A new visual asset often receives its own landing page, supporting article and promotional content. If those pages all target the same keyword, your site can create internal competition in SEO.

Complete a page-level inventory first:

URL
Primary keyword
Secondary keywords
Search intent
Current rankings
Organic traffic
Backlinks
Conversion role
Content format
Date last updated
Internal links pointing to the page

A simple keyword cannibalisation audit can reveal whether the topic already has:

Several articles ranking for the same query
Multiple pages with similar title tags
Duplicate or near-duplicate explanations
Different URLs competing for one search intent
A blog article competing with a service page
An old research page attracting links but no longer matching the query

Do not assume that multiple pages are automatically harmful. Some websites need separate pages for different audiences or intents. The issue is overlap without a clear purpose.

Use Keyword Cannibalisation to Shape the Asset Strategy

Keyword cannibalisation is often treated as a ranking problem. It is also a content planning problem.

If three pages target “link building statistics”, adding a fourth statistics infographic may increase confusion. The asset might earn links, but the surrounding site architecture could remain weak. Search engines may struggle to identify which page should rank, and users may move between similar resources without finding a clear next step.

A stronger approach is to assign each page a defined role.

Page type	Primary role	Example target
Pillar guide	Cover the subject comprehensively	Link building strategies
Research asset	Publish original evidence	Link building statistics 2025
Service page	Explain the commercial solution	Digital PR link building service
Supporting article	Address a narrow question	How to pitch a data-led story
Case study	Demonstrate an outcome	How a SaaS brand earned industry links

This structure creates separation. The research asset can target data-focused searches, the guide can explain strategy and the service page can support conversion.

A Practical Cannibalisation Decision Framework

When existing pages overlap, use this process:

Group URLs by keyword and intent.
Place pages into clusters based on what the searcher expects to find.
Compare performance.
Review impressions, clicks, rankings, backlinks, engagement and conversions.
Identify the strongest URL.
This is not always the page with the highest traffic. A page with relevant backlinks and better conversion potential may be the better destination.
Choose a page role.
Keep, merge, redirect, reframe or retire each overlapping URL.
Design the visual asset around the selected role.
Do not publish a new page until the target URL is clear.
Update internal links and anchor text.
Point related pages towards the primary resource using varied, descriptive anchors.
Monitor rankings after publication.
Look for improved visibility, not just the number of pages indexed.

This is the foundation of a content consolidation strategy. It prevents the asset from becoming another isolated page that earns a few links but fails to strengthen the wider topic cluster.

Choose a Visual Format That Publishers Can Use

The format should follow the evidence and the intended use. When people select an infographic simply because it sounds promotional, the result can feel thin.

1. Original Data Study

An original data study is one of the strongest formats for earning editorial backlinks. It can analyse survey responses, anonymised customer data, public datasets, search trends, pricing information or industry performance.

A credible study should explain:

The source of the data
The sample size
The collection period
The geographical scope
Any exclusions
The calculation method
The limitations
The date of publication

The methodology matters because publishers need to assess whether the findings are safe to cite. A visually impressive statistic with no source may be ignored.

2. Benchmark Report

Benchmarking assets compare performance across a defined group. Examples include email engagement by industry, average website speed by platform or content output by business size.

A useful benchmark should avoid implying universal truth. State what the figures represent. “Median page load time across 1,200 sampled ecommerce websites” is more useful than “the average website speed”.

3. Process Diagram

Process diagrams work well when a subject involves multiple decisions or stages. They can explain:

A technical implementation
A compliance process
A marketing workflow
A buying decision
A diagnostic sequence
A research method

This format earns links when it saves the publisher from explaining the process from scratch. It is particularly useful for B2B audiences, where complex ideas often need a visual reference.

4. Comparison Matrix

Comparison assets make competing options easier to evaluate. They may compare tools, approaches, costs, features or risks.

The comparison needs a transparent scoring model. Avoid giving every category a vague tick or cross. Explain whether the score reflects price, usability, implementation time, technical capability or another measurable factor.

5. Interactive Tool

Calculators, quizzes and assessment tools can attract links because they give users something to do. Examples include:

SEO opportunity calculators
Content maturity assessments
Marketing budget estimators
Website accessibility checkers
ROI forecasting tools
Technical audit scoring systems

Interactive assets require more development, but they can earn stronger engagement and repeat visits. Make sure the tool provides a useful result rather than forcing users into a sales form immediately.

Research the Asset Like a Publisher

You are not only producing a marketing document. You are creating a source that another professional may rely on.

Research should include:

Primary sources
Government data
Academic research
Industry bodies
First-party performance information
Transparent survey data
Reputable market research
Expert commentary
Relevant historical comparisons

Avoid building the entire asset from other blogs. That creates a chain of repeated claims, and it makes your visual resource difficult to distinguish.

Add Expert Commentary Carefully

Expert quotes can increase trust, particularly when the subject is technical or commercially significant. However, comments should add interpretation rather than serve as decoration.

Ask contributors questions such as:

What does this trend mean for practitioners?
Which assumption does the data challenge?
What should businesses do next?
What limitation should readers understand?
Which segment is most affected?

Use names, roles, organisations and relevant credentials where permission has been given. This supports E-E-A-T by showing experience and expertise in context.

Create the Asset Brief

A good asset brief reduces wasted design work. It also helps an AI writing engine produce supporting copy that stays aligned with the research.

Include:

Working title
Main question answered
Target audience
Primary search intent
Related keywords
Core statistic or insight
Data sources
Visual format
Recommended dimensions
Brand colours and typography
Required citations
Accessibility requirements
Target landing page
Outreach audience
Call to action
Internal links
Update schedule

The brief should state what the asset must not do as well. For instance, it should not make unsupported market-wide claims, use unexplained acronyms or target the same intent as an existing commercial page.

Example Asset Brief

Working title: The 2025 Editorial Backlink Benchmark

Audience: In-house SEO managers, digital PR teams and content agencies

Primary intent: Understand which content formats attract relevant editorial links

Core data: Analysis of 500 publicly documented digital PR campaigns

Visual format: Benchmark report with charts, a format comparison matrix and a workflow diagram

Primary landing page: /editorial-backlink-benchmark/

Supporting pages: Digital PR guide, linkable assets guide, backlink relevance guide

Conversion path: Invite readers to plan a publishing campaign with SEOLetters

Cannibalisation control: Existing article targeting “digital PR statistics” will be consolidated into the benchmark page

This level of detail keeps the campaign practical. It also gives the writer, designer and outreach specialist the same source of truth.

Build the Supporting Page for Search and Links

The visual asset should not sit on a thin page with one paragraph and an image. Search engines and human readers need enough context to understand the resource.

A strong asset page may include:

A concise introduction
The central visual
A plain-text summary of findings
Definitions of key terms
Methodology
Source citations
Expert commentary
Download options
Embed instructions
Related resources
Frequently asked questions
A clear next step

The page should also be accessible. Add descriptive alt text, provide a text version of important data and avoid placing essential information only inside an image.

For example, instead of using alt text such as “backlink infographic”, write something more specific:

“Bar chart comparing editorial backlink rates by visual asset format across 500 digital PR campaigns.”

That description helps users who cannot view the graphic and clarifies the subject for search systems.

Scale the Writing and Publishing Workflow With SEOLetters

Creating one asset is manageable. Building a repeatable library of research pages, supporting guides and promotional articles is harder, particularly when several people are involved.

SEOLetters is built as a blog writing engine for people who publish for a living. It can take a keyword or topic, develop structured articles with headings and internal links, add schema and images, and prepare the content for publication without the usual copy-and-paste grind.

For a visual asset campaign, the workflow can support:

Keyword research with difficulty ratings
Topical authority cluster planning
Competitor site-gap analysis
Search intent mapping
Supporting article generation
Internal link recommendations
Schema preparation
Multi-language content production
Publishing to WordPress, Shopify or webhooks

You can also bring your own AI keys and route different stages to Gemini, OpenAI or Claude. That provides more control over cost, model selection and brand requirements, which is useful for teams running substantial content operations.

A Repeatable SEOLetters Workflow

Use this sequence to move from research to publication:

Enter the primary topic and target market.
Review keyword difficulty and related queries.
Map the topic against existing site content.
Identify cannibalisation risks and content gaps.
Create the asset page and supporting article plan.
Generate first drafts using the approved research brief.
Add sources, expert commentary and editorial review.
Insert internal links to the chosen pillar and conversion pages.
Publish to the selected destination.
Schedule promotion and future content refreshes.

The software does not replace fact checking or strategic judgement. It reduces the repetitive production work around those decisions, so your team can spend more time on evidence, positioning and outreach quality.

Design for Citation, Embedding and Reuse

Publishers are more likely to link when the asset is easy to use.

Include a visible section that offers:

A short description of the asset
The original source URL
Suggested attribution
An embed code, if appropriate
A downloadable version
A plain-text summary
Contact details for media questions

Do not make publishers hunt for the evidence. Place sources close to the relevant chart or include numbered references that connect clearly to a methodology section.

Avoid Overbranding

A logo and a small brand mark are reasonable. Covering every chart with a large promotional banner is not.

If a publisher embeds the asset, excessive branding can make it look like an advert. Editorial teams tend to prefer resources that appear neutral, useful and easy to explain. Your brand still benefits from the linked source page and the surrounding authority.

Use a Clear Visual Hierarchy

A useful design usually includes:

One main message per section
Strong headings
Large, readable labels
Consistent units
Limited colour variation
High contrast
Responsive sizing
Mobile-friendly text
Visible source notes

The asset should be understandable in seconds, then rewarding when someone studies it more closely.

Promote the Asset Through Relevant Digital PR

Publishing does not create backlinks by itself. You need a promotion plan that connects the asset with people who already cover the subject.

Build an outreach list around:

Journalists writing about the relevant industry
Editors of specialist publications
Authors of articles using outdated statistics
Researchers and analysts
Professional associations
Universities and educational resources
Podcasts and newsletters
Resource page owners
Partners with a genuine topical connection

Segment the list. A journalist covering national business trends should not receive the same pitch as a specialist SEO editor.

Outreach Email Structure

A practical pitch can include:

A specific reason for contacting the person
The new finding or editorial angle
The source and methodology
A direct link to the asset
A brief explanation of why it may help their audience
An offer to provide additional commentary

Keep the message short enough to scan. A publisher may receive dozens of pitches each day, so the first sentence needs to show relevance.

Example Pitch

Subject: New data on which visual assets earn editorial backlinks

Hi [Name],

I noticed your recent coverage of digital PR campaigns and the changing role of original research in link building.

We analysed 500 publicly documented campaigns to compare the formats most often referenced by relevant industry publications. The findings include a format-level benchmark, methodology notes and examples of how publishers used the data.

You can review the report here: [URL]

If you are covering the next stage of digital PR, I can also provide a short comment on why research-led assets appear to outperform generic infographics.

Best,
[Name]

This approach is more credible than claiming the asset is “the ultimate infographic” or using a generic mass email.

Build Links Without Creating Risk

Linkable assets should support natural editorial citation. Do not pressure publishers to use exact-match anchor text, place links in unrelated articles or publish the same guest content across multiple domains.

Watch for:

Paid placements presented as organic coverage
Excessive reciprocal linking
Private blog networks
Unrelated directories
Automated comment links
Low-quality guest post networks
Large volumes of exact-match anchors
Syndication that creates duplicate content concerns

A diverse backlink profile usually develops over time. Review the context, relevance and editorial quality of each link rather than chasing a single domain rating metric.

If you are auditing an older link profile, separate useful editorial links from manipulative or irrelevant patterns. A disavow decision should be cautious and based on a broader assessment, not panic after one low-quality link appears.

Prevent Duplicate Content and Internal Competition

Visual asset campaigns often create multiple versions of the same material:

The main research page
A blog summary
A press release
A downloadable PDF
A partner version
An infographic page
A translated version
A social post
A syndicated article

This can create duplicate content optimization issues. Not all duplication causes a penalty, but similar pages can dilute signals, confuse users and split backlinks across URLs.

Manage Multiple Versions Properly

Use these controls:

Select one canonical landing page
Link every derivative version to the original
Use canonical tags where appropriate
Keep downloadable files clearly associated with the main page
Avoid publishing identical full articles on multiple URLs
Add unique value to translated or regional versions
Redirect retired asset pages when there is a suitable replacement
Consolidate overlapping summaries

The central asset page should be the page that earns and retains the majority of the editorial links. If a journalist links to a short announcement instead, the authority may not flow to the resource you intended to promote.

Content Consolidation Strategy Example

Imagine a website has these pages:

/digital-pr-statistics/
/link-building-statistics/
/infographic-link-building-data/
/editorial-backlink-benchmark/

All four pages discuss similar datasets and target overlapping terms. A sensible consolidation strategy might be:

Keep the benchmark page as the primary research resource.
Redirect the weakest statistics page to the benchmark.
Rework the digital PR page into a practical strategy guide.
Turn the infographic page into a supporting visual explainer.
Update internal links so the guide points to the benchmark.
Preserve and improve citations that already point to the older URLs.

This creates a clearer topic cluster. The site can then publish a new asset without adding another competing page.

Use Internal Links to Transfer Authority

Editorial backlinks may point to the asset page, but your commercial pages need access to that authority.

Create internal links from:

The main digital PR guide
Relevant service pages
Case studies
Articles about content promotion
Technical SEO resources
Industry-specific pages
Related research reports

Use descriptive but natural anchors. Examples include:

editorial backlink benchmark
digital PR research report
linkable asset strategy
content promotion framework
relevant link building data

Do not use the same exact anchor text every time. Internal links should help users navigate, not look mechanically inserted.

A useful structure may look like this:

Digital PR pillar guide
  → Original research benchmark
  → Linkable visual assets guide
  → Outreach playbook
  → Digital PR service page

The asset becomes part of a connected topical system rather than a standalone campaign page.

Measure the Performance of the Asset

Backlinks are important, but they are not the only KPI.

Track performance across four categories.

Visibility Metrics

Organic impressions
Rankings for target queries
Number of ranking keywords
Image search visibility
Featured snippet or rich result appearances
Brand mentions

Link Metrics

Number of referring domains
Relevant referring domains
Editorial placements
Link quality and context
Follow and nofollow distribution
Anchor text diversity
Links earned by the primary asset URL

Engagement Metrics

Referral sessions
Engaged sessions
Scroll depth
Downloads
Embed interactions
Time on page
Returning users

Commercial Metrics

Assisted conversions
Demo or enquiry submissions
Branded search growth
Newsletter sign-ups
Sales conversations influenced
Leads from referring publications

A useful reporting table might look like this:

KPI	Baseline	90-day target	Review question
Relevant referring domains	12	30	Are we reaching the right publishers?
Organic impressions	4,500	12,000	Is the page gaining search visibility?
Referral sessions	0	600	Are placements sending qualified visitors?
Asset downloads	0	250	Is the resource useful beyond link acquisition?
Assisted enquiries	0	10	Does the campaign support commercial intent?

Set realistic benchmarks. A campaign earning ten relevant links from respected publications may be more successful than one producing 100 low-value directory links.

Refresh Assets Before They Become Obsolete

Data expires. Design trends change. Search intent shifts. An asset that earned links two years ago may now contain outdated figures, broken sources or a weak explanation.

Schedule content refresh campaigns for:

Annual statistics
Market benchmarks
Technology comparisons
Regulatory timelines
Pricing data
Search industry research
Platform feature comparisons

A refresh should not simply change the publication date. Review the underlying evidence, replace outdated figures, add new interpretation and contact publishers who previously referenced the older version.

SEOLetters includes autonomous campaign scheduling, allowing you to set a topic, cadence and publishing destination while the system supports research, writing and publication. Its refresh campaigns are particularly useful for teams that need to maintain existing authority instead of constantly producing new pages.

A refresh workflow could include:

Identify the asset’s expiry date.
Review rankings, links and referral traffic.
Check every source and statistic.
Collect the latest data.
Update charts and methodology.
Revise related articles and internal links.
Notify relevant publishers of major changes.
Record the new version in the content calendar.

This protects link equity and keeps the page useful. It also reduces the need to create a new URL every year, which can split authority.

A Practical 30-Day Linkable Asset Campaign

If you are starting from scratch, use this framework.

Days 1 to 5: Audit and Research

Run a keyword cannibalisation audit.
Identify overlapping pages.
Map search intent.
Review competitor assets.
Select a gap supported by credible data.
Choose the primary landing page.

Days 6 to 10: Plan the Asset

Write the research brief.
Confirm the methodology.
Recruit expert contributors.
Select the visual format.
Create the outreach angle.
Decide how the asset will support the wider topic cluster.

Days 11 to 17: Produce the Content

Analyse the data.
Draft the findings.
Create charts and diagrams.
Write the supporting article.
Add citations and limitations.
Complete duplicate content optimization.
Prepare accessibility text and embed instructions.

Days 18 to 21: Review and Publish

Check every claim against its source.
Review the design on mobile.
Test page speed and structured data.
Add internal links.
Confirm canonical settings.
Publish the main asset page.
Submit the URL for indexing.

Days 22 to 30: Promote and Measure

Build a segmented media list.
Send personalised outreach.
Contact publishers using outdated statistics.
Share the asset with expert contributors.
Monitor coverage and link acquisition.
Record responses and follow-up dates.
Review early referral traffic and ranking changes.

A clear process makes the campaign repeatable. Without one, teams often spend most of their time designing and very little time securing distribution.

Common Mistakes That Reduce Backlinks

Publishing Generic Statistics

Repeating widely available statistics does not give publishers a strong reason to cite your page. Add original analysis, a new dataset, a useful comparison or expert interpretation.

Designing Before Validating the Idea

A beautiful asset cannot fix weak research. Validate the editorial angle and data availability first.

Targeting Every Audience

An asset aimed at everyone tends to sound vague. Select a market, job role, industry or problem.

Ignoring Existing Content

A new asset can worsen keyword cannibalisation if it targets an existing page without a clear role. Always complete the audit before assigning the URL and keyword.

Treating Outreach as an Afterthought

Promotion should be planned during research. If no publisher group is likely to care about the finding, reconsider the subject before production.

Hiding the Methodology

Unclear methodology weakens trust. It may also prevent a journalist from using the data in a serious article.

Overloading the Graphic

Too much text, tiny labels and excessive decoration make an asset difficult to cite. Put detail on the supporting page and keep the main visual focused.

Measuring Only Domain Metrics

A high-authority link from an irrelevant publication may provide less value than a relevant link from a specialist site. Look at topical fit, audience quality and context.

How SEOLetters Supports a Full Publishing Operation

The advantage of using SEOLetters is that linkable asset campaigns rarely involve one article. They usually require a coordinated set of pages, including a pillar guide, research landing page, supporting explanations, case studies, outreach copy and refresh content.

SEOLetters can help structure that operation through:

Topic clusters that support topical authority
Competitor site-gap analysis
Keyword difficulty ratings
Articles with headings, links, schema and images
Product-aware content for affiliate and ecommerce publishing
Multi-language generation across 21 languages
Scheduled campaigns
Direct publishing to WordPress, Shopify and webhooks
Performance monitoring for published content

You retain control of the strategy, research standards and final approval. The software handles much of the production workflow between the initial keyword and the live page.

If you are managing several markets or publishing on a fixed cadence, this matters. A strong visual asset is more valuable when it sits inside a consistent system of useful supporting content.

Key Takeaways for Earning Editorial Backlinks

The strongest campaigns tend to follow a few practical principles:

Start with a publisher-worthy question, not a design trend.
Use original, transparent and well-sourced evidence.
Match the format to the search intent and editorial use case.
Run a keyword cannibalisation audit before creating a new URL.
Assign every page a distinct role in the topic cluster.
Use content consolidation strategy where existing pages overlap.
Create accessible, embeddable and citation-ready resources.
Promote the asset to relevant publishers with personalised outreach.
Measure relevant links, referral traffic, rankings and assisted conversions.
Refresh successful assets before their data becomes stale.
Connect the asset to commercial pages through purposeful internal links.

A visual asset should earn its place in your SEO programme. If it provides evidence, simplifies a complex issue or gives publishers something genuinely useful to cite, it can produce links that support both authority and commercial visibility.

If you are building a repeatable publishing system rather than producing isolated blog posts, use SEOLetters to organise the research, writing, internal linking, schema, scheduling and direct publishing workflow. You can also use the rightbar as the contact path when your team needs help planning a scalable content and digital PR operation.