Competitor gap analysis shows you where rival websites are earning visibility while your own site remains quiet. Used properly, it does more than produce a list of missing keywords. It gives you the raw material for building content clusters from competitor gap analysis, with each missed topic connected to a clear pillar page, supporting article, internal link, and conversion path.
That process matters because search engines increasingly assess whether a website demonstrates meaningful coverage of a subject. One isolated article might rank for a narrow query. A well-planned cluster can suggest experience, depth and relevance across an entire topic.
The difficult part is moving from a messy competitor export to a publishable content system. You need to identify genuine gaps, remove weak opportunities, group related queries, prioritise pages, build internal links and keep the cluster updated. This is where SEO Letters can act as the operational layer, helping you move from research to structured articles and scheduled publishing without the usual copy-and-paste grind.
What Competitor Gap Analysis Really Reveals
A competitor gap analysis compares your website with selected competing domains to identify subjects, keywords, questions and formats they cover that you do not. The simplest version looks at keyword rankings, but a serious analysis also examines:
- Search intent and content purpose
- Topic depth and subtopic coverage
- Page quality and first-hand usefulness
- Internal linking patterns
- Commercial relevance
- Content freshness
- SERP features
- Product or service mentions
- Supporting media and structured data
- Conversion opportunities
The key point is that a gap is not automatically a page opportunity. A competitor may rank for an irrelevant term because of brand strength, historical links or a weak SERP. Publishing an article for every missing keyword can create a large, unfocused website that does not build authority in its own right.
You need to interpret the gap.
Keyword gaps versus topical gaps
A keyword gap usually means a competitor ranks for a query that your site does not target. For example:
| Competitor keyword | Your position | Search intent | Initial interpretation |
|---|---|---|---|
| how to audit backlinks | Not ranking | Informational | Potential supporting article |
| best backlink audit tools | Not ranking | Commercial investigation | Comparison or category page |
| disavow bad links | Position 48 | Informational and risk-led | Existing page may need improvement |
| SEO consultancy London | Not ranking | Local commercial | Service landing page opportunity |
A topical gap is broader. It means your site lacks meaningful coverage of an important area, even if you rank for one or two related terms.
Suppose your website has an article about backlink audits but no pages covering toxic links, disavow files, link velocity, anchor text risk or competitor link acquisition. You may have a keyword presence, yet still lack topical depth. That is the gap a content cluster should solve.
The three types of competitor gaps
Most useful opportunities fall into three categories:
- Coverage gaps: Your competitors discuss a topic that your website has not addressed.
- Depth gaps: You have a page on the topic, but it is thin, outdated or missing important subtopics.
- Quality gaps: You cover the subject, yet the competing page offers stronger evidence, clearer structure, better examples or a more useful format.
These gaps need different actions. A coverage gap may require a new article. A depth gap may need a content refresh or supporting cluster. A quality gap may call for a full rewrite, original research or improved page experience.
Why Content Clusters Build Topical Authority
A content cluster is a group of connected pages built around a central subject. The usual structure includes:
- Pillar page: A broad, authoritative guide targeting the main topic.
- Cluster pages: Focused articles addressing specific subtopics or questions.
- Commercial pages: Service, product, category or comparison pages linked into the cluster.
- Supporting assets: Case studies, templates, calculators, glossaries and original data.
- Internal links: Contextual connections that help users and search engines understand relationships.
For example, a digital PR agency might build this cluster:
| Page type | Example topic | Primary purpose |
|---|---|---|
| Pillar page | Digital PR for SEO | Establish broad topical coverage |
| Cluster article | How to create a digital PR campaign | Capture process-led searches |
| Cluster article | Digital PR campaign ideas | Support ideation intent |
| Cluster article | Digital PR versus traditional link building | Capture comparison intent |
| Commercial page | Digital PR services | Generate enquiries |
| Case study | How a campaign earned 85 referring domains | Provide proof and experience |
The internal links should not be added as an afterthought. They should create a deliberate path from broad education to detailed guidance and, where appropriate, to a commercial action.
Topical authority is not simply a matter of publishing more words. It is the result of relevant coverage, useful relationships between pages, consistent expertise and a strong match between content and search intent.
Step 1: Choose Competitors That Matter
A gap analysis becomes unreliable when you compare your site with the wrong competitors. The largest publisher in your industry may rank for thousands of terms that do not suit your business model, audience or authority level.
Start with three competitor groups:
- Direct competitors: Businesses offering a similar service or product.
- SERP competitors: Websites ranking for the same commercial and informational searches.
- Topic competitors: Publishers, specialist sites and educational resources that dominate your subject area.
These groups may overlap, but they should not be treated as identical. A review website could be a SERP competitor for software comparisons, while a consultancy is the direct commercial competitor. Both can reveal useful gaps, though the content priorities will differ.
A practical competitor selection framework
Score each potential competitor from 1 to 5 against the following criteria:
| Criterion | Question | Weight |
|---|---|---|
| SERP overlap | How often do they appear for your target topics? | 30% |
| Audience relevance | Do they serve the same audience? | 20% |
| Commercial relevance | Do their topics connect to your offers? | 20% |
| Content quality | Are their pages genuinely useful? | 15% |
| Authority comparability | Can you realistically compete with them? | 15% |
A huge publisher may score highly on visibility but poorly on commercial relevance. A smaller specialist competitor might provide much better intelligence because its content model resembles yours.
Use at least three competitors, then add one specialist source that covers the subject in unusual depth. This gives you a more balanced view of the market. Basically, you want to identify what the search results reward, not just what one rival happens to publish.
Step 2: Collect the Right Gap Data
Competitor gap analysis should combine several data sources. Keyword exports are useful, but they do not explain why a page ranks or whether a subject deserves a place in your cluster.
Collect data from:
- Organic keyword rankings
- Top pages by estimated traffic
- Referring domains
- Page publication and update dates
- Featured snippets and other SERP features
- Common headings and subtopics
- Frequently asked questions
- Product and service references
- Internal links between competitor pages
- Content formats such as guides, videos, tools and templates
A spreadsheet can work for a small site. Larger websites need a repeatable process with filters, tags and scoring. You might categorise each opportunity by topic, intent, funnel stage, business value and recommended page type.
Recommended data fields
| Field | Purpose |
|---|---|
| Keyword | Records the search phrase |
| Search volume | Estimates demand |
| Ranking competitors | Shows who owns the SERP |
| Competitor URL | Connects the term to a page |
| Search intent | Identifies the expected content type |
| Keyword difficulty | Indicates ranking competition |
| Business value | Measures likely commercial relevance |
| Existing URL | Shows whether you already have coverage |
| Recommended action | New page, refresh, merge or ignore |
| Cluster category | Groups the opportunity with related topics |
| Priority score | Supports publishing decisions |
Do not treat search volume as the main decision-maker. A low-volume query with clear commercial intent may outperform a broad informational term in revenue. A topic may also support dozens of related searches once the page gains visibility.
Step 3: Separate Real Gaps from Noise
Competitor tools often produce a long list of keywords. Much of it will be unsuitable. Some phrases will be irrelevant, some will be duplicates and others will be ranking by accident.
Use a filtering process before you design the cluster.
Remove weak opportunities
Exclude or review terms that are:
- Unrelated to your products, services or audience
- Driven by a different country or language
- Based on misspellings with no meaningful demand
- Too narrow to justify a standalone page
- Dependent on a competitor’s brand name
- Better answered with a short FAQ section
- Impossible to satisfy with your available expertise
- Misaligned with the current stage of your business
A competitor might rank for “SEO Letters login” or a branded feature query. That does not mean the term belongs in your editorial plan unless you have an equivalent product or a useful comparative reason to discuss it.
Check for keyword cannibalisation
You may already have a relevant page, but your competitor data could make it look like a gap. Review:
- Existing title and H1
- Main search intent
- Content depth
- Organic impressions
- Internal links
- Backlinks and referring domains
- Recent updates
- Competing pages on your own domain
If two of your pages target nearly identical intent, creating a third one may make the problem worse. Consider consolidating, redirecting or clearly differentiating the pages.
Step 4: Map Missed Keywords to Search Intent
Search intent is the bridge between competitor research and useful content planning. A keyword gap is only valuable when you understand what the searcher expects to find.
The main intent categories are:
| Intent | Searcher objective | Suitable content |
|---|---|---|
| Informational | Learn, understand or solve a problem | Guide, tutorial, explainer |
| Commercial investigation | Compare options before deciding | Comparison, review, buying guide |
| Transactional | Take an action or purchase | Product, service or category page |
| Navigational | Find a specific website or resource | Brand or destination page |
| Local | Identify a nearby provider | Local landing page, location guide |
Consider the query “competitor backlink analysis”. It might suggest an informational guide for a beginner, a software comparison for an experienced SEO or a service page for a business seeking help. The SERP will usually reveal the dominant interpretation.
Review the top-ranking pages and ask:
- Are they long-form guides or concise answers?
- Do they include steps, screenshots, templates or tools?
- Are they aimed at beginners, specialists or business owners?
- Do they answer a question or support a purchase?
- Is the content current?
- Which sections appear repeatedly?
The SERP is not a perfect instruction manual, but it offers evidence. Use that evidence, then improve on the weaknesses you find.
Step 5: Build the Competitor Gap Topic Map
After filtering and classifying the data, group related opportunities into topic families. This is the point where a list of keywords becomes a content cluster.
Imagine you operate an SEO software business and identify the following competitor gaps:
- competitor keyword research
- competitor keyword gap analysis
- competitor content gap analysis
- competitor backlink analysis
- competitor SEO strategy
- how to find content gaps
- content gap analysis tools
- SEO competitor benchmarking
These terms may form a broader cluster around competitor SEO analysis. They could then be organised into subclusters:
Pillar topic: Competitor SEO analysis
- Competitor gap analysis explained
- How to identify competitor keywords
- How to run a competitor content audit
- Competitor backlink analysis
- How to benchmark SEO performance
- Competitor SEO tools compared
- Building a content strategy from competitor research
Each page should have a distinct purpose. If two articles answer the same question in almost the same way, combine them or give each a narrower angle.
The hub and spoke model
A basic visual model looks like this:
Competitor SEO Analysis
|
|-- Competitor Keyword Gap Analysis
|-- Competitor Content Gap Analysis
|-- Competitor Backlink Analysis
|-- SEO Competitor Benchmarking
|-- Competitor SEO Tools
|-- Turning Gaps into Content Clusters
|-- Competitor Research Template
The pillar page should link to each relevant spoke. Each spoke should link back to the pillar and to other closely related articles. Commercial pages can sit within the structure where the reader is likely to need a solution.
Do not force every page to link to every other page. Excessive internal linking creates noise and weakens the hierarchy. Link where the relationship is genuinely helpful.
Step 6: Score Content Opportunities
A scoring rubric helps you avoid publishing the loudest opportunity instead of the most valuable one. You can adapt the weighting to your business, but the following model gives you a workable starting point.
Score each factor from 1 to 5:
| Factor | Meaning |
|---|---|
| Business value | Likelihood of contributing to revenue |
| Relevance | Fit with your core topic and audience |
| Demand | Search volume, impressions or observable interest |
| Ranking feasibility | Realistic chance of competing |
| Authority impact | Potential to strengthen the wider cluster |
| Content freshness | Whether existing results are outdated |
| Differentiation | Ability to offer a stronger, original resource |
A simple weighted formula could be:
Priority score =
( Business value × 0.25 )
+ ( Relevance × 0.20 )
+ ( Ranking feasibility × 0.15 )
+ ( Authority impact × 0.15 )
+ ( Demand × 0.10 )
+ ( Differentiation × 0.10 )
+ ( Freshness × 0.05 )
This does not need to be mathematically perfect. Its purpose is to create a consistent decision process. If a page has high traffic potential but almost no connection to your commercial offer, the score should reveal that imbalance.
Example opportunity scoring
| Opportunity | Business value | Feasibility | Authority impact | Overall decision |
|---|---|---|---|---|
| Competitor content gap analysis | 5 | 4 | 5 | Publish early |
| SEO competitor dashboard | 4 | 3 | 4 | Develop with product angle |
| Competitor brand rankings | 1 | 2 | 1 | Deprioritise |
| Competitor backlink audit template | 4 | 5 | 4 | Create supporting asset |
| Competitor SEO services | 5 | 2 | 3 | Build carefully with proof |
The best first page is not always the one with the highest search volume. A strong cluster often begins with a high-relevance page that can support several later articles and internal links.
Step 7: Design the Pillar Page
The pillar page needs broad coverage without becoming vague. It should explain the subject, define the process and guide readers towards more detailed resources.
A useful pillar page usually includes:
- A clear definition of the main topic
- Why the process matters
- Required tools and data
- A step-by-step methodology
- Common mistakes
- Interpretation guidance
- Templates or examples
- Links to supporting articles
- A relevant next action
For the topic of competitor gap analysis, a pillar could target competitor content gap analysis. It might explain how to identify missing topics, assess search intent, prioritise opportunities and turn them into clusters.
The supporting pages can then go deeper into specific tasks:
- How to compare competitor keyword portfolios
- How to identify content decay
- How to perform a backlink gap analysis
- How to use SERP features in content planning
- How to create a topical authority map
- How to measure cluster performance
Each page should stand on its own. A reader arriving directly from Google should not need to read the pillar first to understand the answer.
Step 8: Create Briefs That Prevent Thin Cluster Pages
A content cluster fails when every article becomes a lightly rewritten variation of the same generic advice. Strong briefs create distinction before writing begins.
Each brief should specify:
- Primary keyword
- Secondary keyword group
- Search intent
- Audience level
- Recommended URL
- Suggested title and H1
- Unique angle
- Required sections
- Competitor weaknesses to address
- Evidence or examples to include
- Internal links to add
- Commercial CTA
- Author or expert input required
- Refresh trigger
Example content brief
| Brief element | Example |
|---|---|
| Primary topic | Competitor content gap analysis |
| Search intent | Informational, strategy-led |
| Audience | In-house SEO managers and agencies |
| Unique angle | Turning gaps into topical clusters |
| Essential sections | Data collection, filtering, clustering, scoring, publishing |
| Proof requirement | Screenshots, benchmark examples or tested workflow |
| Internal links | Competitor keyword research, content refresh, topical authority |
| CTA | Start a campaign in SEO Letters |
| Success KPI | Organic clicks, assisted conversions and cluster visibility |
The brief should also include a “do not cover” section. This is surprisingly useful. It stops related articles from swallowing one another and helps preserve clear topical boundaries.
Step 9: Use SEO Letters to Turn the Map into Published Content
Research is valuable only when it becomes a repeatable publishing system. SEO Letters is designed for this part of the workflow, helping you move from a keyword or topic plan to structured, publishable content.
The platform supports the wider process, including:
- Keyword research with difficulty ratings
- Topical authority clusters
- Competitor site-gap analysis
- Structured article generation
- Headings and internal link suggestions
- Schema and image support
- Brand voice controls
- Product-aware content
- Multi-language generation across 21 languages
- Direct publishing to WordPress and Shopify
- Webhook publishing
- Performance monitoring
- Autonomous campaign scheduling
- Content-refresh campaigns
This matters when you have already identified dozens of gaps and need a reliable production system. You can bring your own AI keys and route different stages to Gemini, OpenAI or Claude, which gives your team more control over model selection, cost and workflow design.
A repeatable SEO Letters workflow
- Enter the broad topic or target keyword.
- Review related keyword opportunities and difficulty ratings.
- Group relevant terms into a topical cluster.
- Assign a pillar page and supporting articles.
- Set brand voice, language and content requirements.
- Add internal linking and product context.
- Review the article structure and optimisation recommendations.
- Publish directly to your selected destination.
- Monitor performance and identify refresh opportunities.
- Schedule the next campaign so production continues.
The autonomous campaign scheduler is particularly useful for cluster development. You can set a topic, cadence and destination, then allow the system to research, write and publish on the agreed schedule while your team focuses on strategy and review.
Automation still needs governance. Set editorial controls, review sensitive claims and check commercial pages before publication. The aim is a disciplined operation, not a content conveyor belt with no oversight.
Step 10: Build Internal Links Around Intent and Hierarchy
Internal links help distribute authority and guide users through the cluster. They also give search engines clearer signals about which pages are central and which are supporting resources.
Use several link types:
- Pillar links: From the central guide to important subtopics.
- Contextual links: From one detailed article to another relevant explanation.
- Commercial links: From educational content to a service, product or tool page.
- Navigation links: From category pages, resource hubs or related content blocks.
- Update links: From new articles to older pages that need renewed visibility.
Anchor text should describe the destination accurately. “Competitor backlink gap analysis” is usually more useful than “click here”, though you should avoid repeating one exact anchor phrase mechanically across the whole site.
Internal linking example
A page about competitor keyword gap analysis might link to:
- The main competitor content gap pillar
- A guide to search intent mapping
- A template for scoring keyword opportunities
- A page about topical authority clusters
- The SEO Letters app for automated content planning
The article about content refresh campaigns could link back to the same pillar and show how older pages fit into the cluster. This helps you build a living information architecture rather than a set of disconnected posts.
Step 11: Add Experience, Evidence and Original Value
Competitor gap analysis can tempt publishers into copying the structure of ranking pages. That approach is risky and rarely creates a durable advantage.
Your content should add something that the existing results do not. This might include:
- A tested workflow
- Original screenshots
- A scoring template
- First-hand campaign observations
- Industry-specific examples
- Expert commentary
- A small dataset or benchmark
- A practical checklist
- Clear limitations and edge cases
For example, instead of writing another general guide to content gaps, explain how you filtered 2,000 competitor keywords into 18 realistic cluster pages. Show the scoring logic. Explain which terms you rejected and why. Those details suggest actual experience and give the reader something they can use.
This is central to E-E-A-T. Experience is not a claim placed in an author box. It appears in the specificity of the process, the quality of the evidence and the honesty around limitations.
A Practical Example: Turning a Competitor Gap into a Cluster
Imagine a SaaS company selling project management software. Its competitors rank for topics such as:
- project management templates
- project planning checklist
- agile project management tools
- project risk register
- managing remote teams
- project status report examples
- project management workflow
The company already has a general product page and two broad blog posts. A basic content plan might publish seven unrelated articles. A cluster-led plan is more deliberate.
Pillar page
Project management workflow: A practical guide for modern teams
Supporting cluster pages
- Project planning checklist
- Project status report examples
- How to create a project risk register
- Agile project management workflow
- Project management templates for remote teams
- How to manage project dependencies
- Project workflow software comparison
Commercial connections
The educational articles link to:
- Project management software page
- Template library
- Feature pages for reporting and automation
- Case study about a distributed team
- Free trial or product demonstration
Measurement plan
The team tracks:
- Ranking visibility for the cluster
- Organic clicks to the pillar
- Assisted conversions from supporting pages
- Internal link click-through rate
- Number of keywords ranking in positions 1 to 20
- Referring domains to the main resource
- Trial starts influenced by the cluster
- Content update completion rate
The important shift is from “publish seven posts” to “build a connected subject area that helps readers and supports the product”.
Measuring Whether the Cluster Is Working
Traffic is useful, but it is not enough. A content cluster can attract visitors without improving authority, engagement or revenue.
Track performance across four levels.
1. Visibility metrics
- Total ranking keywords
- Share of voice for the topic
- Average position by intent group
- Impressions
- Featured snippets and SERP features
- Number of pages entering the top 20
2. Engagement metrics
- Organic click-through rate
- Engaged sessions
- Scroll depth
- Time spent on meaningful sections
- Internal link clicks
- Return visits
- Downloads or tool interactions
3. Business metrics
- Leads generated
- Assisted conversions
- Product trials
- Demo requests
- Revenue influenced
- Newsletter sign-ups
- Commercial page visits from cluster articles
4. Authority and maintenance metrics
- Referring domains
- Quality of links earned
- Pages with declining impressions
- Content freshness
- Unlinked orphan pages
- Broken internal links
- Cluster coverage by topic and intent
A useful dashboard should show the cluster as a group, not just individual URLs. If the pillar page grows but the supporting articles remain invisible, the issue may be weak internal linking, poor intent alignment or insufficient depth.
Suggested benchmark categories
| Performance area | Early signal | Stronger signal |
|---|---|---|
| Visibility | Impressions rising | Multiple pages ranking in the top 20 |
| Engagement | Internal link clicks | Users moving from education to commercial pages |
| Authority | New referring domains | Natural links to the pillar and assets |
| Revenue | Assisted visits | Conversions attributed across the cluster |
| Maintenance | Refresh tasks identified | Declining pages updated before major loss |
Do not set arbitrary traffic targets without considering search demand, competition and conversion value. A specialist cluster with modest traffic can be commercially successful if the audience is well matched.
Content Refresh Campaigns Protect the Cluster
Competitor gap analysis is not a one-time project. New competitors enter the SERP, existing pages improve and search behaviour changes. A cluster that ranked well last year may now lack current examples, updated statistics or relevant product information.
Schedule refresh reviews based on:
- Ranking declines
- Falling impressions
- Outdated references
- New competitor sections
- SERP intent changes
- Broken links or media
- Product changes
- Regulatory developments
- New internal pages that should be linked
A refresh does not always mean rewriting the entire page. You may need to improve one section, add a comparison table, replace old screenshots, strengthen the introduction or connect the article to a newer pillar.
SEO Letters can support content-refresh campaigns as part of the wider publishing workflow. That is important because keeping existing pages current often produces more efficient gains than publishing another loosely related article.
Common Mistakes in Competitor-Led Cluster Building
Copying competitor headings without analysis
Competitor headings show what has been included, but they do not tell you whether the material is accurate, useful or appropriate for your audience. Use them as research evidence, then add your own structure and point of view.
Treating every keyword as a separate article
This creates overlapping pages and keyword cannibalisation. Group close variants by intent, then decide whether one comprehensive page can satisfy them.
Ignoring business relevance
A topic may have search demand but no connection to your offer. If it does not support authority, audience growth or a realistic conversion path, it may be a distraction.
Building the pillar too broadly
A pillar page that tries to cover an entire industry becomes shallow. Keep the subject wide enough to organise the cluster, but narrow enough to provide useful detail.
Publishing without internal links
A strong article can remain isolated if it is not connected to the rest of your information architecture. Add planned links during drafting, then review the live site after publication.
Automating without quality checks
Automated writing can increase output, but unchecked content may contain weak claims, repetitive sections or poor examples. Apply editorial review, especially to pages that influence financial, medical, legal or safety decisions.
Measuring only keyword rankings
Rankings matter, but they do not prove business impact. Include conversions, assisted journeys, internal navigation and content maintenance in the reporting framework.
A 90-Day Content Cluster Implementation Plan
Days 1 to 15: Research and diagnosis
- Select direct, SERP and topic competitors.
- Export keyword and top-page data.
- Review existing content and cannibalisation risks.
- Identify coverage, depth and quality gaps.
- Group opportunities by topic and intent.
- Score the first wave of pages.
Days 16 to 30: Architecture and briefing
- Choose the pillar topic.
- Define cluster categories.
- Map commercial pages into the structure.
- Create URL and internal linking plans.
- Write detailed briefs.
- Identify evidence, experts and original assets.
- Set the publishing workflow in SEO Letters.
Days 31 to 60: Production and publication
- Create the pillar page first, or prepare it alongside priority spokes.
- Publish high-value supporting articles.
- Add contextual internal links.
- Check metadata, schema, images and page experience.
- Connect relevant product or service pages.
- Submit new URLs for indexing.
Days 61 to 90: Optimisation and expansion
- Review impressions and rankings.
- Identify pages gaining early traction.
- Improve titles and introductions where click-through rate is weak.
- Add missing sections based on SERP changes.
- Build links to the strongest resource.
- Publish the next subcluster.
- Start a content-refresh schedule.
The sequence can change depending on your domain strength and commercial priorities. A newer site may need narrower clusters and stronger supporting assets. An established site may benefit from consolidating old content before creating new pages.
Key Takeaway: Build a Publishing System, Not a Keyword List
Competitor gap analysis becomes powerful when it informs a connected content architecture. The process is not simply finding phrases your rivals rank for and producing similar articles. You are identifying missing subject coverage, interpreting intent, prioritising business value and creating a set of pages that reinforce one another.
The repeatable framework is straightforward:
- Select meaningful competitors.
- Collect keyword, page and SERP data.
- Separate real gaps from noise.
- Map terms to search intent.
- Group opportunities into topic clusters.
- Score pages by value and feasibility.
- Build a focused pillar and supporting articles.
- Add internal links during production.
- Publish with evidence and original usefulness.
- Measure, refresh and expand the cluster.
If you’re managing a growing editorial operation, the manual version of this process can become slow very quickly. SEO Letters brings keyword research, competitor gap analysis, topical authority planning, article generation, internal linking, schema, publishing and campaign scheduling into one workflow.
You bring the strategy and editorial standards. The platform handles much of what sits between the initial idea and the live page, including repeat publishing and content refresh work. If you need help with setup, campaign planning or the right workflow for your site, use the rightbar as the contact path and start building your next authority cluster.
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