“Should I buy Facebook likes to help my online presence?” This question is asked much more often than it should be. When we discussed this with others in the workplace, we concluded that the solution was self-evident – NEVER purchase fans. Regrettably, we’ve seen far too many sites do just that. We’ve addressed the issue after extensive research, spoken with several notable social media experts, and using some common sense.
How to buy Facebook Likes
We don’t recommend buying Facebook likes and we have listed the reasons below. But people still do.
How do you go about purchasing Facebook likes? There are hundreds of websites that encourage paying for likes — and doing so inexpensively. Simply search for “buy Facebook likes” and you’ll come across websites that promise to “boost your Facebook likes in seconds!” at costs that seems too good to be true. (Due to the fact that they are.)
You may buy likes on websites such as Buy-Cheap-Social.com, Boostlikes.com, and even Fiverr. Within a few days, the number of followers on your page will increase by thousands.
We suggest using Fiverr if you’re interested in purchasing Facebook or Twitter likes. Purchasing likes may cost as little as a cent per like, or as much as $5 for 10,000 likes.
Are these Facebook likes “Real”?
Boost Likes, one of the top sites to purchase Facebook Likes, places a high premium on their Facebook Likes being “Real,” but I’m not sure what they mean by that.
“Real” in the sense that a Facebook page exists? Even if they are genuine individuals, there is no way to choose those who are really interested in your company or sector. It’s a standard mixed bag.
And who knows what nation or language they speak. In actuality, the chances that any “real” accounts who Like your Facebook page will have any interest in purchasing from you in the future is quite remote.
When you purchase Facebook Likes, disregard the notion that these are actual individuals. Even if websites advertise “high-quality Facebook Likes,” they will not increase the number of actual followers on your Facebook page.
Still believe that purchasing Facebook Likes is a smart idea? Let us examine it in further depth.
Here are 5 reasons why you shouldn’t buy Facebook likes and followers
- It erodes the brand’s credibility.
Purchasing likes and follows is a rather straightforward technique. Frequently, the bumps occur in the thousands and may occur very instantly, making it visible to even the most casual spectator. What would people assume when they notice your page has a million admirers but your most recent post has just three likes? When genuine fans see a business purchasing followers, it undermines brand integrity, jeopardizes future attempts to build a honest online presence, and strikes a crippling blow towards brand transparency, not to forget making you seem desperate. Once you’ve lied about one area of your business, how can people believe you won’t lie about others? - Fake likes result in decreased engagement rates, which results in less organic impressions.
When you purchase followers, you are not purchasing useful eyes on your content—or even genuine eyes. The service for which you are paying is very certainly powered by bots or scam accounts established only for the aim of acquiring followers.
In the case of Facebook, an algorithm evaluates the quality of your posts and your total interaction rate to decide the number of followers who should view your material. Your engagement rate is the proportion of individuals that viewed your post and subsequently liked, shared, clicked, or commented on it. Having thousands of idle, non-engaged individuals raises suspicions in the eyes of Facebook, and as a result, your material will be seen by fewer people. You’d rather have a tiny but highly engaged audience than a huge one with little to no interaction with your material.
Twitter has converted to an algorithm-based timeline, which raises the same issue as buying followers on Facebook. When you purchase likes and follows, your postings are actually less likely to be viewed by your genuine fans, resulting in a significant decrease in your total organic reach.
- It is a waste of your advertising budget.
The objective of an advertisement campaign is to enhance the amount of impressions and interactions received by the content on your site. If, on the other hand, the majority (or even a majority) of your followers are bought likes, your advertising dollars will be wasted promoting content that will be viewed (at best) by indifferent paid likers and (at worst) by spam accounts that no one is looking at at all. By purchasing Facebook likes and followers, you restrict the reach of future ad efforts.
If you want to invest in social media marketing, your money is significantly better spent directly with Facebook or Twitter to promote posts or run advertisements to your existing legitimate followers. While it may take longer to achieve the lofty figures promised, you will be targeting and reaching genuine users within your demographic, as well as boosting the amount of actual individuals who are aware of and engaged with your business.
- It distorts demographic data, so jeopardizing future marketing attempts.
When developing a marketing or communications strategy, one of the first considerations should be the target demography, or who you want to reach. One of the most effective methods for determining this is to examine the demographics of individuals who currently like your page and use those characteristics to guide and assist in targeting your content production and marketing efforts. When you use click farms to artificially inflate your fan following, you may significantly alter the demographics of your followers, mainly at random. Paying for likes obliterates your capacity to properly understand your customers, jeopardizing your long-term strategy and capacity to interact with honestly engaged individuals.
- Platforms expressly prohibit it
Most platforms have standards in place as part of a broader anti-spam campaign that clearly prohibit the purchase of followers. Simply because you have not been apprehended yet does not mean you will not be. There are even tips available now that explain how people may determine if a firm has acquired phony likes, so expect that your audience is becoming more savvy as well.
Your Facebook page will not be blocked as a result of your purchase of Facebook likes. Facebook’s rules of service do not expressly ban the purchase of likes. They do make an attempt, though, to deactivate bogus accounts. If a significant portion of your likes are false, you will lose them if Facebook identifies and bans the fakers. “We have a strong incentive to pursue bad actors behind fake likes aggressively because businesses and individuals who use our platform want genuine connections and results,” Facebook’s website on false likes states.
Additionally, Facebook cautions businesses about the repercussions of false likes: “Businesses will not achieve results and may end up doing less business on Facebook if the people they’re connected to aren’t real.” It is in our best interests to ensure that interactions are genuine, which is why we employ a variety of teams to discover and shut down fraudulent activity.”
How can I get 1000 likes on Facebook? Or More….Without Buying?
- Optimize the information on your Facebook Page
Typically, all that is shown on your company’s Facebook Page is the profile photo, cover image, and a brief description. Ascertain that your brand’s photographs and description are interesting, convey the essence of your business, and inspire people to like your page.
Don’t stop there; complete as much of your Page Info as possible. Choose the categories and subcategories that best define your business, give the URL of your website, and give your location, phone number, and operating hours (if applicable). All of this information will help your page appear in Facebook and Google searches for businesses similar to yours, which can help you raise your Facebook likes even more! - Create interesting content
It’s critical to regularly update your company Page with engaging, amusing, and fascinating material. Facebook’s Edgerank algorithm is regularly updated, and posts that gain interaction (likes, comments, and shares) gain a boost in reach. Facebook will reward your content by notifying the friends of your engaged users on their newsfeed that they have interacted with it.
Facebook has announced an upgrade to its algorithm that would analyze how long people spend reading content. Videos are the most effective sort of material to share on Facebook since they capture attention and increase interaction. However, ensure that the videos are of an appropriate length to capture your followers’ interest and hold it long enough for them to assimilate the material.
- Take an active role
If you do not update your Facebook page on a regular basis, it is doubtful that you will get followers.
How often should you publish? There is no magic number, although many best practice recommendations recommend exercising three times per week to once per day.
Additionally, you may utilize your Facebook Page Insights to determine the days (and times of day) when your audience is most engaged on Facebook. To get this information, go to Insights > Posts > When Your Fans Are Online. Post throughout peak periods of your audience’s online activity and experiment with the timing of your posts to determine when the bulk of your followers engage with your material.
- Spread the word about your Facebook Page everywhere.
Once you’ve established an excellent Facebook page for your business, ensure that you share your Facebook presence throughout all evergreen material you own and control.
Promote your Facebook Page, for example, on your website (homepage plus header or footer), in your e-mail signature, marketing e-mail footers, business cards, and any other digital marketing materials.
Ensure that your audience can easily access and like your Facebook Page with a single click. Additional information is available in #6 “Facebook Social Plugins”.
- Involve your current community
You have an accessible network of workers, existing customers, company and industry partners. They are likely to be your first evangelists since they find your material engaging and sharing. Why not send them a special invitation to like your company’s Facebook page if they haven’t already done so?
A simple approach to do this is to include a call-to-action in a personal e-mail (for example, “P.S. Like us on Facebook”). At the conclusion of your presentations or webinars, include a slide reminding clients and business partners to like your Facebook Page if they haven’t already.
For internal advocates, collaborate with human resources to ensure that your company’s Facebook page (and other social media platforms) is promoted during new employee orientation and any subsequent internal messaging (e-mails, intranet pages, etc).
Additionally, Facebook provides a service called Suggest Pages. When signed into Business Manager, click on the Use Page >… menu item. (the ellipses icon to the right of your cover picture) > Suggest Page. Connect an email service or upload a.csv file containing email contacts to invite them to like your Page.
Ensure that you upload or link to a list of contacts with whom you or your firm already has an established connection (and not a sponsored ‘lead’ list). To those who do not know you personally, the recommendation message may come off as spam and provide a negative first impression.
To connect with your industry’s ‘colleagues,’ locate their Facebook pages and Like them as your brand. To do this, go into Business Manager, select the Use Page option, and then click the Use Facebook As Your Page link (top right, in a skinny grey bar). It’s an excellent approach to connect with industry peers, peers, and other influencer companies. Additionally, you’ll be able to see your News Feed as your brand and stay current on industry news on Facebook.
- Make use of Facebook’s social media plugins
As previously stated, you may advertise your Facebook Page on your website using the following free Facebook Social Plugins:
The Facebook Page Plugin enables easy integration and promotion of your Facebook Page on your website. As with Facebook, visitors to your site may like and share the Page without leaving your site.
The Comments Plugin enables visitors to your site to leave comments using their Facebook account. Individuals may also share this action with their friends through the News Feed. Additionally, it has built-in moderating features and a unique social relevance rating system.
- Utilize statistics to persuade new community members to become fans of yours
This phase complements #2 “Publish Engaging Content” and contributes to the development of your entire content strategy.
You’ll need to use a data-driven, specialist technology. I’m going to use Meltwater’s media intelligence platform as an example for our purposes.
Assume I own a pizza brand. To discover more about the interests of my target audience, I do a social search for “pizza.” According to my search data, those who discuss pizza also discuss wings, food, cinnamon, crust, and hot dogs. Additionally, it seems as if the hashtag #itsfoodporn is related with pizza lovers.
This information is quite beneficial when determining what to put on your Facebook page. By publishing material that your audience finds interesting (for example, a shot of wings and pizza with the hashtag #itsfoodporn), you may encourage your audience to share your Facebook post with their friends, increasing your reach.
- Use Facebook Ads to pay and play
Today, you must pay to play in order to be visible on Facebook. Facebook offers a diverse range of advertising goods, including some of the most precise targeting possibilities available on social media.
By combining the data you discovered above with contact lists from your recognized community and a Facebook pixel, you can ensure that your material is viewed by the relevant people and help develop your Facebook community. Additionally, all Facebook Ads provide the ability to display a Like Page button to those who view your ad but have not yet liked your page. A win-win situation.
Here’s a short overview of the advertising goals that might eventually result in more Facebook likes:
• Increase the reach of your articles – get your material in front of the correct audience. Identify audiences based on their interests or submit your own contact lists to display information to known targeted populations. Additionally, you may experiment with Facebook’s Lookalike audiences feature to establish a target audience that has the same interests and demographics as your present customers, prospects, or Page followers.
• Promote your Page — Using area, age, and interest targeting, identify individuals on Facebook who are a good match for your company. Another excellent ad product for experimenting with the lookalike audience tool.
You may test and experiment with various sorts of advertising to see which ones perform best for your business, and be sure to choose the option that enables Facebook people to like your page right from the advertisement.
- Construct a contest
Businesses hold Facebook competitions on a regular basis to grow their audience and get more likes. If you do so, ensure that your contest adheres to Facebook’s Promotion Guidelines.
A few basic guidelines: ensure that your contest is enjoyable, simple to enter, and relevant to your audience – and that it encourages users to share their results and involvement with their friends. Don’t forget to advertise your contest with Facebook Ads. Additionally, if you’re running your contest via an app, ensure that it’s mobile-optimized.
- Monitor social media to collect, evaluate, and learn
Utilize Facebook Insights to get vital data about the success of your Page. You may check stats like as reach, interaction rate, and new Page likes. These analytics will assist you in determining what factors contribute to your likes and interaction, allowing you to tailor your content appropriately.
Conclusion
We discussed why you shouldn’t buy likes on Facebook or any other website. We also discussed how to naturally grow your page in a way that has maximum benefit to you.
A Facebook marketing approach that you SHOULD use is to run Facebook advertisements for your company, since Facebook operates on a “pay to play” model.
Otherwise, you would only be able to reach roughly 10% of your likes via free page posts, while the other 90% and the other two billion individuals on Facebook would only be reachable via Facebook advertisements.
